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We will also admit that we have much more experience as gun-rights activists than as business people. We weren’t planning on issuing the press release quite this early, but then the DC City Council passed the new firearm regulations last week, and we had only a few days heads-up. Given the anger and angst in the RKBA community over 1) the new restrictions passed by DC, and 2) Obama’s election, we believed it appropriate to move as soon as we could. We wanted to let people know that the people and groups who brought us Heller I will be working diligently to overturn these restrictions - except this time around they’re asking for help. So, if you think that we jumped the gun on the press release, then I must beg your pardon for our mistake. We were thinking as activists, not businessmen.

Also, unlike the companies that would typically mass-produce a commemorative item (firearm-related or not), we are a manufacturer that specializes in custom builds. The people buying these rifles will purchase a unique firearm built to their specifications. While we could post pictures, and we do have pictures up of our more standard offerings, depending on the stock style and color, scope, barrel length, etc that you select for a commemorative precision rifle, the product you receive may look nothing like the picture from the web site. We had considered using a standard build for the commemorative rifles, but rejected the idea as our business model is that of a custom, high-end manufacturer who builds long-range rifles based on the customer’s requirements.

Hope this helps.
M