Posted on 12/19/2008 2:12:30 AM PST by IsraelBeach
Internet Marketing, Digital Advertising, SEO Beat Recession In London, New York, Tel Aviv
By Monique Lester
Israel News Agency
LONDON --- 12/18/08.... The Internet, which was originally created by US intelligence organizations back in 1969, appears to be coming to the aid of world financial markets in 2008.
The Leyden Communications Group, a respected Internet news, public relations, on-line media and viral marketing pioneer, states that as global companies consolidate, lay off workers and cut advertising budgets to confront the global economic recession, Internet marketing, advertising, PR and SEO - search engine optimization is continuing to expand.
Advertising professionals and Internet marketing research firms are now stating that global advertising spending will fall by 0.2 per cent in 2009, a worse performance than that in the 1990s recession. But while newspaper, TV and radio advertising media takes a big hit, Internet digital advertising spending, already more than a fifth of total advertising, will grow by a whopping 16.8 per cent.
“Internet marketing, PR and advertising were always highly cost-effective sales tools,” says Joel Leyden, Internet pioneer and Chairman of the Leyden Communications Group.
“The first to recognize the power of the Internet was the Advanced Research Projects Agency Network and the United States Department of Defense to communicate and decentralize mission critical operations in the event of a nuclear attack. These agencies were later joined by the CIA, NSA and US military intelligence to gather information from the Internet. As the Internet opened for commerce in 1994, the first organizations to lead the pack for marketing, advertising and PR were adult and casino Websites. And they have reached millions since, earning billions of dollars.”
Leyden says that as the Internet evolved into Web 2.0 social networking applications such as Facebook, LinkedIn, MySpace, YouTube, Craigslist and Blogger, small businesses realized that they could target their markets in a manner which was more personal, warm and effective.
“Going beyond Facebook, the use of the Google and Yahoo search engines have became paramount. Both small brick and mortar stores and large, multinational companies have realized that it was not enough to have an attractive Website but that one had to be found,” says Leyden, who has offices in the UK, US and Israel.
“Google Adwords is expected to generate over 10 billion dollars in revenue for Google for 2008. And that is for PPC or pay per click advertising. For those who choose not to pay Google for their extensive and highly effective Adwords and Adsense Internet advertising campaigns they might opt to combine Adwords or go alone with SEO or search engine optimisation marketing efforts which produce powerful organic search engine position placement results.
The only red flag here is that the consumer must truly check out the work and the reputation of the domestic and or international SEO advertising company as over 80 percent of them are fraudulent. If you find a truly professional SEO company in London, New York or Tel Aviv which knows how to integrate professional news, PR copy writing with programming and graphics, then you may be able to not only survive the current recession, but actually increase your revenue.”
Research company eMarketer has forecast that advertising on the Internet will continue to grow. In May, the firm was forecasting 17.2pc year-on-year growth in 2009 for online advertising in the UK.
The on-line Internet marketing research organizations estimated that spending on UK online advertising would reach £3.36bn in 2008 - a rise of 27.1pc.
“The good news is that even though advertising in traditional media is down sharply, online is bucking the trend, at least to an extent,” says Karin von Abrams, eMarketer senior analyst.
Internet mobile advertising is also one of the few areas of the global technology sector that may just be largely recession-proof. Just think of how important mobile phones have become to a broad range of people - from those of moderate means to the wealthy. According to the Mobile Marketing Association (MMA), there are now 267 million mobile phone users in the U.S. - up from 251 million at the end of Q4 of 2007. And all of these new mobile telephones are able to receive Internet advertising.
London and the rest of the UK is faring particularly well with over 25 million SMS text messages sent each day.
“People have an inherent, natural and healthy ability to communicate with or without a recession,” says Leyden.
“As Internet SEO, social networking and viral marketing continue to expand addressing everything from dating, real estate, jobs, defense, family, cars, tourism to social issues, public affairs, crisis communications management, debt collection, entertainment, sports, fashion, finance, retail, cats, dogs and our health - Internet advertising and PR will become a vital and critical centerpiece in how to reach one’s target markets in a fast, lean and economic manner.
When the world’s largest financial, banking institutions and courts are now able to reach us through Facebook on our mobile phones to either serve legal papers or update us on our bank balances and we then make plans for dinner that night with a Website or SMS - wouldn’t restaurants, supermarkets, clothes stores and other small and medium sized businesses want to communicate their products and services through digital media? It’s cheap and effective. And that’s what people want during challenging, uncertain economic times.”
Leyden concludes: “This recession will force governments, banks and the major advertising, public relations agencies and their B2B and B2C clients to use Internet marketing and Web 2.0. Advertising applications.”
The Leyden Communications Group, established in 1982, has offices in New York, London and Tel Aviv.
I wouldn't call DARPA an intelligence agency, maybe the military-industrial complex.... ;^)
while technologically fascinating, the internet began by being subsidized by the government, gained commercial support by pandering to the crudest of base motives, and survives today largely because of its ability to harvest specs of demographic data in gigantic quantities.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.