Nielsen: Barack Obama's Ad (Infomercial) Lands 21.7 Rating

Media Week ^ | October 30, 2008 | Katy Bachman

[2ndDivisionVet]

I'm not too familiar with TV ratings. Is this good or bad?

[unkus]

Good question. I need help, too.

[goldstategop]

Its not a blockbuster... I didn't watch it - mercifully.

"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." - Manuel II Palelologus

[rom]

I’m hoping the ratings were REALLY high on it — because I was pretty repulsed and amused by the cavalcade of victims trotted out.

[Puppage]

Not, sure but I heard O'Reilly say that only 30 million people tuned in....over 7 networks.

Not impressive in my book.

[Retired Greyhound]

It’s pretty good, but I’m glad people watched...it was beyond silly and obnoxious.

[Borges]

Chicago wasn’t one of the Top three?

[CatOwner]

Among the top 56 local markets, Baltimore had the largest TV audience with a household rating of 31.3, followed by Philadelphia (29.0) and West Palm Beach-Ft. Pierce (28.).

Now, remind me who was playing in the World Series right after the infomercial? /s

[Heff]

HUGE! - Family Guy is a very popular TV show....5.7 season premiere. He did 4 times that. I don’t think the Superbowl draws much better.

[publius1]

My question — did he get more or fewer people than the Palin-Biden debate?

[pleikumud]

What does 21.7 mean?

[realdifferent1]

Damn, I was going to ask you the same question!

I'm starting here

[HammerOfTheDogs]

Barack Hussein Obama’s “Great Pumpkin” speech (you “Peanuts” fans should get the reference).

[Cincinatus]

It doesn’t matter how many networks it took — if 30 million people watched it, that’s a huge audience. Rush claims only 20 million in any given WEEK; this was a half hour on one evening.

[Hang'emAll]

That was the total across at least 6 networks. Seems to be a little deceiving as no other show is on simultaneously 6 networks.

[jackmercer]

The total household viewership in the US is 112.8 million. Each point means 1% of that total. A 21 rating means roughly 24 million households saw the infomercial.

[Son House]

Google O’Reilly’s ratings, my observation was with the gas price down, most folks were out burning carbon while still having the freedom to do so

[Army Air Corps]

Now, remind me who was playing in the World Series right after the infomercial? /s

Ding, ding, ding!!!

[snarkytart]

GTFO of here. LOL
This was 21.7 spread over CBS, NBC, FOX, and MSNBC.

The superbowl has like 70 million viewers.

[REDWOOD99]

I couldn’t get myself to watch it. To ease my guilt I watched a Chris Rock comedy show. Didn’t really help.