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Nielsen: Barack Obama's Ad (Infomercial) Lands 21.7 Rating
Media Week ^ | October 30, 2008 | Katy Bachman

Posted on 10/30/2008 12:00:34 PM PDT by 2ndDivisionVet

Senator Barack Obama's $4 million-plus bought him a rating of 21.7 Wednesday night (Oct. 29) among the top 56 local TV markets measured by electronic meters, according to Nielsen. The half-hour informercial, aired at 8 p.m. on four networks, CBS, NBC, Univision and Fox, plus MSNBC and NY1. (The Nielsen data does not include BET, which aired the infomercial during different time periods.)

Fox delayed the airing of the final game of the World Series by one-half hour to accommodate Obama's informercial. Only ABC ran its regularly-scheduled program, Pushing Daisies.

An unusual presidential media tactic, Obama's infomercial was the first to be aired by a presidential candidate since Ross Perot's on Election Day in 1996, which was watched by 16.8 percent of households.

Among the top 56 local markets, Baltimore had the largest TV audience with a household rating of 31.3, followed by Philadelphia (29.0) and West Palm Beach-Ft. Pierce (28.). The market with the lowest rating was Portland, Ore. with a 14.2 rating.

National ratings for the infomercial will be released by Nielsen Thursday (Oct. 30) afternoon.


TOPICS: Business/Economy; Culture/Society; Extended News; Politics/Elections
KEYWORDS: 2008; 2008ads; antichrist; conspiracy; elctions; election; electionpresident; hypnosis; infomercial; obama; television
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I'm not too familiar with TV ratings. Is this good or bad?
1 posted on 10/30/2008 12:00:38 PM PDT by 2ndDivisionVet
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To: 2ndDivisionVet

Good question. I need help, too.


2 posted on 10/30/2008 12:01:45 PM PDT by unkus
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To: 2ndDivisionVet
Its not a blockbuster... I didn't watch it - mercifully.

"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." - Manuel II Palelologus

3 posted on 10/30/2008 12:02:36 PM PDT by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
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To: 2ndDivisionVet

I’m hoping the ratings were REALLY high on it — because I was pretty repulsed and amused by the cavalcade of victims trotted out.


4 posted on 10/30/2008 12:02:45 PM PDT by rom (Keep Senator Government from Spreading YOUR Wealth! McCain/Palin '08!)
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To: 2ndDivisionVet
Not, sure but I heard O'Reilly say that only 30 million people tuned in....over 7 networks.

Not impressive in my book.

5 posted on 10/30/2008 12:02:50 PM PDT by Puppage (You may disagree with what I have to say, but I shall defend to your death my right to say it)
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To: 2ndDivisionVet

It’s pretty good, but I’m glad people watched...it was beyond silly and obnoxious.


6 posted on 10/30/2008 12:02:57 PM PDT by Retired Greyhound
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To: 2ndDivisionVet

Chicago wasn’t one of the Top three?


7 posted on 10/30/2008 12:03:23 PM PDT by Borges
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To: 2ndDivisionVet
Among the top 56 local markets, Baltimore had the largest TV audience with a household rating of 31.3, followed by Philadelphia (29.0) and West Palm Beach-Ft. Pierce (28.).

Now, remind me who was playing in the World Series right after the infomercial? /s

8 posted on 10/30/2008 12:03:51 PM PDT by CatOwner
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To: 2ndDivisionVet

HUGE! - Family Guy is a very popular TV show....5.7 season premiere. He did 4 times that. I don’t think the Superbowl draws much better.


9 posted on 10/30/2008 12:04:10 PM PDT by Heff (Half this country is that stupid.)
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To: unkus

My question — did he get more or fewer people than the Palin-Biden debate?


10 posted on 10/30/2008 12:04:28 PM PDT by publius1 (Just to be clear: my position is no.)
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To: 2ndDivisionVet

What does 21.7 mean?


11 posted on 10/30/2008 12:04:39 PM PDT by pleikumud
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To: 2ndDivisionVet
Damn, I was going to ask you the same question!

I'm starting here

12 posted on 10/30/2008 12:04:40 PM PDT by realdifferent1 (Circle final answer: show all work for extra credit.)
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To: 2ndDivisionVet

Barack Hussein Obama’s “Great Pumpkin” speech (you “Peanuts” fans should get the reference).


13 posted on 10/30/2008 12:04:47 PM PDT by HammerOfTheDogs
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To: Puppage

It doesn’t matter how many networks it took — if 30 million people watched it, that’s a huge audience. Rush claims only 20 million in any given WEEK; this was a half hour on one evening.


14 posted on 10/30/2008 12:04:55 PM PDT by Cincinatus (Omnia relinquit servare Rempublicam)
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To: 2ndDivisionVet

That was the total across at least 6 networks. Seems to be a little deceiving as no other show is on simultaneously 6 networks.


15 posted on 10/30/2008 12:04:59 PM PDT by Hang'emAll
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To: 2ndDivisionVet

The total household viewership in the US is 112.8 million. Each point means 1% of that total. A 21 rating means roughly 24 million households saw the infomercial.


16 posted on 10/30/2008 12:05:16 PM PDT by jackmercer
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To: 2ndDivisionVet

Google O’Reilly’s ratings, my observation was with the gas price down, most folks were out burning carbon while still having the freedom to do so


17 posted on 10/30/2008 12:05:29 PM PDT by Son House (McCain Can Win Without The Media's Help, Øbama can't)
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To: CatOwner
Now, remind me who was playing in the World Series right after the infomercial? /s

Ding, ding, ding!!!
18 posted on 10/30/2008 12:05:34 PM PDT by Army Air Corps (Four fried chickens and a coke)
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To: Heff

GTFO of here. LOL
This was 21.7 spread over CBS, NBC, FOX, and MSNBC.

The superbowl has like 70 million viewers.


19 posted on 10/30/2008 12:06:02 PM PDT by snarkytart
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To: 2ndDivisionVet

I couldn’t get myself to watch it. To ease my guilt I watched a Chris Rock comedy show. Didn’t really help.


20 posted on 10/30/2008 12:06:24 PM PDT by REDWOOD99
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