Posted on 05/08/2008 7:48:48 PM PDT by Congressman Billybob
Many candidates in many primaries across the nation have written statements after their defeats. I may be the first to use a title like this.
In more than 750 columns I’ve been unstinting in praise of able achievements and honest politicians, (Yes, there are some of each.) And I have been merciless against incompetence and stupidity. I owe the same integrity in discussing myself.
My third and last run for public office ended this Tuesday. It was not a pretty sight. In a three-way contest for the Republican nomination for Congress from the 11th District of North Carolina, I ran third. The other candidates got 49% and 41%. I drew a mere 10%. And the fault for that is mine.
I did one thing precisely right. We candidates had eight live debates. Five were televised. My Internet guru posted them on the Net with click links on my webpage. In those debates, I demonstrated more experience, more knowledge, and better ability to serve, than my opponents.
That’s an extraordinary claim. I offer only the tapes as evidence. View any part of any of the debates. Reach your own conclusions about my qualities.
But if that’s so, why did I do so poorly in the election?
I had too little staff. Full time, or nearly full time, I had my fiancee, Michelle Mead, and my Net guru, best known by his screen name, MitchellC. Both gave their best, along with me, but that’s too little staff for any congressional campaign.
Connected to that was lack of money. On the FEC filing date, 20 days before the primary, I had neither raised nor spent the required minimum of $5,000. I exceeded that before the election. But that was effectively zero.
My lawn signs were among the cleanest, most readable for any candidates in western Carolina. Again, don’t take my word for it. See the design that is on the upper left side of my website. But again, critically, this was too little, too late.
One of the most famous quotes from Ralph Waldo Emerson was, “Build a better mousetrap, and the world will beat a path to your door.” It’s a clever quote that seems to state a universal truth. But Emerson actually said, “If a man has good corn, or wood, or boards, or pigs, to sell ... you will find a broad hard-beaten road to his house.”
Those words are not as clever, but the concept is there. Quality will out, and he who offers it, will succeed. But two, absolutely essential elements are missing from that equation: marketing and advertising.
Half of the marketing is done in advance for all candidates. The North Carolina State Board of Elections will cheerfully sell the complete record of all voters in any district, by name, address, and voting history. Polling to find the political views of targeted voters is simple. But of course, that requires money – “the mother’s milk of politics,” as the legendary Jesse Unruh once said.
Effective marketing identifies who you want to reach, and in what order. Here’s a brief description of my District: about 40% Democrats, 39% Republicans, and 21% independents. Because many independents and some Democrats are conservative, this District has usually votes conservative.
In the era of satellite TV and the Internet, the possibilities for targeted advertising are clear – messages directed very specifically to very precise audiences . Add to that targeted mailings, and advertising on the many small radio stations, and it is easy to communicate with individuals with well-crafted messages. But again, that requires money.
Lastly, there are the no-brainer steps that every candidate knows. Ideally, he would cover every polling place for its 12 open hours with two people at all times, which means six people total for six-hour shifts, plus relief. All these people are volunteers. But it takes money to provide the transportation and communications support for these people, and equip them with materials.
In short, I not only lacked the funds and staff I needed, I knew two months out that those defects were likely fatal. By that practical standard, which has nothing whatsoever to do with either issues or personal qualities, I deserved to lose.
If I had gotten half of all the voters in my District to look at any of the debate videos, I would have had a chance of a possible run-off. Or, half of all the Republican leaders to watch those videos and tell others about them. But both of those were impossible.
So is there a moral or lesson here? It is this: ideas and visions, even very good ones, are necessary but not sufficient in elective politics. For the balance of my days, I will go back to being a writer. I’ve retired as a candidate, and turn that over to younger men and women.
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About the Author: John Armor has spent almost 40 years working with all branches of the federal government, plus state and local officials. He lives and works on a mountaintop in Highlands, NC. John_Armor@aya.yale.edu
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Just quoting.
Thanks for a good fight.
/johnny
I wish you luck in the future.
Yeah, but there's also the whole Pat Buchanan thing.
A friend of mine, Jim Broyles, ran against Chet Edwards twice. He worked his butt off, spent a ton of money, and lost twice. If you haven't run for office, you have no idea how hard it is.
Some people are made for politics, others aren't. I couldn't win a dog catcher election against a dead man. I'm just not the right person for politics. John ran a hard race, but the results of pulling 10% have to be disheartening.
John, my only advice is to wait a while before deciding whether to run again or not.
A few things are obvious to me, though. The first is that there aren't enough conservatives to win an election without drawing support from other groups. The second is that most people don't decide on issues; they decide on either personality or on what's in it for them. This makes liberalism an easy sell. Vote for me and I'll give you stuff. The third is that you can be a prophet or a candidate. You don't educate people during an election. I know that hurts a lot of feelings on FR, but there it is.
BUMP
BUMP
I admire your guts.
FRegards,
LH
Pay attention - - this is not the year for honest men to run for office!!
Look at the 3 who are running for President!! That should prove my point!
Congratulations John!!!
You went for it as a citizen Representative and got hosed by the process.
I appreciate your service, Thank you.
Thanks John, your a hero to me!
Theodore Roosevelt once said “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”
Soon, only millionaires and corrupt, amoral crooks will be elected to public office because good men and women everywhere will not aspire any more to be public servants.That is so true. And so sad.
Mr. Armor, you had a dream and you followed it. You wanted to make a difference and you tried to. Don’t be quite so hard on yourself..... you won by trying.
The losers are the ones that just bitch and never leave the house. The losers are the ones that never dream, they never take a chance and it is they that become the real failures in this life.
I will be 60 in October and I have had many, many dreams. Many came true and some didn’t. Some I worked hard for, yet lost. Some I worked hard for and achieved. Win or lose, I live to dream yet another dream, not to regret those I could not catch. In death there will be time for regrets, but not in life, it’s just too short. (seems shorter by the day...LOL)
I believe that you will now chase another dream and then another, because you know that regrets achieve nothing, ignore them.
I forget who first said this, but I like it and it fits my life: “In a life where Death is the Hunter, there is no time for regrets, only decisions.”
I wish you well in whatever dream you decide to chase.....
ps: I know I didn’t say anything that you didn’t already know...I just like typing. ;>)
On to more important stuff. I remember well your announcement of divorce from your silly ex (who went off to Hawaii to be a chef at a hoity toity new restaurant) a few years ago.
You’re engaged again, and to someone you knew 36 years ago.
DO TELL!!!!
(Hey, seriously, you made a valiant effort, but you’re too honest!)
Billybob, your analysis of what went wrong seems to be clear.
Thank you for running, it is not easy and you are brave and strong.
Are you sure you want to quit, since you have a better understanding of the factors involved?
If you need any suggestions as to how to pull it off just call Al Gore.
I wouold have voted for you.
An honest assessment, you’ll do well next time.
Keep fighting John.
Your FRiend,
Tet68
So: you yourself didn’t actually do a single thing wrong in your campaign?
If attitude counts for anything at all, you’ve got what it takes to be a politician!
Maybe you were made to live and work on a mountaintop? Your effort embodied the citizen government our founding fathers revered and espoused. They as we are greatful for your effort! There will be other fights. Regards.
In this day and age, standing for office as the Founding Fathers envisioned is a triumph of integrity. Now it is time to put disappointment behind and fight the good fight in a different arena.
Well done, Congressman Billybob!
Thanks John. Thanks for running and thanks for the analysis of your effort. You now have invaluable experience to...1)Run again...2)Advise others.
OUTSTANDING FReeper BUMP!
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