Posted on 04/28/2008 6:14:48 PM PDT by Candor7
NEW YORK Print circulation continues on its steep downward slide, the Audit Bureau of Circulations revealed this morning in releasing the latest numbers for some of the country's largest dailies in the six-month period ending March 31, 2008. When a full analysis appears it is expected to find, according to sources, the biggest dip yet, about 3.5% daily and 4.5 for Sunday.
The following circulation compares the new data to the same period a year ago. Daily circulation is the Monday-through-Friday average.
-- The New York Times lost more than 150,000 copies on Sunday. Circulation on that day fell a whopping 9.2% to 1,476,400. The paper's daily circulation declined 3.8% to 1,077,256.
According to New York Times spokeswoman Diane McNulty, the company had budgeted for the declines in Sunday and daily circulation. Two-thirds of the Sunday loss stemmed from the elimination of bonus days and third-party bulk copies. Also: the paper had a single copy and home delivery price increase in July. The paper also focused on growing "highly profitable circulation," she noted.
-- At The Washington Post, daily circulation decreased 3.5% to 673,180 and Sunday dropped 4.3% to 890,163.
-- Meanwhile, daily circulation at The Wall Street Journal grew a fraction of a percent, up 0.3% to 2,069,463 copies. At USA Today, circulation inched up 0.27%* to 2,284,219. (Correction: the original version of this story said USA Today's daily circulation was up 2.7%.)
-- The New York Post lost over 3% daily and more than 8% on Sunday.
-- Daily circulation at The Orange County Register plunged 11.9% to 250,724 and Sunday fell 5.3% to 311,982.
-- In Los Angeles, the Times lost more than 40,000 daily copies. Daily circulation there was down 5.1% to 773,884. Sunday declined 6.0% to 1,101,981.
-- The San Francisco Chronicle reported that daily circulation dropped 4.2% to 370,345, while Sunday dropped 3.0% to 424,603.
-- The Boston Globe's daily circulation fell 8.3% to 350,605. Sunday declined 6.4% to 525,959.
-- The Miami Herald reported daily circulation lost more than 11% with 240,223 copies while Sunday dropped 9% to 311,245.
-- Daily circulation at The Atlanta Journal-Constitution declined 8.5% to 326,907 while Sunday fell 5.0% to 497,149.
-- Daily and Sunday circulation at the Chicago Tribune both dropped 4.4% to 541,663 and 898,703, respectively. In a statement released this morning, the paper noted that it increased its readership with its other products like the free Redeye and its Web site.
"We are proud of the fact that in today's intensely competitive media environment, we have grown both our print and online audiences," Scott Smith, publisher of the Chicago Tribune, said in a statement.
-- Daily circulation at The Indianapolis Star slipped 2.3% to 255,303 while Sunday tumbled more than 8% to 324,349.
-- Good news in Baltimore: The Sun made a slight gain in daily circulation, up 0.1% (about 200 copies) to 232,360. Sunday circulation was down slightly 1.2% to 372,970.
-- Daily circulation at The St. Louis Post-Dispatch plunged 8.5% Monday-Friday to 255,057. However, the paper managed to grow its Sunday circulation by 1.6% to 414,564.
The marketing geniuses at our local fishwrap have taken to placing 3x3 advertising stickers on the title logo of their newspaper.
The stench of desperation is strong indeed. Think about it - they are willing to prostitute and deface their ‘brand’ for $200 or $300.
I almost majored in journalism in college. Good thing I decided against that.
delightful, delicious..... now if only the board could find a way to FIRE Pinch and clean house..... not that I could imagine the NY Times becoming an honest and objective news source anytime soon. It’s still going to be run by NYC leftists no matter what happens.
50% more craaap, buye one, get one freeee
Waiting, waiting for the Government subsidies aimed to keep viable a vital source of information to the inner cities.
Come on guys.
The NY Times is the paper of record here in Manhattan.
If it’s read in Starbucks on Sunday morning by an upstanding member of the Democratic Party, then surely it must influence all those bitter hicks who aren’t sophisticated enough to live in Gotham.
Now if we could just get the rest of NYC to read the same as us, then even the outer boroughs could be cool and chic!
Doesn’t the Sunday Times cost $5? It is pretty thick, but the price is a little steep.
As an apostate, I haven’t bought a copy in years. Last time I did, the Sunday edition was almost all ads or sponsored articles, such as the Travel and real estate sections. I get my print news from the NY Sun (weekday only) or the Financial Times (ok Saturday edition and great real estate to drool over, if you have a million pounds to toss).
It’s thick, but it provides all the mental popcorn for the modern intellectual.
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