[Hemingway's Ghost]

You probably wouldn’t know it was alcohol unless you searched the label.

I dunno . . . I think one would have to be pretty dense not to realize that a drink called "Mike's Hard Lemonade" is an alcoholic beverage.

[lady lawyer]

I agree, the name is a hint, but in this day and age, where words often don’t mean what they used to mean, you can’t be sure. And a lot of these “alcopops” are deliberately colored and packaged to look like soda pop. I’m a non-drinker, and when I first saw a six pack of Mike’s Hard Lemonade on the shelf, I wondered if it was alcoholic, but I certainly wasn’t sure.

[RabidBartender]

"I think one would have to be pretty dense not to realize that a drink called "Mike's Hard Lemonade" is an alcoholic beverage. "

There are folks out there who don't drink much. Heck, there are some who don't know Zima is alcohol.