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The End of Network News as We Know It? (Dinosaur Media DeathWatchâ„¢)
Advertising Age ^ | April 28, 2008 | Brian Steinberg

Posted on 04/28/2008 7:53:35 AM PDT by abb

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By the end of this decade or shortly thereafter, television networks as we know them today will cease to exist. They will be just another url on the world wide web competing against millions of others.

Network evening newscasts will go dark after the '08 elections and their news divisions disbanded.

1 posted on 04/28/2008 7:53:35 AM PDT by abb
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To: 04-Bravo; aimhigh; andyandval; Arizona Carolyn; backhoe; Bahbah; bert; bilhosty; Caipirabob; ...

ping


2 posted on 04/28/2008 7:54:10 AM PDT by abb (Organized Journalism: Marxist-style collectivism applied to information sharing)
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To: abb

5% drop from the year before

Bet that matches the death rate of their viewing demographic perfectly.


3 posted on 04/28/2008 7:54:58 AM PDT by DManA
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To: abb
Gee, abb, why didn't YOU make this prediction?

;->

4 posted on 04/28/2008 7:59:06 AM PDT by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: abb

We can always hope. I only watch nutwork news if I am at my grandmother’s house. She is 104 years old.


5 posted on 04/28/2008 7:59:46 AM PDT by atomic conspiracy (Victory in Iraq: Worst defeat for activist media since Goebbels shot himself.)
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To: abb
Mr. McManus sees a healthy future for the traditional evening news and said a big, recognizable network anchor continues to be an important part of the recipe.

Is Katie Couric "big" enough?

Is KC recognizable enough?

Or is McManus too myopic?

6 posted on 04/28/2008 8:02:44 AM PDT by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: abb
Maybe the network news needs some scientists to bring it back ;)
hosting by pHosted.com
7 posted on 04/28/2008 8:03:06 AM PDT by Clear Rivers
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To: abb

So what will now emerge as the dominant propaganda arm of the Left?

Someone with a greater grasp of the era may correct me, but my recollection is that the major networks have been running interference for the Democrats, and more broadly, Leftist causes in general, since the late 60’s.

Cronkite’s Tet offensive lies may have been the Sweet Sixteen party, but the overblown Watergate fiasco was the debutante ball.


8 posted on 04/28/2008 8:04:38 AM PDT by EyeGuy
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To: EyeGuy
Cronkite’s Tet offensive lies may have been the Sweet Sixteen party, but the overblown Watergate fiasco was the debutante ball.

Precisely. Watergate was a coup d’état by the media.

9 posted on 04/28/2008 8:07:33 AM PDT by abb (Organized Journalism: Marxist-style collectivism applied to information sharing)
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To: abb

I can’t believe no one chimed in with an REM parody lyric.

It’s the end of network news as we know it,
And I feel fine.

Considering the outright left wing bias of the networks, it’s hard to feel bad.

As much as we’d like to say that bias is the only thing that is hurting it, new technology including the internet is also part of it.

The loss of superior coverage over the air signals next February will also hurt the networks, but they’re told that the new digital signals are equal to the old. Really, that is only in the flat coastal areas.

And switching over OTA TVs with converters will be such an annoyance that many will say forget it.


10 posted on 04/28/2008 8:09:02 AM PDT by LongTimeMILurker
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To: DManA
Bet that matches the death rate of their viewing demographic perfectly.

That is a very interesting point. I never thought of that before. Any actuaries on this thread?

11 posted on 04/28/2008 8:12:13 AM PDT by agere_contra
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To: EyeGuy

......So what will now emerge as the dominant propaganda arm of the Left?......

Excellant question. I too would like to know the answer.

It is my understanding that it will be the Blogs. The problem seems to be however that like the ill fated Air America radio network, the rank and file won’t tune in and won’t really follow them with regularity.


12 posted on 04/28/2008 8:13:09 AM PDT by bert (K.E. N.P. +12 . Never say never (there'll be a VP you'll like))
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To: EyeGuy

I’ve always surmised that the MSM’s reign of cultural terror really started with the 1960 election, when media leaders (mostly leftist to start with) saw that JFK had been elected largely by his TV image.

They realized the real extent of their power and exploited it for all it was worth. Generations of lefties have followed, solidifying 60s “new left” dogma as the default position for the professional media, but their day will soon be over.


13 posted on 04/28/2008 8:15:55 AM PDT by atomic conspiracy (Victory in Iraq: Worst defeat for activist media since Goebbels shot himself.)
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To: abb

“Maybe the discussion should be whether we need network-TV news at all.”

Of course we don’t need that indoctrinating tripe.


14 posted on 04/28/2008 8:24:35 AM PDT by Rennes Templar ( Never underestimate the difficulty of changing false beliefs by facts.)
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To: abb

This whole thing is insane.

Let’s be honest - who DOESN’T want to hear Diane ‘Sleep Your Way To The Top’ Sawyer bleating at 7 AM about Bazooka Bubble Gum causes schizophrenic episodes or whatever other alarmist nonsense they can come up with?


15 posted on 04/28/2008 8:30:10 AM PDT by relictele
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To: abb

“maybe the discussion shouldn’t be over whether Katie Couric will last at CBS through the election. Maybe it should be whether we need network-TV news at all.”.....

Network-TV news has become a 1/2 hour each night of a liberal look at everything. It’s boring as hell to get only one side all the time. The networks know they have lost most if not all people on the right and I honestly believe most libs find it a giant yawn!


16 posted on 04/28/2008 8:30:36 AM PDT by AngelesCrestHighway
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To: AngelesCrestHighway

"And now, for this evening's news, same as last night and every night before that: Iraq bad. Economy bad. Republicans very bad. Bush bad, bad, bad. Blechhh. Feh."

17 posted on 04/28/2008 9:12:13 AM PDT by Mad_Tom_Rackham ("The land of the Free...Because of the Brave")
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To: abb

Am I the only person who thought this was just a badly written article? The 1.2 million drop was mentioned three times in the first paragraphs, the revenue drop twice and overall I couldn’t finish the piece. No wonder the MSM is in trouble, their writers are terrible.


18 posted on 04/28/2008 9:12:25 AM PDT by jalisco555 ("My 80% friend is not my 20% enemy" - Ronald Reagan)
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To: jalisco555

Maybe we have a freeper mole at Ad Age who just can’t help but rub it in. We are everywhere you know just ask Dan Rather.


19 posted on 04/28/2008 9:30:30 AM PDT by bilhosty
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To: jalisco555

Maybe we have a freeper mole at Ad Age who just can’t help but rub it in. We are everywhere you know just ask Dan Rather.


20 posted on 04/28/2008 9:30:35 AM PDT by bilhosty
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