Posted on 04/24/2008 7:15:51 AM PDT by John Jorsett
It cost £14,000 to create, but clearly no-one at the smart London design outfit that came up with the new logo for HM Treasury thought to turn it on its side.
The logo, for the Office of Government Commerce, was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”.
Instead, it has generated howls of mirth and what is likely to be a barrage of teasing emails from mandarins in other departments.
According to insiders, the graphic was already proudly etched on mousemats and pens before it was unveiled for employees, who spotted the clanger within seconds.
Staff have apparently now stripped their office of souvenirs bearing the logo, which could appear on eBay within days.
A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC - and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”
The OGC was created in the early days of the Blair Government when the premier brought in Peter Gershon from GEC Marconi to improve spending efficiency.
His Gershon Report recommended the creation of the OGC and he became its chief executive for its first four years.
OGC now has a staff of 564 with a head office in Norwich and other branches in London, Leeds and Edinburgh. Brand expert Michael Hamilton said while the logo’s double-entendre was probably not deliberate, it could prove an added bonus for OGC.
“They’re going to get more column inches than they could ever have expected before. If I were them, I would be pretty pleased.”
They had to have thought long and hard to have come up with that logo...
The Missouri Department of Corrections revamped their administrative structure in the 80’s and decided to give the staff person who supervised a specific housing unit within a prison a new title. They selected “Functional Unit Coordinator.”
It took a whole week for someone to realize, in a governmental agency which refers to everything by acronyms composed of initials, what the acronym would be for that staff title.
That staff title is now “Functional Unit Manager” or FUM.
ROTFLMAO!! Priceless!
Just imagine what would happen if the government in the Congo came up with this logo...
I wouldn’t want to be appointed “Functional Unit Coordinater - Eastern Region.”
ROFLOMAO!
I guess they were pretty ‘hard up’ for something new. I wonder what has happened to the ‘stand up’ guy who came UP with this?
I wonder if his name is ‘Johnson?’ At any rate, I hope he’s satisfied himself that he did a bang-up job...
I heard he had some stiff competition, too...
This is going to be one of those threads isn’t it?
No flies on you, AR. What’s needed most in these situations is a prophylactic team who can winnow out potentially flaccid suggestions from the copious ideas that are input.
The Government giving its constituents the “one second cue”.
But then what’s new about that?
ping
Promoting good prostate health?
Because it’s Friday.
;-)
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