Today’s “New Coke” marketing mistake. It’ll cost Absolute a fortune.
I agree.
It is a pity though. Absolut is very good vodka.
I guess I will have to drink Stolichnaya.
I’m still waiting for them to run the add showing the pre-1914 map of Europe depicting the Austro-Hungarian Empire, the Prussian Empire and the Russian Empire.
A toast to Skyy Vodka, the beverage of anti-reconquistas By Michelle Malkin.
http://michellemalkin.com/2008/04/11/a-toast-to-skyy-vodka-the-beverage-of-anti-reconquistas/
April 11, 2008 07:59 PM Check this out.
SKYY Vodka responds to Absoluts reconquista ad campaign:
SKYY® Vodka, Made in the USA, Proudly Supports Treaty of Guadalupe Hidalgo
Americas Most-Popular Domestic Vodka Decries Absolut® Vodkas Suggestion to Redraw North American Map
SAN FRANCISCO(BUSINESS WIRE)In 1848, the Treaty of Guadalupe Hidalgo officially ended the Mexican-America War (1846-1848). With the signing of this treaty, the United States gained control of what was to become the Golden West, including California, Arizona, Utah, Nevada and parts of Colorado and New Mexico. Today, SKYY® Vodka, the number-one vodka produced in the United States, spoke out against suggestions by Absolut® Vodka to disregard that treaty, as well as the joining of Texas to the Union in 1845, as depicted in Absoluts recent advertising.
Like SKYY Vodka, the residents of states like California, Texas and Arizona are exceptionally proud of the fact that they are from the United States of America, said Dave Karraker, SKYY Vodka. To imply that they might be interested in changing their mailing addresses, as our competitor seems to be suggesting in their advertising, is a bit presumptuous.
In the ad, an Absolut World is depicted where the map of North America is re-drawn with Mexico claiming much of the Western United States, negating the Treaty of Guadalupe Hidalgo, as well as the Gadsden Purchase (1853), and the independence of Texas (1836).
Dont get me started on the Gadsden Purchase, continues Karraker. I think the folks in Tucson and Yuma would be rubbed the wrong way if they hear this landmark deal was somehow nullified as suggested by Absolut, a Swedish-owned brand.
SKYY Vodka was founded in San Francisco in 1992 and continues to be produced in the United States. Premium SKYY Vodka is made from American grain carefully selected from the Midwest and 100% pure filtered water. SKYYs proprietary four-column distillation and three-step filtration process consistently ensures exceptional quality. SKYY Vodka products include luxury SKYY90® and new SKYY Infusions, a unique, all-natural infused experience made with premium SKYY Vodka and succulent real fruit.
Personally, I'm not a big vodka drinker, although I love my Sunday bloody mary's. However, I find they taste as good with inexpensive vodka as they do with premium brands.
NEVERTHELESS, I do (DID) keep a bottle on hand for guests and friends.
It is now gone. Yes, poured a half-bottle down the drain in symbolic protest of these foreign morons and will encourage all I know to boycott them henceforth.
Any company who has the courage to publicly challenge Absolut, (and is American to boot) deserves my respect AND my business. Its off to the liquor store to purchase a big bottle of Sky, for me.
A done deal.
Great post by a great Swede AND a great FReeper! Thanks.
Thanks, Western Culture. Much appreciated!
You make be proud of my Swedish grand mother. Thank you.
What’s wrong with Smirnoff?
I heard Absolut is doing major mea culpas over this.
Let Absolutcrap sell their products to the Tequila drinking Mexicans! They ought to lose their license to sell within the US.
Stupid!
sw
uh-oh. the vikings are pissed.
New ad for the German Market
In ein Absolut Welt
Some Piratpartiet organizers in action outside their official capacity in the Pirate Party also have been working on a a side project campaign to slap Absolut around with a boycott, not sure they’ll put their neck on the line for something like this though.