Today’s “New Coke” marketing mistake. It’ll cost Absolute a fortune.
“Today’s “New Coke” marketing mistake. It’ll cost Absolute a fortune.”
- You’re probably right.
Good thing we Swedes sold the damn thing off before this piece of marketing insanity erupted:D
Actually, Coke came out smelling like a rose on the back end of that one. This is much, much worse.
Coke made a fortune off of the “New Coke”.
Mostly from sales of “Old Coke”.
There are still some people who speculate it was done on purpose as a marketing ploy.