I found an outfit that has spoofed Absolut before, but their not claiming this one.
http://adbusters.org/spoofads/alcohol/
I don’t find anything indicating a spoof, hoax or farce.
This might help, from a trade paper a few months ago.
ABSOLUT launches new advertising
ABSOLUT vodka is introducing a new multimedia campaign that reasserts the leadership of ABSOLUT Vodka as “The ABSOLUT Vodka” and celebrates other classics that are “absolutes” in our culture. “The Absolute” campaign marks the first time that ABSOLUT will advertise its base brand with two 30-second television spots debuting on Comedy Central, Fox Sports Net, TBS, Spike and E!. The campaign also features online and print, with online media and print rolling out in February magazine issues and websites. The broadcast spots illustrate a collage of “absolute” moments and icons that define modern culture. Images include “The Absolute Morale Booster” (Marilyn Monroe singing for U.S. troops) and “The Absolute Road Trip” (first manned trip to the moon). The print advertisement features an ABSOLUT bottle levitating over a color-block table with copy that reads “The ABSOLUT Vodka” the image connotes an exclamation point. The print ad illustrates the originality of ABSOLUT Vodka and succinctly delivers the single message that ABSOLUT is “The Absolute Vodka.” The campaign was created by AOR TBWA/Chiat Day. The buying agency is OMD NY.
http://www.rbr.com/epaper/issue11-06-fmt.html
This ad in question certainly seems to follow their plan for advertising as outlined in this article from 2007.
“Drinkers are invited to imbibe ‘’in an Absolut World,’’ a fanciful, even surreal, place where common sense prevails and just deserts are always on the menu.”
Can’t post more because of source...
http://query.nytimes.com/gst/fullpage.html?res=9802E0D6153EF934A15757C0A9619C8B63