I found an outfit that has spoofed Absolut before, but their not claiming this one.
http://adbusters.org/spoofads/alcohol/
I don’t find anything indicating a spoof, hoax or farce.
This might help, from a trade paper a few months ago.
ABSOLUT launches new advertising
ABSOLUT vodka is introducing a new multimedia campaign that reasserts the leadership of ABSOLUT Vodka as “The ABSOLUT Vodka” and celebrates other classics that are “absolutes” in our culture. “The Absolute” campaign marks the first time that ABSOLUT will advertise its base brand with two 30-second television spots debuting on Comedy Central, Fox Sports Net, TBS, Spike and E!. The campaign also features online and print, with online media and print rolling out in February magazine issues and websites. The broadcast spots illustrate a collage of “absolute” moments and icons that define modern culture. Images include “The Absolute Morale Booster” (Marilyn Monroe singing for U.S. troops) and “The Absolute Road Trip” (first manned trip to the moon). The print advertisement features an ABSOLUT bottle levitating over a color-block table with copy that reads “The ABSOLUT Vodka” the image connotes an exclamation point. The print ad illustrates the originality of ABSOLUT Vodka and succinctly delivers the single message that ABSOLUT is “The Absolute Vodka.” The campaign was created by AOR TBWA/Chiat Day. The buying agency is OMD NY.
http://www.rbr.com/epaper/issue11-06-fmt.html
Here is the page on the ‘In An Absolut World’ campaign.
This ad, nor any even similar are listed that I can find.
Found it.. looks like it was legit.. it was really, really, really buried.. they just released a blog post on it.. I’ll post it in a thread and ping you on it..