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Gorda: Land of $5 gas (California)
San Luis Obispo Tribune ^ | March 14, 2008 | Jesse McKinley

Posted on 03/15/2008 3:26:42 PM PDT by 2ndDivisionVet

James Willman seems to be a nice enough guy: polite, good-humored and hard-working, pumping gas seven days a week at the Amerigo Gas Station in the tiny Big Sur town of Gorda, about 35 miles north of Cambria.

But at least once a day, Willman said, someone pulls in and starts cursing him.

“They say all kinds of stuff—‘You ought to be shot,’ or ‘Where’s your mask?’ ” Willman said. “I’m like, ‘Hey, I just work here.’ ”

The reason for consumer hostility is that the station is serving up what might be the costliest gas in the land.

This week, as crude oil flirted with $110 a barrel and gasoline prices surged nationwide, a gallon of regular at Amerigo was going for $5.20.

Premium was fetching an eye-popping $5.40 a gallon, though Willman said that included a free copy of a local newspaper. (The newspaper was free anyway.)

“That’s the reason I walk to work,” said Willman, who lives about 50 feet up a hill from the station.

The pain, of course, was not confined to Gorda, a one-generator, one-llama town perched on scenic Highway 1.

The American Automobile Association reported Tuesday that the average price of a gallon of gas nationwide had reached $3.23. That’s hovering around record prices even when adjusted for inflation.

Both the national high and the $3.71-a-gallon AAA-calculated average for San Luis Obispo County are still far short of Gorda’s exceptionally high prices.

It’s even higher than the inflation- adjusted record for California, where gas prices have historically been higher than the national average.

California’s average price peaked at $1.90 a gallon in March 1981, according to the U. S. Department of Energy.

That would be the equivalent of $4.50 a gallon in to-day’s dollars, based on the U. S. Bureau of Labor Statistics’ Consumer Price Index, the most common inflation measure.

Eye-popping prices

Many potential customers here slow down to the pump, and then keep on rolling when they see the price.

At least Don Lister, visiting from South Carolina, came in for a cup of coffee. He wanted to put in $10 worth of gas — less than two gallons — but his wife vetoed the purchase.

“Wow,” Lister said. “I’m not in South Carolina anymore.”

The station manager, Leo Flores, said the price reflected this town’s remote location as well as its reliance on a diesel generator for all of its power.

That generator uses 100 gallons a day, and the gas station helps foot the bill. Flores said a gallon of regular at his station actually topped $5 for the first time in late 2007 — “More holiday cheer,” Willman cracked — as crude prices began to surge. It has stayed put since.

“Everyone else goes up and down,” he said. “I stay the same.”

That consistency was not much comfort to Nathan Jacobsen, 27, a computer scientist from Brazil spending his honeymoon in California.

“How much?” he asked. “Do I get anything free for that price?” Willman handed him a newspaper.

Such interactions have led to a kind of gallows — or perhaps gallons — humor between Willman and the station’s two other attendants, who serve the public and deal with their displeasure.

They say that paper towels to clean windshields come at “$35 a foot,” and that they want to install slot-machine arms on the sides of the pumps. They keep copies of particularly large receipts — such as those for RVs — as mementos.

One attendant, Nick Osborn, 59, said that a customer who said he was a judge from New York threatened him recently with a class-action lawsuit.

“He took pictures and everything,” Osborn said.

The high cost of isolation

Gorda—where the population ranges from about 10 during low season for tourists to about three dozen in midsummer — is also home to a general store, a diner and a pair of pay phones. Cell phone reception is nonexistent, and radio is a crapshoot.

Locals have gotten used to paying a lot for a little, as almost everything has to be trucked in.

A 12-pack of Budweiser costs nearly $15, and a small coffee at the general store is more expensive than at your average Starbucks.

“You’re paying for the view,” said Brian Boyer, another of the town’s wisecracking gas jockeys. “And the entertainment.”

And Gorda is not alone in pricey gas along the coast.

In Cambria, regular gas at the Chevron station was $3.95 on Thursday.

In Big Sur, the tourist hideaway 40 miles north, a gallon of regular went for $4.80 at one Shell station Tuesday.

Management at the Amerigo station is not immune to the price pinch. Tuesday was trash day, and Flores had to fill up the town’s garbage truck to make the trip to the dump. The bill was $123.

Still, Willman, 47 and single, said he was holding out hope that Gorda’s notorious prices would have a silver lining.

“I keep waiting for some single, rich woman to come through and drive me away,” he said.


TOPICS: Business/Economy; Extended News; Government; Politics/Elections; US: California
KEYWORDS: automobiles; automotive; cars; energy; fuel; gasoline; gasprices; gorda; inflation; oil
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In March 1981, Jimmy Carter had just vacated the White House, so that explains that, but what reason is there for today's prices?
1 posted on 03/15/2008 3:26:45 PM PDT by 2ndDivisionVet
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To: 2ndDivisionVet
what reason is there for today's prices?

Bush's Fault.

Just ask anyone....

2 posted on 03/15/2008 3:29:55 PM PDT by Old Sarge (CTHULHU '08 - I won't settle for a lesser evil any longer!)
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To: 2ndDivisionVet
The price of gasoline has not increased in terms of copper or rusty manhole covers or any other hard asset.

Frankly there is no reason we won't see $10 or $20 or $50 depending on the whims of Ben Bernanke.

3 posted on 03/15/2008 3:33:11 PM PDT by AdamSelene235 (Truth has become so rare and precious she is always attended to by a bodyguard of lies.)
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To: Old Sarge; 2ndDivisionVet
Bush's Fault. Just ask anyone....

Nah, Global Warming


4 posted on 03/15/2008 3:35:03 PM PDT by bill1952 (I will vote for McCain if he resigns his Senate seat before this election.)
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To: Old Sarge
Could’nt happen to a better state.........
5 posted on 03/15/2008 3:38:21 PM PDT by captnorb
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To: All
I drive all over in my ZAP. It only costs about a penny a mile. Here I am getting coffee on Balboa Island on the way to work in Huntinton Beach. Just perfect for my daily commute to work 10 miles each way. im001803
6 posted on 03/15/2008 3:42:11 PM PDT by troy McClure
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To: 2ndDivisionVet

Excessive demand especially as Chinese and Indian drivers continue to be on the increase, as well as the uncertainty of supplies...Venezuela threatening wars and is controlled by the lunatic Chavez, Iran, etc... speculators just can’t stop bidding up the prices, future’s options are more expensive...and George Bush has been seen on the floor of the CBOT personally bidding up the price of oil.....


7 posted on 03/15/2008 3:43:31 PM PDT by CIDKauf (No man has a good enough memory to be a successful liar.)
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To: 2ndDivisionVet

Excessive demand especially as Chinese and Indian drivers continue to be on the increase, as well as the uncertainty of supplies...Venezuela threatening wars and is controlled by the lunatic Chavez, Iran, etc... speculators just can’t stop bidding up the prices, future’s options are more expensive...and George Bush has been seen on the floor of the CBOT personally bidding up the price of oil.....


8 posted on 03/15/2008 3:43:44 PM PDT by CIDKauf (No man has a good enough memory to be a successful liar.)
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To: 2ndDivisionVet
what reason is there for today's prices?

This is peak oil now. It has been peak oil since December. This is what peak oil is like.

9 posted on 03/15/2008 3:45:17 PM PDT by RightWhale (Clam down! avoid ataque de nervosa)
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To: captnorb
Self self premium unleaded is $3.75 per gallon in my neighborhood, $3.65 or less in North Orange County.
10 posted on 03/15/2008 3:45:57 PM PDT by SoCal Pubbie
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To: 2ndDivisionVet

McCain, our hero will get elected and save the day for gas prices.

I’m so sure that he will at once open up Alaska for oil drilling,and get together with his democrat friends to enable future construction of gas refineries. And he won’t saddle us with green legislation and governmental stifling production disincentives. We can count on McCain to cozy up to the warm fuzzy teddy kennedy and the energy -friendly sierra club and together they will make life better for us all.


11 posted on 03/15/2008 3:46:12 PM PDT by So Circumstanced
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To: 2ndDivisionVet
Gorda—where the population ranges from about 10 during low season for tourists to about three dozen in midsummer — is also home to a general store, a diner and a pair of pay phones. Cell phone reception is nonexistent, and radio is a crapshoot.

Locals have gotten used to paying a lot for a little, as almost everything has to be trucked in.

A 12-pack of Budweiser costs nearly $15, and a small coffee at the general store is more expensive than at your average Starbucks.

What's the big news that gas costs $5 a gallon someplace out in the sticks like this? Or even in anywhere in California for that matter? Let me know when gas $5 a gallon in fly-over country.

12 posted on 03/15/2008 3:46:33 PM PDT by GATOR NAVY (Your parents will all receive phone calls instructing them to love you less now.)
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To: troy McClure

That thing would fit in the back seat of my Escalade.


13 posted on 03/15/2008 3:55:41 PM PDT by Emperor Palpatine ("There is no civility, only politics.")
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To: troy McClure

That’s a scooter like in the old movie La Strada when Italy didn’t have oil because it hadn’t yet been discovered in Libya.


14 posted on 03/15/2008 4:00:39 PM PDT by RightWhale (Clam down! avoid ataque de nervosa)
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To: RightWhale; Emperor Palpatine

http://www.zapworld.com/


15 posted on 03/15/2008 4:02:42 PM PDT by fishhound
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To: Emperor Palpatine

No it wont fit in your Escalade but it can fit in a long bed F-250.
I dont drive my Caprice Estate Wagon anymore except to pull a trailer or if I need to go more than 20 miles from home.
I do pick up products for my Golfcart Shop from my suppilers in Stanton and drive back to Huntington on Beach Blvd that is a 32 mile round trip.
I used to use the wagon for that but not anymore.


16 posted on 03/15/2008 4:02:47 PM PDT by troy McClure
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To: troy McClure

Prices aren’t too bad if you can limit your travel and have an alternative for the longer trips.


17 posted on 03/15/2008 4:08:52 PM PDT by fishhound
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To: fishhound

Too small, and no style. When I pull up on the rear bumper of some little piece of tin going 45mph in the fast lane of the Parkway in my Escalade and give ‘em a blast of the diesel air horn I had put in under the hood, they get the heck out of my way in a hurry, hehehe.

Plus it still rides like a Cadillac.


18 posted on 03/15/2008 4:09:25 PM PDT by Emperor Palpatine ("There is no civility, only politics.")
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To: Emperor Palpatine

lol
We have diesel here(MA) at $4.09 to $4.11.

I didn’t look but carrying capacity has to be limited in the zaptrucks.

They remind me of the little Pinzgauer halflingers in Europe but those are powerful as hell.


19 posted on 03/15/2008 4:12:59 PM PDT by fishhound
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To: fishhound
We have diesel here(MA) at $4.09 to $4.11.

We have diesel at the pump going for about $4.19.(cantral CA)

20 posted on 03/15/2008 4:23:36 PM PDT by umgud
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