Posted on 02/11/2008 11:12:07 AM PST by abb
After the star-less Golden Globes and People’s Choice Awards took a ratings hit last month, Hollywood glittered bright during last night’s Grammy Awards, with big names like Beyonce, Kanye West and Amy Winehouse performing.
The result, however, wasn’t quite the post-strike celebration that carrier CBS may have hoped for.
From 8 to 11 p.m. the Grammys averaged a 6.9 adults 18-49 rating, according to Nielsen overnights, down 17 percent from last year’s 8.3 final rating. That may be the lowest-rated Grammys in at least a decade, though the numbers could change when final ratings are released.
Fast nationals measure timeslot and not actual program data.
Among total viewers, the Grammys averaged 18.2 million, down from 20 million last year and potentially the third-least-watched ever, behind 17 million in 2006 and 17.3 million in 1995.
The 2006 telecast aired opposite “American Idol,” prompting organizers to move the show to Sunday last year. Last night, the Grammys still faced stiff competition from ABC’s “Extreme Makeover: Home Edition,” which averaged a 6.1 at 9 p.m.
But the strike may still be sapping the broadcast networks’ strength. The writers agreed not to boycott the show as a goodwill gesture during negotiations with producers, but the strike has already led to a decline in ratings for the networks.
CBS, which is just now launching its midseason schedule, has been especially hard hit, airing mainly low-rated reruns the past few weeks with little scripted fare, meaning it didn’t have a big platform to promote the show. Last year CBS carried the Super Bowl and had a great place to promote the upcoming awards.
Still, even a down Grammys produce big ratings. CBS led the night among viewers 18-49 with a 5.8 average overnight rating and a 14 share. ABC was second at 4.3/10, Fox third at 3.2/8, NBC fourth at 2.1/5, Univision fifth at 1.1/3 and CW sixth at 0.3/1.
At 7 p.m. Fox was first with a 3.2 for its final hour of coverage of the NFL Pro Bowl, followed by ABC with a 3.0 for “America’s Funniest Home Videos.” CBS was third with a 2.5 for “60 Minutes,” NBC fourth with a 1.3 for a repeat of “American Gladiators,” Univision fifth with a 1.1 for “Hora Pico” and “Chavo Animado,” and CW sixth with a 0.3 for “CW Now” (0.3) and a repeat of “Everybody Hates Chris.”
CBS took over at 8 p.m. with a 6.8 for its first hour of the Grammys, with ABC second with a 4.8 for its first hour of “Home Edition.” Fox was third with a 2.9 average for a repeat of “The Simpsons” and a new “King of the Hill” (2.8), NBC fourth with a 1.5 for another “American Gladiators” repeat, Univision fifth with a 1.1 average for the special “Gran Noche de los Guapos” and the start of “5 Magnificos,” and CW sixth with a 0.4 for repeats of “Everybody Hates Chris” and “Aliens in America.”
At 9 p.m. CBS led again with a 7.2 for the Grammys, while ABC finished second again with a 6.1 for its second hour of “Home Edition.” Fox was third with a 3.3 for an hour of “Family Guy” repeats, NBC fourth with a 2.3 for its first hour of “100 Most Outrageous Moments,” Univision fifth with a 1.2 for “Magnificos” and CW sixth with a 0.3 for repeats of “Girlfriends” and “The Game.”
And CBS finished the night in the lead at 10 p.m. with a 6.6 for more Grammys coverage, followed by NBC with a 3.3 for the second half of “Moments.” ABC was third with a 3.1 for “Brothers & Sisters” and Univision fourth with a 1.3 for its last hour of “Magnificos.”
Among households, CBS was first for the night with a 10.3 average overnight rating and a 16 share. ABC was second at 7.2/11, Fox third at 4.5/7, NBC fourth at 3.4/5, Univision fifth at 1.3/2 and CW sixth at 0.7/1.
I listen to everything from Mitsuko Uchida - playing Mozart Sonatas to System of the Down. I also like Pharrell - his duet with Gwen Stefani: Can I have it Like That, Moby - like him, especially his duet with Gwen Stefani: Southside, Jay Z/Roc Boys: And The Winner Is, Techno: Anjuna Beats, Chemical Brothers: especially Block Rockin Beats. I like Country: Loretta Lynn, Toby Keith, etc. - Bluegrass: Ricky Skaggs. Continuing: Jazz/Charlie Parker, Miles Davis, Blues: Billie Holiday and Mary J. Blige - these two women are by far better singers than the overated Carrie Underwood - what is the fascination with her?/Just Asking - seoul62.......
What a waste. :( I knew a few diabetics who blew off their dietary restrictions. One said that he would just as soon die if he couldn’t eat what he wanted to ... so he ate as he pleased until he died relatively young.
“I only watched the opening with two big fat girls prancing around in skimpy silver outfits...that was enough for me!”
Is that what that was? I thought it was a Cloverfield knockoff movie. LOL
Serioulsy who cares about a bunch of self absorbed clowns pat each other on the back.
I am hearing that barak HUSSEIN obama won a grammy?
Gimme a break.
Amy Winehouse is a dirtleg of the first rank. What constitutes her appeal will forever escape me. Kanye West (related to Cornell West? Both morons.) has all the musical ability of a toilet seat, and is less loathesome to be seen in public with. I applaud you for your fortitude. Watching the Grammies is roughly the eqivalent of being waterboarded with muratic acid.
Garbage simply garbage, music has fallen to an all time low. When you have todays young people listening to the music from the 60’s and 70’s this is telling you something.
No wonder we couldn’t find Detroit, “she at it”!
No! I finally got around to listening to Rehab and it was like nails on a chalkboard.
Why didn’t someone give that woman some Power Panties? As Dolly Parton once said - that looks like two pigs fighting in a blanket!
My 14 year old daughter asked to watch so of course I put it on.
20 minutes later I wondered if anyone was still interested.
It was one of those “oh, I thought YOU still wanted to watch” moments.
Whinehouse was absolutely horrible. Clearly an “emporer’s new clothes” type phenom.
Aretha was disappointing.
Foo Fighters I didn’t quite get.
And Kanye made me want to put my fist thru the tube. What a smart ass moron. He thinks he has some insight that people want to hear. Let’s check in on him in ten years. The young punks of the day will say “Kanye who?” when they hear about his overdose.
When you have Country, Gospel, Thrash metal, gutter slut divas, and orchestra on the same show, who is your audience?
I know...meth mouth?
The Grammys (aka Gimmies) are a celebration of cash flow for the industry, and have nothing to do with artistry.
Since the Summer of 67.
Maybe the Grammy's would have done better if they were starless too.
I was thinking of watching the Academy Awards- until they announced the grossly over-paid, pampered, elitist, arrogant, windbags- would be there congratulating themselves for being in movies that most of the public have not seen.
Forget it. I'd rather watch the Test Pattern.
I’ve never watched the grammys...and I don’t think I’ve seen a full quarter of ALL the pro-bowls COMBINED!
I’m a professional musician and I haven’t watched it in YEARS and YEARS. Biggest collection of no talents in town are always on the show. Can someone tell me what P Diddy actually does?
PS , like everything else the Grammys are ALL %100 politics . I know that for a fact !
Between what they call music nowadays, and the corporate crap stations, I haven't kept up with music in years, so I don't know her stuff.
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