The NBC peacock came in fourth.
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Posted on 02/11/2008 11:12:07 AM PST by abb
After the star-less Golden Globes and People’s Choice Awards took a ratings hit last month, Hollywood glittered bright during last night’s Grammy Awards, with big names like Beyonce, Kanye West and Amy Winehouse performing.
The result, however, wasn’t quite the post-strike celebration that carrier CBS may have hoped for.
From 8 to 11 p.m. the Grammys averaged a 6.9 adults 18-49 rating, according to Nielsen overnights, down 17 percent from last year’s 8.3 final rating. That may be the lowest-rated Grammys in at least a decade, though the numbers could change when final ratings are released.
Fast nationals measure timeslot and not actual program data.
Among total viewers, the Grammys averaged 18.2 million, down from 20 million last year and potentially the third-least-watched ever, behind 17 million in 2006 and 17.3 million in 1995.
The 2006 telecast aired opposite “American Idol,” prompting organizers to move the show to Sunday last year. Last night, the Grammys still faced stiff competition from ABC’s “Extreme Makeover: Home Edition,” which averaged a 6.1 at 9 p.m.
But the strike may still be sapping the broadcast networks’ strength. The writers agreed not to boycott the show as a goodwill gesture during negotiations with producers, but the strike has already led to a decline in ratings for the networks.
CBS, which is just now launching its midseason schedule, has been especially hard hit, airing mainly low-rated reruns the past few weeks with little scripted fare, meaning it didn’t have a big platform to promote the show. Last year CBS carried the Super Bowl and had a great place to promote the upcoming awards.
Still, even a down Grammys produce big ratings. CBS led the night among viewers 18-49 with a 5.8 average overnight rating and a 14 share. ABC was second at 4.3/10, Fox third at 3.2/8, NBC fourth at 2.1/5, Univision fifth at 1.1/3 and CW sixth at 0.3/1.
At 7 p.m. Fox was first with a 3.2 for its final hour of coverage of the NFL Pro Bowl, followed by ABC with a 3.0 for “America’s Funniest Home Videos.” CBS was third with a 2.5 for “60 Minutes,” NBC fourth with a 1.3 for a repeat of “American Gladiators,” Univision fifth with a 1.1 for “Hora Pico” and “Chavo Animado,” and CW sixth with a 0.3 for “CW Now” (0.3) and a repeat of “Everybody Hates Chris.”
CBS took over at 8 p.m. with a 6.8 for its first hour of the Grammys, with ABC second with a 4.8 for its first hour of “Home Edition.” Fox was third with a 2.9 average for a repeat of “The Simpsons” and a new “King of the Hill” (2.8), NBC fourth with a 1.5 for another “American Gladiators” repeat, Univision fifth with a 1.1 average for the special “Gran Noche de los Guapos” and the start of “5 Magnificos,” and CW sixth with a 0.4 for repeats of “Everybody Hates Chris” and “Aliens in America.”
At 9 p.m. CBS led again with a 7.2 for the Grammys, while ABC finished second again with a 6.1 for its second hour of “Home Edition.” Fox was third with a 3.3 for an hour of “Family Guy” repeats, NBC fourth with a 2.3 for its first hour of “100 Most Outrageous Moments,” Univision fifth with a 1.2 for “Magnificos” and CW sixth with a 0.3 for repeats of “Girlfriends” and “The Game.”
And CBS finished the night in the lead at 10 p.m. with a 6.6 for more Grammys coverage, followed by NBC with a 3.3 for the second half of “Moments.” ABC was third with a 3.1 for “Brothers & Sisters” and Univision fourth with a 1.3 for its last hour of “Magnificos.”
Among households, CBS was first for the night with a 10.3 average overnight rating and a 16 share. ABC was second at 7.2/11, Fox third at 4.5/7, NBC fourth at 3.4/5, Univision fifth at 1.3/2 and CW sixth at 0.7/1.
I love Tina Turner. I respect her very much for the way she took control of her life with Ike. She ventured out on her own and made her career happen. I think at her age she is awesome and is a good example for others. She also has a strong faith and an excellent attitude. She’s the real deal and God bless her. She’s “Simply the Best.” :)
What do you listen to?/Just Asking - seoul62.......
I agree with you 110%. The 80s were great. Today's music sux!
Who the hell over the age of 15 or 16 watches these stupid things?
I think the ratings were low because most people just don’t care. The only thing more boring is the Pro Bowl. Made for a long, bad TV day. The music industry is dying and it isn’t because of piracy, it’s because a lot of the music and musicians just plain suck.
I caught about five minutes of it last night, by accident. There was some kind of weird “hippies meet Cirque de Solei” thing going on with “Let It Be” playing in the background.
Very, very odd.
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“I’d bet money that you’d find a direct correlation between current demographics and sales/ratings.”
The fact that not very many of the watch-cap wearing, saggy pants skateboarders can hold down a job contributes to their lack of buying power.
That is worth repeating over and over...
What you said!!! Excellent description of Wino and her talent. I enjoyed the show too!
I read that too...but I think Natalie has no room to talk. She has had her own (public) problems with addiction. Natalie Cole also came with the pedigree of being Nat’s daughter (with its stresses and comparisons no doubt, but the good of her background would have to overcome some of that).
Aretha’s always been big
N-O-R-E-S-P-E-C-T
Oh I know well who Beyonce and Kanye West and Amy Winehouse are.....
My IPod is filled mostly with eighties and nineties music, even some older 70s and 60s stuff. Probably the latest music on it is PICTURE by FILTER and SHADOW ON THE SUN by AUDIO SLAVE (I get suggestions from the kids). The rest is a bit of everything from classical slices (Rimsky-Korsokov) to the Wailers to Linda Ronstadt to Cheap Trick to The Cure to Depeche Mode to you name it....
Oh wow...what to say...nobody dis-R E S P E C T S the Queen of Soul like that.
I didn’t even know they were on last night.
I love her too...and if I am lucky enough to make it to 69, damn I hope I look that good!
Why is this Winehouse thing all the rage now? That skank is beyond disgusting to look at. Is her music great enough to compensate for all that?
PaMom ;)
I knew that Amy Winehouse would win just because she is a druggie! What a society when people want to reward someone who is a druggie over a real talent like Carrie Underwood. I hear a long time ago Aretha has diabetes so she won’t be around very long. I had read she is addicted to pizza and regularly has them delivered!I would have preferred to hear her sing one of her songs rather than gospel music.
No one alive can sing like Aretha.
But what was she thinking when she chose that dress to wear?
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