I remember hearing about how Jaguar was going to target the affluent gay community. Someone suggested their slogan be: "Be the f*g you are in a Jaguar."
They didn’t use that slogan, but yes, that’s what Ford tried.
The only problem is that it has backfired bigtime. Their uninteresting current products have annoyed the current customer base; the pandering to gays has annoyed the gays (yes, they don’t like the ads either), and the religious conservative element of their core customer makeup won’t buy them any more.
All of which has lead to the “all new aluminum XK” selling far *less* cars than the last year of the old car before it.