I don’t really see the Genesis competing with the Mustang. More like the G37. Kind of a bargain Lexus.
Actually, the base Genesis will compete directly against the volume seller of the Mustang - the V6 version.
And, apparently, they’re going to make it in Alabama from what I’ve heard.
I suspect it’s going to eat into Mustang sales something fierce. If you can pay Mustang dollars for something that looks that good, has an IRS, gets better fuel mileage and is probably faster, without the insurance hit of a Mustang...