Posted on 01/28/2008 9:29:01 AM PST by forkinsocket
TYPOGRAPHY CAN subtly or boldly define a company, product, or person. Whether it is Best Buy's big, bold, screaming signs or the sweet, elegant script on a wine label, the type talks to us, the reader. The logos of the presidential candidates are no exception.
Clinton
The Hillary type palette is far from fresh and colorful; it is begging for legitimacy instead of demanding respect. It projects recycled establishment. The type has a tired feeling, as if the ink has been soaking into the page too long. The Hillary logo has the look of an '80s newspaper layout or an investment company. The tall lower-case reminds me of someone with their pants pulled up too high. I wonder about the significance of the three stars and three stripes. A third term?
Edwards
Edwards is the only candidate to use a sans serif typeface for his main typeface. Sans serif typefaces do not have the added elements at the ends of the vertical and horizontal strokes. Unlike many of the traditional sans serifs used in campaigns, Edwards's typeface is open and friendly. It's utilitarian. In past campaigns, Edwards used a serif typeface. Perhaps he is subtly distancing himself from his unsuccessful 2004 bid. The Edwards type is very Wal-Mart, tabloid, middle class. Not a whiff of high-powered lawyer.
Obama
Obama's type is contemporary, fresh, very polished and professional. The serifs are sharp and pointed; clean pen strokes evoke a well-pressed Armani suit. The ever-present rising sun logo has the feeling of a hot new Internet company. His sans serifs conjure up the clean look of Nike or Sony. This typography is young and cool. Clearly not the old standards of years past.
(Excerpt) Read more at boston.com ...
I think Obama’s text and graphic look really classy.
Can’t believe it took 2 people to write this - I wonder if they take turns using the one brain cell they own between them.
Oh brother.
Irony:
Insisting that each election year sees office-holder-wanna-be’s sticking with the same theme of “change”
I note that they describe Romney’s, but don’t actually show it. What’s up with that?
Actually, webdings does, but very few would be able to read it.
Hillary’s and Huckabee’s are almost identical.
It does look a bit tourist agency, but I still kind of like it.
I think Huckabee’s is the worst. As they said, it’s cluttered, and it also varies too much from element to element. Looks very thrown together.
Graphic designer circle jerk alert!
LOL!
If the writer of the article knew what they were talking about, they would know that McCain is in the typeface called Optima and it is a sans serif font. There is no such thing as an in between.
-PJ
Actually, it might be Zapf Humanist Bold. (The joke being that they are pretty much the same typeface.)
All of these logos look like they were generated in 8th grade detention using MS Word
Huckabee - We don’t need his first name; the swoosh wastes space
Obama - Looks like a box for a curative for hemorrhoids. Indecisive colors, lower case, lacks confidence. Web address looks like an afterthought
McCain - Optima typeface, very 1986. The star graphic lockup says ‘military’; black and white says MIA flag. Call Ross Perot, John
Hillary - Can’t say Clinton, 3 stars unfurling on a toiletpaper flag, which about sums up her view of the constitution
Rudy - Bold, Big R for Republican, if in name only.
Edwards - First name separates him from all the other Edwards who are running. Lopsided, waste of space, meaningless (green for AlGore?) swoosh and star.
Political advertising.
Yuck.
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