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'Buy American' No Longer Black And White In Auto Industry
Newhouse News ^ | 12/14/2007 | Peter Krouse and Robert Schoenberger

Posted on 12/14/2007 9:53:02 AM PST by Incorrigible

'Buy American' No Longer Black And White In Auto Industry

By PETER KROUSE and ROBERT SCHOENBERGER
  Image

Honda may be a Japanese brand, but it makes cars in Ohio, where it employs more than 15,000 workers, including Lori Dennis. She believes her job in Marysville is as American as those who work for Ford, General Motors and Chrysler. (Photo by Thomas Ondrey)

   

Buy American doesn't mean what it once did. Not in the auto industry.

Honda's best sellers come from plants in Ohio while Ford imports cars from Mexico. Toyota opened a plant in Texas this year while Chrysler brought in cars from Europe.

And vehicles assembled in the United States are made with a growing number of foreign parts.

"Ten years ago, it was a much more regional business," said Dave Cole, chairman of the Center for Automotive Research.

Parts suppliers once clustered around U.S. plants making General Motors, Ford and Chrysler vehicles. Now, Detroit's Big Three comb the globe for high-quality parts at the cheapest price.

For buyers, these changes have blurred the emotional, decades-old conflict between domestic and foreign cars.

Which is which these days? How can a Honda made in America, by Americans, be foreign? How can a Chevrolet with a large share of foreign parts be American? The questions will only grow more difficult as automakers grow more global. And as more young people, lacking the us-versus-them allegiance, become car buyers.

The trend seems unlikely to retreat.

The Big Three still have more domestic content — defined as made in the United States or Canada — on average than their foreign-owned competitors. But the gap has closed considerably since Honda quietly opened the first Japanese vehicle plant in the United States in Marysville, Ohio, some 25 years ago.

Honda and Toyota still get a substantial volume of components from Japan, although those numbers are shrinking. Meanwhile, imports from Mexico, largely to the Big Three, are rising.

Chinese imports also are increasing, but those generally go to parts stores and repair shops. That's starting to change as General Motors and others use those parts in new cars and trucks.

Two-thirds of the value of a car lay in parts produced by independent suppliers, said Jim Rubenstein, a Miami University professor who has co-authored a soon-to-be-released book called "Who Really Made Your Car?"

"In other words, there really isn't that much Toyota or that much Ford in your car," he said.

That percentage has increased over the years as producers have looked to outsource as much production as possible to lower costs.

The trend has both helped and hurt domestic auto production.

Visteon, Ford's former parts division, and Delphi, GM's former parts division, have both found new work making parts for Honda, Toyota and Nissan plants in the United States. But much of the work those companies used to do for Ford and GM has gone overseas.

For all of the Asian-Pacific countries combined, imports of auto parts to the United States totaled $16.1 billion in the first half of 2007, up 4.2 percent over the same period last year. Mexico's jumped 6.4 percent to $14.4 billion.

Still, groups such as the United Auto Workers would like to see Americans avoid cars from those companies. It releases a list each year of vehicles it recommends from union-staffed plants in Canada and Mexico. That list includes two Toyotas built at a GM/Toyota joint venture in California and eliminates imported Ford, GM and Chrysler vehicles.

Toyota countered in 2005 and last year with a series of commercials that advertised its investments in U.S. plants, research centers and sales offices.

For all but the staunchest of "Buy American" advocates, the level of foreign-made parts in a vehicle is largely unimportant. Most Americans don't care about domestic content or whether a car was assembled at a union plant or a nonunion plant, said Rubenstein, the Miami University professor.

They are partial to certain brands, however. The most loyal American buyers drive Ford and Chevrolet pickups, Rubenstein said, but when it comes to cars, the Japanese brands have the edge.

That said, the buying habits of American consumers do transcend their own personal enjoyment.

While the Japanese do more than just make cars in the United States, evidenced by the 1,000 engineers working for Honda of America near Marysville, a purchase from one of the Big Three means that all the profits go to an American company. It also lends support to a greater number of U.S. workers producing parts.

The Level Field Institute, an organization formed by former UAW members, publishes reports on employment levels by foreign-owned automakers. The institute encourages buyers to consider the domestic content even when deciding between a Honda and a Volkswagen.

Honda makes cars in Ohio and Alabama out of parts produced in this country. VW imports all of its cars.

"Buying a Honda supports nearly 2.4 more U.S. jobs per car than a VW," the institute says on its Web site.

Rubenstein would take the argument further.

"Buying a car made by Ford, GM or Chrysler, on balance, is putting more money into the American economy than buying a Toyota or Honda," Rubenstein said.

(Peter Krouse and Robert Schoenberger are reporters for The Plain Dealer of Cleveland. They can be contacted at pkrouse(at)plaind.com and rschoenb(at)plaind.com.)

Not for commercial use.  For educational and discussion purposes only.


TOPICS: Business/Economy; US: Ohio
KEYWORDS: automakers; autoparts; chrysler; fordmotor; generalmotors; madeinameria; manufacturing
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To: KarlInOhio

I bought an ‘05 Chrysler T & C when the new models came out in ‘04 - I was happy to be “buying American” - looked at the sticker after we got it home - made in Canada.


41 posted on 12/14/2007 10:35:02 AM PST by NY.SS-Bar9 (DR #1692)
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When Japan apologizes for Manchuria, China, Pearl Harbor, Burma, and other atrocities maybe I will consider buying their cars


42 posted on 12/14/2007 10:35:26 AM PST by DefeatHitlery08
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To: Incorrigible

The Chevy Equinox didn’t interest me, it gets worse mileage than the Acadia, and doesn’t come close on interior room. The 3.6L V6 is American made, essentially the same engine as is used in the Cadillac CTS, although I believe the Cadillac has direct injection.


43 posted on 12/14/2007 10:38:52 AM PST by RegulatorCountry
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To: wastedyears

Not true.

I’ll stack up the HP in my 6 cylinder Nissan Frontier against the HP in a V8 Dodge Dakota and win every time.

More HP and better gas mileage. And the bonus?

I’m not driving a Dodge!


44 posted on 12/14/2007 10:41:01 AM PST by Responsibility2nd (Paul/Kucinich for 2008! [Yes, of course I'm insane - Why do you ask?])
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To: All
I am buying one of these in 09


45 posted on 12/14/2007 10:42:16 AM PST by Liberty2007 (I AM AWESOME , The best thing on Talk radio----Michael Savage)
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To: 1rudeboy
So your "mostly" is easily verified. To be false, that is.

And you can give me a list of federal inspectors that verify this! Oh, but wait it is the honor system and we know these companies would never bend the rules. Sure!

46 posted on 12/14/2007 10:42:41 AM PST by org.whodat (What's the difference between a Democrat and a republican????)
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To: org.whodat

Your original assertion, despite it being stated as fact, is just your opinion. I am under no obligation to participate in whatever wild-goose chase you think up.


47 posted on 12/14/2007 10:44:21 AM PST by 1rudeboy
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To: RDTF

I’ve had a really good experience so far with my ‘04 Honda Accord. The only thing that needed fixing was a VTEC sensor that they replaced on a recall, and subsequently was the cause of a small oil leak, which was fixed on my next service visit. Overall I’m really happy with the quality, reliability, materials, fit and finish of it. However, it’s just now getting into that territory where the warranties are all running out - the next couple of years will really tell just how good it is, reliability and durability-wise. I’d buy another Honda.


48 posted on 12/14/2007 10:50:47 AM PST by -YYZ- (Strong like bull, smart like ox.)
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To: Responsibility2nd
’m not driving a Dodge!

Don't get too cocky, Nissan is owned by Renault, lol.

49 posted on 12/14/2007 10:52:22 AM PST by RegulatorCountry
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To: Incorrigible

I bought a new Honda Accord in 2005, and I really like it. I was surprised when I looked at the sticker and saw that it was made in Ohio.

My wife’s 2003 Honda Pilot was made in Canada.

My last Big Three car was a new 1986 Chevy K-5 Blazer. The design seemed okay, but the craftsmanship was terrible. I took it back several times under warranty, and had several expensive repairs after that. It eventually failed the smog check, and needed a new carburator. When I took it to a Chevy dealer for repair, I was told that the part was no longer available through GM. Since they are only allowed to use GM parts, they said they could not repair the Blazer.

I won’t do any more business with GM.


50 posted on 12/14/2007 10:57:40 AM PST by 04-Bravo
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To: 04-Bravo

here’s the list of cars made in the USA by “import” manufacturers
so do not need pay 6.5% duty tax
canadian or mexico manuf cars are not listed:

Acura TL – Marysville, Ohio
BMW X5 – Spartanburg, South Carolina
BMW Z4 – Spartanburg, South Carolina
Honda Accord – Marysville, Ohio
Honda Civic – East Liberty, Ohio
Honda Element – East Liberty, Ohio
Honda Odyssey – Lincoln, Alabama
Honda Pilot – Lincoln, Alabama
Mercedes-Benz M-Class – Vance, Alabama
Mercedes-Benz R-Class – Vance, Alabama
Mazda 6 – Flat Rock, Michigan
Mazda B-Series – Minneapolis, Minnesota
Mazda Tribute – Kansas City, Missouri
Hyundai Sonata – Montgomery, Alabama
Hyundai Santa Fe – Montgomery, Alabama
Infiniti QX56 – Canton, Mississippi
Isuzu Ascender – Moraine, Ohio and Oklahoma City, Oklahoma
Isuzu i-Series Pickup – Shreveport, Louisiana
Mitsubishi Eclipse – Normal, Illinois
Mitsubishi Endeavor – Normal, Illinois
Mitsubishi Galant – Normal, Illinois
Mitsubishi Raider – Warren, Michigan
Nissan Altima – Smyrna, Tennessee and Canton, Mississippi
Nissan Armada – Canton, Mississippi
Nissan Frontier – Smyrna, Tennessee
Nissan Maxima – Smyrna, Tennessee
Nissan Pathfinder – Smyrna, Tennessee
Nissan Quest – Canton, Mississippi
Nissan Titan – Canton, Mississippi
Nissan Xterra – Smyrna, Tennessee
Saab 9-7X – Moraine, Ohio
Subaru Baja – Lafayette, Indiana
Subaru B9 Tribeca – Lafayette, Indiana
Subaru Legacy – Lafayette, Indiana
Subaru Outback – Lafayette, Indiana
Toyota Avalon – Georgetown, Kentucky
Toyota Camry – Georgetown, Kentucky
Toyota Camry Solara – Georgetown, Kentucky
Toyota Corolla – Fremont, California
Toyota Sequoia – Princeton, Indiana
Toyota Sienna – Princeton, Indiana
Toyota Tundra – Princeton, Indiana
Toyota Tacoma – Fremont, California


51 posted on 12/14/2007 11:04:36 AM PST by x_plus_one (The entire Islamic moral universe devolves solely from the life and teachings of Muhammad.)
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To: x_plus_one
The Ford Motor Company's Kansas City Assembly plant in Claycomo, Missouri is a large automative manufacturing plant which has been called the largest car manufacturing plant in the United States in terms of units produced.[1] Fortune Magazine noted that in 2004 it was producing 490,000 units a year generating a buzz that it produces "a truck a minute." The plant is about 10 miles northeast of the Kansas City, Missouri city center. Since its opening in 1951, the "Ford Claycomo Plant", as many in the Kansas City area call it, has generated thousands of jobs, millions of tax dollars for the otherwise minor suburb, and is the largest tax generator in Clay County, Missouri, most of which fund North Kansas City and Liberty schools. The assembly plant currently produces the popular F-150 (Ford F-Series), Ford Escape, Ford Escape Hybrid, Mercury Mariner, Mercury Mariner Hybrid, Ford Maverick(export only) and Mazda Tribute.
52 posted on 12/14/2007 11:06:58 AM PST by x_plus_one (The entire Islamic moral universe devolves solely from the life and teachings of Muhammad.)
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To: Incorrigible
I love my new Titan! Not only have a bought a dependable truck that will last 10 years, but it performs much better than any of the big three. Best of all, I did not have to support those jack-boot thugs of the UAW! Some of my fellow publik scewl teechurz actually criticized me for buying a Nissan.
53 posted on 12/14/2007 11:07:35 AM PST by goodwithagun (My gun has killed less people than Ted Kennedy's car.)
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To: Incorrigible

Where has this guy been? It’s been this way for at least 20 years.


54 posted on 12/14/2007 11:08:41 AM PST by dfwgator (11+7+15=3 Heismans)
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To: Incorrigible

Didn’t Reagan encourage the first Japanese car factories in the US?


55 posted on 12/14/2007 11:14:04 AM PST by hripka (There are a lot of smart people out there in FReeperLand)
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To: Liberty2007

Hopefully they will get the kinks out. We looked at one when we were test driving this summer. When I researched problems with them I found that the feds may make Chrysler recall almost 150,000 of these because they mysteriously shut down when they reach 55 mph. Scary! I have no regrets with our choice. I love my Titan.


56 posted on 12/14/2007 11:15:25 AM PST by goodwithagun (My gun has killed less people than Ted Kennedy's car.)
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To: Liberty2007

If you do, will you change your screen name to Liberty2009

??????


57 posted on 12/14/2007 11:16:38 AM PST by Responsibility2nd (Paul/Kucinich for 2008! [Yes, of course I'm insane - Why do you ask?])
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To: Incorrigible
I'm considering buying American because the imports can't make anything like this:

Image and video hosting by TinyPic

When Toyota and Honda make something that doesn't make me yawn, I'll consider it. Until then, the only import maker that makes anything interesting is Nissan, but they still aren't as interesting as the above pictured beauty.
58 posted on 12/14/2007 11:26:30 AM PST by JamesP81 (The over-commercialization of Christmas: maximizing what doesn't matter, and minimizing what does.)
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To: KarlInOhio

It was not a matter of annexation. The Canadian and American governments developed a treaty where the Canadian auto industry was basically absorbed by the American, but we kept several factories to build fine American automobiles at the cost of a few Canadian brands.

The treaty was known as the “AutoPact”. Look it up and learn, rather than cast unwelcome aspersions on your neighbour.


59 posted on 12/14/2007 11:27:55 AM PST by Don W ( Police were called to a day care where a three-year-old was resisting a rest.)
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To: goodwithagun
Some of my fellow publik scewl teechurz actually criticized me for buying a Nissan.

Of the import automakers, Nissan is the best, IMO. Some of their cars are actually fun to drive (the Maxima and the 350Z), they're as reliable as Toyota or Honda, and the resale value isn't so brutally high that you can afford a good used one without killing your finances. This as opposed to Hondas, which have absolutely outrageous resale prices.
60 posted on 12/14/2007 11:29:05 AM PST by JamesP81 (The over-commercialization of Christmas: maximizing what doesn't matter, and minimizing what does.)
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