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. . . we're extremely disappointed in this breakdown in our own creative process.

IOW, we're extremely disappointed in hiring a Berkeley grad to work on our national advertising campaign. I'd like to know who was responsible for choosing those words and puting them into the ads; at least where they went to college. It might explain something.

You would have to have labored in a shop where ‘diversity’ and PC are of utmost importance to know how easily this would happen. I worked for a major daily newspaper and it was amazing how second nature the drive to please the boss or avoid being ‘counseled’ about your attitude becomes and how it is reflected in your day to day production. I got into the hot seat one day because I remarked to a fellow employee that I had heard the Toys ‘r Us chain had been bought out by a group of African-American investors and they were changing the name to “ We B toyz and sh_t”. I’m sure that letter is still in my file somewhere. I don’t work there anymore.

Okay - I have a relative who works IN the corporate office in Charlotte. She works with but not necessarily in the creative department and is a Christian.

I don't know what led to the Christmas tree issue breakdown, but I do know that this is a good company - great to work for, offering to lend their corporate jet to fly an employee to attend the funeral of a serviceman who was murdered in New Orleans -- they removed an issue of "O" magazine from their store shelves when it was discovered to have an inappropriate advertisement in a particular issue.

They are very supportive of this employee who is married to a military person. I myself have sent out cards at Christmas saying "Happy Holidays" or "Season's Greetings" -- we have Jewish customers and I would like to include them in my annual correspondence. It doesn't mean I'm insulting the Christians among that group.

Yes, the term "Family Tree" is pretty lame - but after all they have apologized and I don't know what else they could do at this point.

. . . we’re extremely disappointed in this breakdown in our own creative process.

IOW, we’re extremely disappointed in hiring a Berkeley grad to work on our national advertising campaign. I’d like to know who was responsible for choosing those words and puting them into the ads; at least where they went to college. It might explain something....

Given the pace of immigration, over the last few years...you may want to ask what country the author came from...most likely India, Middle East or China....