Posted on 11/02/2007 9:17:38 AM PDT by subterfuge
The LPGA Tour's biggest sex symbol is having her image revamped -- and de-vamped -- by a Richmond branding agency.
Natalie Gulbis, the 24-year-old golfer best known -- at least until recently -- for her good looks, will be rebranded by Circle S Studios.
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The blonde Gulbis has done calendars since 2004. Pictures in her 2005 calendar -- in swimsuits or dresses -- were deemed provocative by the U.S. Golf Association. Though it was criticized for overreacting, the USGA banned the calendar's sale at the U.S. Women's Open.
The 2008 calendar, by contrast, is all golf and pushes Gulbis' game face.
"With the original stuff, she was in a beautiful bathing suit, tights and things and that certainly got the attention of a lot of people," said Circle S President and Managing Partner Susan Hogg. "But we're trying to scoot it more to who she is and where she wants to take [her career and name] . . . and being a role model, specifically to young girls and women in general. That's the brand we're trying to portray."
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Still, it's not as though the tall, blue-green-eyed Gulbis will leave the minds of the males who know her. "They're still beauty shots. She's an attractive, wonderful athlete," Hogg said.
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Unlike inanimate objects -- say, a box of cereal -- there's public opinion that develops around celebrities and sports stars and takes on a life of its own.
Blogs, the Web and the numerous other media outlets "are affecting branding at a level nobody could have imagined five or 10 years ago," Hogg said. "Particularly with people." Contact Jeffrey Kelley at (804) 649-6348 or jkelley@timesdispatch.com.
(Excerpt) Read more at inrich.com ...
TTIUWOP
I’ll bet more LPGA members bought Natalie’s calendar than men.
Yes. The real reason her calendar was banned from sale at LPGA events.
Agreed. I was not happy during her show when they made an 11th hour change to the calender. ‘could be a big mistake.
Can we have a Paula Creamer calender now?!?
bmp
Don't worry, there's a blue pill that can fix that problem for you.
Less fun for us (lol), but definitely good for her if she is serious about the golfing business as a career.
Hmmm...
Still not enough visual data to make a complete and thorough analysis of this significant issue.
We’re going to need more pics to make a final determination.
I believe that she’s been romatically linked to Ben Rothilscherenerberger.
So, this is the person who is trying to keep her from showing off her beauty? Some lady who, when they call her to dinner, they say "suuuuuuuueeeeee Hogg"?
‘scuse me whilst I wipe the drool from my chin...
She is definitely easy on the eyes. Among the Indigo Girl set, she must be a favorite.
I knew I could count on ol’ Sparky!!
then she better start winning, otherwise ii’s toiletsville for her.
I am not so sure. I never understood why a lesbian, having forsaken men, would choose to hook up with women that look so much like men. You know, the classic shaved-head bulldyke?
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