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Eagle eye on golfer's image (Natalie Gulbis *Rebranded*)
inRich.com ^ | November 1, 2007 | Jeffery Kelley

Posted on 11/02/2007 9:17:38 AM PDT by subterfuge

The LPGA Tour's biggest sex symbol is having her image revamped -- and de-vamped -- by a Richmond branding agency.

Natalie Gulbis, the 24-year-old golfer best known -- at least until recently -- for her good looks, will be rebranded by Circle S Studios.

Snip...

The blonde Gulbis has done calendars since 2004. Pictures in her 2005 calendar -- in swimsuits or dresses -- were deemed provocative by the U.S. Golf Association. Though it was criticized for overreacting, the USGA banned the calendar's sale at the U.S. Women's Open.

The 2008 calendar, by contrast, is all golf and pushes Gulbis' game face.

"With the original stuff, she was in a beautiful bathing suit, tights and things and that certainly got the attention of a lot of people," said Circle S President and Managing Partner Susan Hogg. "But we're trying to scoot it more to who she is and where she wants to take [her career and name] . . . and being a role model, specifically to young girls and women in general. That's the brand we're trying to portray."

Snip...

Still, it's not as though the tall, blue-green-eyed Gulbis will leave the minds of the males who know her. "They're still beauty shots. She's an attractive, wonderful athlete," Hogg said.

Snip...

Unlike inanimate objects -- say, a box of cereal -- there's public opinion that develops around celebrities and sports stars and takes on a life of its own.

Blogs, the Web and the numerous other media outlets "are affecting branding at a level nobody could have imagined five or 10 years ago," Hogg said. "Particularly with people." Contact Jeffrey Kelley at (804) 649-6348 or jkelley@timesdispatch.com.

(Excerpt) Read more at inrich.com ...


TOPICS: Culture/Society; Miscellaneous
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To: Hemingway's Ghost

I’d use a wood off the tee and a nine-iron for the approach shot.


21 posted on 11/02/2007 9:38:42 AM PDT by andy58-in-nh (Kill the terrorists, secure the borders, and give me back my freedom.)
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To: OCCASparky
One more for you, Sparky....


22 posted on 11/02/2007 9:42:16 AM PDT by andy58-in-nh (Kill the terrorists, secure the borders, and give me back my freedom.)
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To: andy58-in-nh

You might end up in the rough.


23 posted on 11/02/2007 9:43:18 AM PDT by Sloth (Democrats and GOPers are to government what Jeffrey Dahmer and Michael Jackson are to babysitting)
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To: BreezyDog

How did my picture disappear off my last post? Mods???? It was a good picture.


24 posted on 11/02/2007 9:43:33 AM PDT by BreezyDog
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To: kevkrom

I honestly spewed coffee reading this.....lmao


25 posted on 11/02/2007 9:51:53 AM PDT by advertising guy (If computer skills named us, I'd be back-space delete.)
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To: stylin19a

She actually won a big tournament this year.


26 posted on 11/02/2007 9:55:03 AM PDT by Moonman62 (The issue of whether cheap labor makes America great should have been settled by the Civil War.)
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To: Sloth
You might end up in the rough.

Only if I hit it too hard.

27 posted on 11/02/2007 9:59:42 AM PDT by andy58-in-nh (Kill the terrorists, secure the borders, and give me back my freedom.)
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To: subterfuge

‘The blonde Gulbis has done calendars since 2004. Pictures in her 2005 calendar — in swimsuits or dresses — were deemed provocative by the U.S. Golf Association. Though it was criticized for overreacting, the USGA banned the calendar’s sale at the U.S. Women’s Open. ‘

Translation: It wasn’t Dykie enough.


28 posted on 11/02/2007 10:01:07 AM PDT by Badeye ('Ron Paul joined 88 Democrats.....")
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To: Badeye

The L in LPGA doesn’t stand for Lady.


29 posted on 11/02/2007 10:11:35 AM PDT by fungoking
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To: fungoking

No, nor does it stand for lingerie....


30 posted on 11/02/2007 10:17:55 AM PDT by Badeye ('Ron Paul joined 88 Democrats.....")
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To: Badeye

Funny how our culture seems to try to make women less feminine and men more so. I don’t mean funny ha, ha, either.


31 posted on 11/02/2007 10:32:45 AM PDT by subterfuge (HILLARY IS: She who must not be Dismayed)
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To: subterfuge

Seriously, she’s not that hot. I mean she is smoking hot, but not Jessica Alba nuclear hot.


32 posted on 11/02/2007 10:37:14 AM PDT by steel_resolve (Think pitch forks.)
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To: stylin19a

she has one win now. Got off the schnide.


33 posted on 11/02/2007 10:39:22 AM PDT by shankbear (Al-Qaeda grew while Monica blew)
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To: steel_resolve

Ironically, I think she looks sexier in her regular golf outfits than in the airbrushed, fake, posed cheesecake poses. These just bore me.


34 posted on 11/02/2007 10:41:07 AM PDT by boop (Who doesn't love poison pot pies?)
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To: Hemingway's Ghost
NOT GUILTY!
35 posted on 11/02/2007 10:46:40 AM PDT by Ignatz (Soylent green are persons, too!)
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To: steel_resolve

I think that in the lady golf world she’s about as hot as it gets. It’s all relative I suppose.


36 posted on 11/02/2007 12:34:06 PM PDT by subterfuge (HILLARY IS: She who must not be Dismayed)
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To: subterfuge

True. Honestly, I think Michelle Wie is pretty good looking. A tall drink of water to be sure...


37 posted on 11/02/2007 12:37:21 PM PDT by steel_resolve (Think pitch forks.)
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To: subterfuge

‘Funny how our culture seems to try to make women less feminine and men more so. I don’t mean funny ha, ha, either.’

Its a trend among some. See Elisabeth ‘Big E’ Edwards, and her metrosexual husband Johnny.


38 posted on 11/05/2007 5:20:24 AM PST by Badeye ('Ron Paul joined 88 Democrats.....")
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