Posted on 11/02/2007 9:17:38 AM PDT by subterfuge
The LPGA Tour's biggest sex symbol is having her image revamped -- and de-vamped -- by a Richmond branding agency.
Natalie Gulbis, the 24-year-old golfer best known -- at least until recently -- for her good looks, will be rebranded by Circle S Studios.
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The blonde Gulbis has done calendars since 2004. Pictures in her 2005 calendar -- in swimsuits or dresses -- were deemed provocative by the U.S. Golf Association. Though it was criticized for overreacting, the USGA banned the calendar's sale at the U.S. Women's Open.
The 2008 calendar, by contrast, is all golf and pushes Gulbis' game face.
"With the original stuff, she was in a beautiful bathing suit, tights and things and that certainly got the attention of a lot of people," said Circle S President and Managing Partner Susan Hogg. "But we're trying to scoot it more to who she is and where she wants to take [her career and name] . . . and being a role model, specifically to young girls and women in general. That's the brand we're trying to portray."
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Still, it's not as though the tall, blue-green-eyed Gulbis will leave the minds of the males who know her. "They're still beauty shots. She's an attractive, wonderful athlete," Hogg said.
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Unlike inanimate objects -- say, a box of cereal -- there's public opinion that develops around celebrities and sports stars and takes on a life of its own.
Blogs, the Web and the numerous other media outlets "are affecting branding at a level nobody could have imagined five or 10 years ago," Hogg said. "Particularly with people." Contact Jeffrey Kelley at (804) 649-6348 or jkelley@timesdispatch.com.
(Excerpt) Read more at inrich.com ...
I’d use a wood off the tee and a nine-iron for the approach shot.
You might end up in the rough.
How did my picture disappear off my last post? Mods???? It was a good picture.
I honestly spewed coffee reading this.....lmao
She actually won a big tournament this year.
Only if I hit it too hard.
‘The blonde Gulbis has done calendars since 2004. Pictures in her 2005 calendar — in swimsuits or dresses — were deemed provocative by the U.S. Golf Association. Though it was criticized for overreacting, the USGA banned the calendar’s sale at the U.S. Women’s Open. ‘
Translation: It wasn’t Dykie enough.
The L in LPGA doesn’t stand for Lady.
No, nor does it stand for lingerie....
Funny how our culture seems to try to make women less feminine and men more so. I don’t mean funny ha, ha, either.
Seriously, she’s not that hot. I mean she is smoking hot, but not Jessica Alba nuclear hot.
she has one win now. Got off the schnide.
Ironically, I think she looks sexier in her regular golf outfits than in the airbrushed, fake, posed cheesecake poses. These just bore me.
I think that in the lady golf world she’s about as hot as it gets. It’s all relative I suppose.
True. Honestly, I think Michelle Wie is pretty good looking. A tall drink of water to be sure...
‘Funny how our culture seems to try to make women less feminine and men more so. I don’t mean funny ha, ha, either.’
Its a trend among some. See Elisabeth ‘Big E’ Edwards, and her metrosexual husband Johnny.
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