Posted on 10/23/2007 6:40:27 AM PDT by Reaganesque
Regardless of what you think about “Romney the candidate”… “Romney the campaign” is unmatched in its ability to execute.
Take this last week for example. Think of it in terms of a business case study, outlining the “challenge”, proposing a “solution”, targeting specific “benefits” and measuring “results”.
CHALLENGE: Disolve concerns about Mitt’s Mormonism among Conservative Evangelicals.
SOLUTION: Highlight the Governor as the only leading candidate meeting 100% of the SoCon values and win endorsements from leading Evangelicals leading up to the seminal pre-primary “Values Voters” conference.
BENEFITS: Develop day after day endorsements followed by a good showing at the straw poll giving serious momentum to the campaign among Evangelicals and building qualified talking points to address the Mormon question.
EXECUTION PLAN
2 weeks out - Lead up to the conference. Look for “Mormon questions” addressed to Perkins, Bauer, Land and others. Rely on their even-handed past dealings with this issue as a positive sign. (check, check)
1 weeks out - Letter from Mark DeMoss addressed to numerous Evangelical leaders contrasting Romney and Rudy and laying the foundation for a larger swath of backers. (check)
5 days out - First endorsement, ideally, from far extreme of the religious right showing that anyone could endorse Romney (check - Chancellor and Dean of Bob Jones)
4 days out - Letter from James Bopp, Jr. highlighting the growing movement of Evangelicals behind Romney (check)
3 days out - Talking heads start to notice the pattern. Experts concur. (check)
(reach out to blogger base for email-only campaign for the online straw poll)
2 days out - Pull out the big guns. Lengthy, detailed article by new Evangelical endorsement laying the intellectual framework in which Evangelicals can accept a Romney candidacy. (check - Wayne Grudem)
1 day out - Endorsement by an excellent conservative Evangelical coinciding with Romney’s speech to the “Values Voters” Conference in DC. (check - Dr. Don Wilton).
Day of straw poll - Final endorsement before the conference ends. This time taken from another campaign. (check - Dr. Willkie founder of a pro-life effort)
Goaline: Place or show in the straw poll to drive some good press. (check - or win it
)
None of this happens by accident. The plan is laid, the efforts set and the execution is nearly flawless. Classic Team Romney.
Is there another campaign that has demonstrated this kind of prowess? Yes. But we don’t want her to be President.
Yes, Romney's people were organized for this, alright. But I suggest that in this instance it went all the way to cheating -- within the rules, however.
Congressman Billybob
Latest article, "Hillary is a Criminal: Here's Proof"
My announcement of running for Congress in 2008 appears here.
Cheating within the rules.....
Is that something like “milk before meat.”
Learned dishonesty....that’s what I call it. I learned it too!
(and I’m changing my tagline.)
Huckabee’s people did the same thing, just 30 votes less effectively.
John / Billybob
Mitt availed himself of all legal avenues of success, avenues that all of the other candidates were fully aware of. And if the others claim, somehow, that they weren't aware of the Internet option, the question has to be, why didn't you know? You don't play a game without reading the rules first, do you? You do want to win, right? How can a candidate win anything if they overlook such opportunities? Again, Hillary won't, guaranteed. Romney won't either and that is one of the biggest reasons why he has the best shot of winning against any Dem, not just Hillary, in the general election.
Bottom line here and in the other staw polls Romney has won: Mitt simply out hustled them others. He wanted if more. He wants the Presidency more. He has more personal energy invested in this. We need a candidate with that kind of work ethic and enthusiasm, badly. If we field a candidate who isn't willing or capable of aggressively pursuing victory (think Bob Dole), within the rules, that candidate would stand no chance against a Democrat opponent (and party) who shares her husband's belief that election laws are more "suggestions" or "guidelines" than hard and fast rules.
Romney’s assets are:
A VERY quick with responses, relevant campaign soundbites.
amd a highly OPTIMISTIC, American family oriented message. He always seems to bring his answers back to “what benefits the American family?”
It's quite a common occurance when talking about Romney.
“it went all the way to cheating — within the rules, however.”
LOL, talk about sour grapes. Mitt won it, and as you said he did not break the rules. All the others could (and did) try to get as many on-line votes as they could too, and I fail to see why the value of a vote depends on where it is cast. I think you all better get used to the idea of Mitt being the candidate, and POTUS.
Bingo!
Also, Romney's impressive (great-looking) family will an immense plus in helping get out the young-to-middle aged voter who sees politics as a game for older curmudgeons.
The media will likely attempt to mock the "family values" candidate (Romney), but those attacks will fall flat when one looks at his accomplished sons and seemingly straight-laced family.
Exactly!! If you looked up the word ‘organized’ in the dictionary, Mitt’s picture would be there. He’s our only hope against the Clinton juggernaut.
Well stated!
Romney’s organizational abilities blow the rest of the field away. He will be great on a daily basis running agains Hillary. Actually, she will get dizzy trying to respond.
Hillary is organized, if you consider an ignorant mob of social parasites an organization....
I really am looking forward to the debate(s) between Romney and Krinton....
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