The research was done at Newcastle University in the UK, so this time it was probably the British taxpayers who footed the bill for this stunning achievement.
Here's a link to Prof. Hurlbert's home page.
The good professor herself apparently does not share her female subjects' preference for pink, as we can see in her photo:
She seems a bit washed out to me.
The Brits are so screwed.
Soon all this research will have to be tossed as women’s favorite color becomes black...
After 12 Newcy Browns, real pints, you tend to look like that. Only good thing that came out of Newcastle.
Women in power don’t wear much color because they aren’t taken seriously if they do.