Aquafina labels to spell out source - tap water (PepsiCo admits not spring water)

Reuters via Yahoo ^ | 7-26-07 | Martinne Geller

[Bladerunnuh]

PepsiCo Inc. will spell out that its Aquafina bottled water is made with tap water, a concession to the growing environmental and political opposition to the bottled water industry.

According to Corporate Accountability International, a U.S. watchdog group, the world's No. 2 beverage company will include the words "Public Water Source" on Aquafina labels.

"If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do," said Michelle Naughton, a Pepsi-Cola North America spokeswoman.

Pepsi Chief Executive Indra Nooyi told Reuters earlier this week the company was considering such a move.

Pepsi's Aquafina and Coca-Cola Co's Dasani are both made from purified water sourced from public reservoirs

[Bladerunnuh]

Tap water is full of yummy chloriney/flouridey goodness.

[Huck]

Poland Spring tastes the best to me.

[upchuck]

There was a series of radio commercials that featured a young lad asking his Dad common sense questions. One of them was:
“Dad, why do people pay a dollar for a bottle of tap water?”

LOL!

[Red Badger]

I am shocked........really really shocked.......people complain about the price of gasoline at $3 a gallon when they pay 3 times as much for BOTTLED WATER!.......

[Mad_Tom_Rackham]

Caveat emptor.

[ari-freedom]

What a twist. Enviros promoting tap water. What’s next? a campaign against natural organic vegetables because they require more resources to produce?

[evets]

[mikeybaby]

Being in the business, they use Reverse Osmosis to purify potable (I assume) “city water” sources.
Makes good water, but the labeling has always been a bit deceptive.
The bigger issue, and this applies not only to KO and PEP, but to a lesser extent to dairies, is the residual packaging.
People throw away alot (ALOT) of “plastic” containers.

[RFC_Gal]

Perhaps it’s because many more people but gasoline than buy bottled watter?

[Rb ver. 2.0]

Proccessed well water from Davie County, NC.

[Ruy Dias de Bivar]

I just love it when my wife insists on buying bottled water and I point to the label where it says...

Fort Worth public water supply.

Denver Public water supply.

Salt Lake Public water supply..

[KingSnorky]

As if the fact that Pepsico's chairman and CEO is a Marxist sympathizing America-basher isn't enough reason to avoid all their products. :)

[Lloyd227]

This is just silly, but whatever.

Anyone who ever read the label on an Aquafina bottle already knew it's not spring water and nothing on the label ever implied that it was.

So for the folks too lazy to read and the others too stupid to understand, we'll make them stick "Public Water Sources" and this makes the world a better place exactly how?

[Domandred]

I’ll still buy it. Only reason I buy bottled water is the convenient carry package it comes in, and I always forget my nalgene bottle.

[sageb1]

I drink tap water. My husband gets free bottled water at hotels. He brings the bottles home. We use the bottles if we’re traveling - filled with our own tap water - a few times, then throw the bottles away.

[Red Badger]

I dunno, bottled water is everywhere! If people weren’t buying it like gangbusters, the soft drink companies wouldn’t be selling it!......

[sageb1]

And just think, a gallon of Red Bull costs over $30.

[petitfour]

That explains why my children always say: Aquafina tastes nasty. For anyone who complains about folks buying bottled water over using the tap, they do not know what desert tap water tastes like. It’s pretty bad.

[Eric in the Ozarks]

As we suspected, he’s out to sap and impurify our precious bodily fluid.

[MediaMole]

That whole argument is a tired straw man.

Gasoline is a bulk commodity while bottled water is a specialty item.

If you want to drive a car, you have to pay the market rate for gasoline. If you want to drink water, you can pay less than a penny per gallon for tap water.

It’s the same thing with coffee. You can pay $2 for a Starbucks or you can buy a can of Maxwell House and make your own coffee for far, far less.

People choose to pay for the perceived value of bottled water or expensive coffee drinks, but gasoline has no lower cost alternative.