Hubby and I create b-roll videos for products shown on the two major shopping channels here, and in Canada and Europe. I guess this is the only reason I felt my opinion might be helpful. In 30-45 seconds, without audio or text, we must show what the product does, entice people's imagination as to how the product could help them in THEIR life-and bypass any obvious sales hurdles a product might have in people's minds.
EVERYthing in life is selling, whether it's you, a product, a concept, or...as the Dems seem to know how to do best, a "feeling."
IMHO again, Republicans want ACTION (goals) with the bonus feeling of patriotism. Dems prefer their goals translated through group feelings, with an occasional action someone ELSE is taking. This is how to tap the emotional "buttons" of the two groups and get them to vote. Everytime I think about it, I become more and more proud to be a Republican woman of action and personal responsibilities vs. a Democrat metrosexual loving, group hug, group decision making person. ;-)
If you knew how little I know about video production you and your husband would die laughing.
But, IMO, there is a place for a message that simply makes a person feel good about the country and what the candidate generally stands for--remember "Morning in America"?
I may be asking you folks for some pointers...
Hey! Can you freep mail me suggestions of what to start with software wise?
Thank you!
And your opinion is helpful. Especially since I was in agreement :)