Isn't this a job for Al Sharpton?
I once saw a commercial for Pop-Tarts that used Jimi Hendrix’s “Are You Experienced”.
I believe that this whole trend of using old rock and roll songs from a generation or more ago to sell products to today’s consumers is a sign of creative laziness on part of advertising execs.
And Arrogance, they assume everyone would know the song and identify with it. Personally, it’s hard to not buy something based on a song, but Cadillac, for instance, using LedZep doesn’t cut it for me. But it must for most, because the incidence of old or even newer song clips for products has dramatically increased.
It’s a lazy way because it has resulted in the death of the corporate product specific jingle.
WestWay Ford!
Oh! nappy as in diapers in the UK. For a moment I thought they were talking about someone’s head.
Only for those whose entire lives are defined by opposition to the Vietnam War and a few years later the pinnacle of their miserable existence -- Watergate.
It's just a damn song. ....and not a very good one at that.
"All we are saaaaaying, is give peeeeeeas a chance!
My opinion -- Only a marijuana addled person could say something that dumb.
hehehe.. and the money goes right to Michael Jackson. Somehow that just cracks me up.
Phony Beatlemania has bitten the dust.
ZZ Top Velcro Fly?
The Rutles version would have been more appropriate, “All You Need Is Cash.”
Q: What will it take to reunite the Beatles?
A: Two more bullets (not as funny as the three more bullets version was).
God that band sucked. The Duran Duran of the 60s.
I wish the Beatles et al would quit fighting the trend to use their music to sell stuff. All these imitations are sickening especially the “Hello, Goodbye”. Make the money and give us our daily fix of the greatest music group the world’s ever seen. So let’s hear THEM.
Can't think of a better place.
High-minded hippie nonsense. R’n’R is a bastardization of what ‘real’ music is anyway so using it in a commercial is just redundant.
Dude, they’re trying to appeal to the Boomers who are themselves starting to wear nappies. Again.
Youve got the Beatles, which draws like, religious feelings, and youve got the war [Vietnam].
Then you have aging hippies that take the music of their childhood WAY too seriously.
I don’t think this is a matter of marketers being lazy, rather they are going the path of least resistance.
Remember, they want to try anything legal at the least possible cost for you to buy their product. If the oldies songs of the 60’s make people of that era nostalic about their product and end up buying it, why not use it? In other words, they are not trying to reinvent the wheel.