I believe that this whole trend of using old rock and roll songs from a generation or more ago to sell products to today’s consumers is a sign of creative laziness on part of advertising execs.
And Arrogance, they assume everyone would know the song and identify with it. Personally, it’s hard to not buy something based on a song, but Cadillac, for instance, using LedZep doesn’t cut it for me. But it must for most, because the incidence of old or even newer song clips for products has dramatically increased.
It’s a lazy way because it has resulted in the death of the corporate product specific jingle.
WestWay Ford!
Weeesstt waaayy Fooorrdd.