Posted on 07/20/2007 3:03:52 PM PDT by ConservativeStatement
Some Beatles fans in the US are angry that the 1967 Beatles hit 'All You Need Is Love' is being used in a new ad campaign for disposable nappies.
“For people who feel that political connection, it comes off as kind of a callous action,” said Angela Natividad, co-editor of adrants.com, a marketing commentary site. “You’ve got the Beatles, which draws like, religious feelings, and you’ve got the war [Vietnam].”
(Excerpt) Read more at eveningecho.ie ...
Q: What will it take to reunite the Beatles?
A: Two more bullets (not as funny as the three more bullets version was).
God that band sucked. The Duran Duran of the 60s.
I wish the Beatles et al would quit fighting the trend to use their music to sell stuff. All these imitations are sickening especially the “Hello, Goodbye”. Make the money and give us our daily fix of the greatest music group the world’s ever seen. So let’s hear THEM.
I don’t know what comercial it is right now, but I can’t stand the one that keeps playing “I’m Free, to do what I want! Any old time.”
Can't think of a better place.
Yeah! That is the advert for a credit card ... free to change from either “cash back” or “points”! Sounds like Mick Jagger singing ... but I don’t think it is!
High-minded hippie nonsense. R’n’R is a bastardization of what ‘real’ music is anyway so using it in a commercial is just redundant.
Dude, they’re trying to appeal to the Boomers who are themselves starting to wear nappies. Again.
“You’ve got the Beatles, which draws like, religious feelings, and you’ve got the war [Vietnam].”
Then you have aging hippies that take the music of their childhood WAY too seriously.
I don’t think this is a matter of marketers being lazy, rather they are going the path of least resistance.
Remember, they want to try anything legal at the least possible cost for you to buy their product. If the oldies songs of the 60’s make people of that era nostalic about their product and end up buying it, why not use it? In other words, they are not trying to reinvent the wheel.
Ugh! That commercial was just played during the horse race on ESPN. Wow, that is one horrible cover.
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