Posted on 05/27/2007 5:10:40 PM PDT by kellynla
The parent company of the Carl's Jr. and Hardee's fast food chains sued rival Jack In The Box Inc. on Friday to stop TV ads that it says suggest Carl's Jr. and Hardee's use cow anus to make Angus beef hamburgers.
CKE Restaurants Inc. sued Jack In The Box in U.S. District Court on Friday over an ad in which executives laugh hysterically at the word "Angus" and another where the chain's pingpong ball-headed mascot, Jack, is asked to point to a diagram of a cow and show where Angus meat comes from.
"I'd rather not," the pointy-nosed Jack replies.
The employee asking the question traces a circle in the air with his pen while pronouncing the word Angus.
CKE claims the ads create the misleading impression that Jack In The Box's new 100 percent sirloin burgers use a better quality of meat than the Angus beef used by Carl's Jr. and Hardee's. CKE claims the spots confuse consumers by comparing sirloin, a cut of meat found on all cattle, with Angus, which is a breed of cattle.
Executives at San Diego-based Jack In The Box had not seen the lawsuit and could not respond, company spokeswoman Kathleen Anthony said.
Restaurants owned by Burger King Holdings Inc. and McDonald's Corp. also serve Angus beef burgers.
CKE is known for running controversial ads for its chains, including one featuring a scantily clad Paris Hilton washing a car while eating a burger. But CKE claims the Jack In the Box ads go too far.
"They're not being funny," CKE chief executive Andrew F. Puzder said Friday. "They need to stop misleading people about what Angus beef is."
Puzder said that the company asked Jack In the Box to drop the ads, but that the chain refused and pointed to a Carl's Jr. TV spot suggesting Carl's Jr. milk shakes were superior to those served by competitors.
Puzder said the comparison was not valid because the Carl's Jr. ads did not suggest that Jack In the Box shakes were made from milk that came from an unsavory part of the cow.
"I'd rather not," the pointy-nosed Jack replies.
“Where’s the Beef?” Bump.
“I’d rather not.”
Hysterical.
I roared with laughter when I saw this commercial the first time. Reminded me of “Parts is parts.”
Is Jack In The Box still having trouble meeting health standards? I recall that I used to like them but they couldn’t stay in business in my area because they kept failing.
Hilarious, it’s gonna take pistols at dawn to make this right.
The food is crap, but the commercials are top notch.
I’ve seen the commercial, and think it is dumb. Angus is a TYPE of cow/steer, not a portion of meat somewhere on ANY cow/steer.
forget your humor pills today?
Shuddering to think how the competition will target my favorite fast food burger place, “In & Out Burger.”
Someone is going to milk this thread for all it’s worth.
No, I did not - I just don’t see any real humor in it.
What is “parts is parts”? Funny thing is there was a site site for guitar parts that used that moniker, which I never quite understood. Is this something I’d have to look up on the Urban Dictionary?
IIRC it was a Wendy’s commercial pointing out that Wendy’s used real chicken breasts in their nuggets where Mcdonald’s nuggets used chicken “parts.”
The blackberry shakes they currently offer are pretty darn yummy.
And a jack in the box is a toy, not a man, and there's no way a man could have a big round head like that with a pointy nose!...You tell em!!!
Pics?
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