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The rise (and fall) of a shock jock
Sunday Tribune, Ireland ^ | April 15, 2007 | Andrew Buncombe

Posted on 04/15/2007 12:42:56 PM PDT by Murtyo

The right-wing US broadcasters who fill the air with invective operate way beyond the conventions of good taste.But now one of them, Don Imus, has gone too far - and paid for his loose lips with his job

LIKE Earl Grey or English Breakfast, whether the radio host Don Imus is your cup of tea may simply be a matter of taste. He is brash, he is outspoken, he often says things that many people find utterly inappropriate.

And yet he has been there forever. For 30 years or more Imus has entertained and shocked listeners to his morning radio-show broadcast from New York with his own particular mix of political interviews, barbed commentary and fundraising for wholesome causes such as children with cancer. His chief goal, he once claimed, was to "goad people into saying something that ruins their life".

But not for any longer. Imus has opened his mouth a little too widely and said something that has, if not exactly ruined his life, at least brought his career to a shuddering halt.

The shock jock has been jolted into silence. The final blow came when the broadcast giant CBS announced on Thursday that it was cancelling his Imus in the Morning show. The decision - following an announcement by the television channel MSNBC that it was pulling its simulcast of the show - meant that Imus (66) no longer had a home on television or radio.

The decision to axe the shock jock had long been anticipated and it was perhaps only Imus himself who did not really believe it was coming. In the end, CBS claimed it had no real alternative but to can one of the best-known voices in US radio.

At the centre of the controversy were comments that Imus made on 4 April during a National Collegiate Athletic Association (NCAA) women's basketball match between teams from Rutgers University in New Jersey and a team from the University of Tennessee. Discussing the match with one of his radio show's contributors, Imus described the mainly black athletes on the Rutgers team as "nappyheaded hos" - 'nappy' being a derogatory reference to the hair of some black people while 'ho' is well-known slang for whore.

It provoked immediate outrage. Campaigners such as the Reverend Jesse Jackson and the Reverend Al Sharpton demanded that Imus should be fired while many of Imus's regular guests rapidly distanced themselves from him and vowed they would never appear again on his show. CBS said it would suspend Imus for two weeks without pay while it considered the matter.

In a different time and a different setting, the matter may have gone no further. Indeed, Imus had previously made plenty of inappropriate and bigoted comments on his radio show that stirred controversy but little more. But in this instance Imus picked on two hot-button topics that fuel passionate debate.

First and foremost, the topic of race and racism in the US is never far from the centre of controversy. Secondly, college athletics in the US holds an elevated and idealised position in the public imagination that is difficult for foreigners to appreciate. In making comments that were both racist and derogatory towards student athletes - and especially so in a digital age when people could download a podcast of his comments - Imus had signed his own death warrant.

Announcing the decision to cancel the show, Leslie Moonves, the president of CBS, said that in recent days senior officials had been consulting with a range of opinion formers and groups. He said:

"In our recent meetings with concerned groups, there has been discussion of the effect language like this has on our young people, particularly young women of colour trying to make their way in this society. That consideration has weighed heavily as we made our decision." In a note to CBS staff, he added: "He has flourished in a culture that permits a certain level of objectionable expression that hurts and demeans a wide range of people."

When the controversy first erupted, Imus - grey-haired and craggy-faced - made a less-than-impressive apology.

He said that his comments were an "idiotic, stupid" thing to say. The man who had earned an annual salary of about Euro7.4m said he had said a bad thing but that he was not a bad person.

In the hyperventilating, circus-like atmosphere that quickly surrounded the event, Imus found he was not the only person in the spotlight. The players of the Rutgers team agreed to meet Imus to hear his personal apology and appeared for the television cameras wearing their matching team workout clothes.

He and his wife apparently spoke with the players for three hours at a private meeting in the official mansion of the governor of New Jersey last Thursday. Standing on the steps of the mansion after the meeting, Vivian Stringer, the team's coach, told reporters:

"We had a very productive meeting.

"We were able to really dialogue. . . Hopefully, we can put all of this behind us."

But by then it was all getting a little late in the day. Imus had not helped himself with his initial apology and by his decision to appear on Al Sharpton's radio show in which he made more trouble for himself by losing his temper and referring to Sharpton's black guests that were questioning him as "you people".

By this point many of his advertisers, including American Express and General Motors, had dropped their sponsorship of his show in disgust. While the show brings in about $15m for CBS, it was clear that this was a situation that would not be allowed to continue to fester.

As the controversy continued and as the debate about race and ownership of language soared, Imus may have finally sensed the end was up.

In a tragi-comic finale, Imus's final broadcast for CBS took place last week during which for four-and-a-half hours he held a 'radiothon' to raise money for three different charities he supports - two that help children with cancer and another that campaigns on infant death syndrome.

His wife, Deirdre, who has promoted her environmental books on the show and who Imus has previously called the "Green Ho", spoke of their meeting with the Rutgers players. "They gave us the opportunity to listen to what they had to say and why they're hurting and how awful this is. And I have to say that these women are unbelievably courageous and beautiful women, " she said.

Meanwhile, Imus also railed at the decision to pull the plug on his show and accused the media of hypocrisy. "This may or may not be our final radiothon, " he told listeners. "But let's for the sake of safety say it is." Ironically, the radiothon raised more money than in previous years, proving that the cliché about all publicity having value may still be true.

The decision by CBS was welcomed by those who called for him to be fired. Sharpton said: "He says he wants to be forgiven. I hope he continues in that process. But we cannot afford a precedent established that the airways can commercialise and mainstream sexism and racism."

Jesse Jackson, meanwhile, described the firing as a "victory for public decency". He added: "No one should use the public airwaves to transmit racial or sexual degradation."

The future for Imus, once voted one of the 25 Most Influential People in America by Timemagazine, is at this point unclear. What is certain, however, is that the market for shock jocks, those people whose very purpose appears to be to push at the boundaries of taste and decency, remains as strong as ever.

Howard Stern, another notorious shock jock, left terrestrial radio for a satellite channel claiming that his often derogatory comments were being censored too often by the parent company. While his salary has never been made public, when he made the move, Sirius Radio provided a budget of $500m to pay Stern and his team's production costs. While it may get you fired, bigotry can still pay big.

RADIO'S MOST CONTROVERSIAL STARS

Danny Bonaduce: The selfproclaimed "patriot" and long-time Republican supporter caused a storm when he suggested Jane Fonda, prominent in opposing the invasion of Iraq, should have been shot for treason. On Rosie O'Donnell, who dared to compare the danger posed by radical Christians as akin to the threat of Islamic terrorism, Bonaduce once said: "If anyone had a rope thick enough, I think that Rosie should be strung up for treason."

Howard Stern: Shot to fame in 1985 after NBC sacked him for slipping a sketch into his show entitled 'Bestiality Dial-a-Date'. "I'm sickened by all religions, " he once said. "Religion has divided people.

I don't think there's any difference between the pope wearing a large hat and parading around with a smoking purse and an African painting his face white and praying to a rock."

Opie & Anthony: This pair were responsible for what has been described as the "most vulgar stunt ever broadcast" when they played a live audio broadcast of a couple having sex in the vestibule of St Patrick's Cathedral in Manhattan. Their current favourite stunt is 'Whip 'em out Wednesday', which encourages women to expose their breasts to passers-by, and an 'April Fool' in which they claimed that the mayor of Boston had been killed in a car crash.


TOPICS: Culture/Society; Foreign Affairs
KEYWORDS: donimus; leftwingradio; msnbc
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"The right-wing US broadcasters who fill the air with invective operate way beyond the conventions of good taste.But now one of them, Don Imus, has gone too far - and paid for his loose lips with his job"

Isn't it amazing how ignorant and at the same time opinionated foreigners can be about the United States

1 posted on 04/15/2007 12:43:00 PM PDT by Murtyo
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To: Murtyo

Imus gave them a club and they beat his brains out.


2 posted on 04/15/2007 12:46:53 PM PDT by ex-snook ("But above all things, truth beareth away the victory.")
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To: Murtyo

“The right-wing US broadcasters who fill the air with invective operate way beyond the conventions of good taste.But now one of them, Don Imus, has gone too far - and paid for his loose lips with his job.”

Imus endorsed John Kerry in 2004.


3 posted on 04/15/2007 12:48:31 PM PDT by NapkinUser (Jesse Jackson and Al Sharpton are nappy-headed race warlords.)
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To: Murtyo

Morons...Imus was anything but right wing. He was a liberal, and his own lib “friends” abandoned him when his ship started sinking after hitting the Jackson-Sharpton iceberg.


4 posted on 04/15/2007 12:50:44 PM PDT by Virginia Ridgerunner ("Si vis pacem para bellum")
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To: Murtyo
Isn't it amazing how ignorant and at the same time opinionated foreigners can be about the United States

The George Bush/Je$$e Jack$son/Al $harpton Conspiracy

5 posted on 04/15/2007 12:55:25 PM PDT by South40 (Amnesty for ILLEGALS Is A Slap In The Face To The USBP!!)
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To: Murtyo
The aptly named Andrew Buncombe is a left-winger and kind of a kook. Do a Google search and see.

Anybody who follows things knows Imus isn't a "right-winger," in any real sense of the word. I wouldn't call him a "left-winger" either. He's a Democrat, more or less middle of the road for his party.

Maybe "millionaire populist" might be a good way to describe Imus. "Right-wing" isn't.

6 posted on 04/15/2007 12:56:16 PM PDT by x
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To: Murtyo
"Better to keep your mouth closed and be thought a fool than to open it and remove all doubt."

It took less than two complete sentences to prove Andrew Buncombe is a fool.

7 posted on 04/15/2007 12:57:57 PM PDT by LoneRangerMassachusetts (The only good Mullah is a dead Mullah. The only good Mosque is the one that used to be there.)
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To: Murtyo

Not only that, but even if they had gotten Imus’ political-leanings correctly, would he be considered a “shock jock” at all? What did Imus ever do that was “shocking?” (I don’t know myself, and never cared to find out).


8 posted on 04/15/2007 12:58:09 PM PDT by 1rudeboy
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To: Murtyo

Not all radio talk-show hosts are “right-wing”.

Don Aimless is, well, hard to classify. A surly old curmudgeon, he is all over the board, but uniform in one respect - he is an equal-opportunity insult artist, disguised as “comedic”.

Most of the time he is about as funny as somebody who makes jokes about a man with a broken leg on a rubber crutch.


9 posted on 04/15/2007 1:00:29 PM PDT by alloysteel (For those who cannot turn back time, there is always the option of re-writing history.)
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To: Murtyo
The right-wing US broadcasters who fill the air with invective operate way beyond the conventions of good taste.

Stopped reading right there. Apparently Buncombe isn't smart enough to bury his Leftist stupidity in the main body of the editorial.

10 posted on 04/15/2007 1:00:30 PM PDT by Quick or Dead (Both oligarch and tyrant mistrust the people, and therefore deprive them of their arms - Aristotle)
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To: Murtyo

I stopped reading right where they called Imus a right winger. Anybody who believes that has zero credibility.


11 posted on 04/15/2007 1:01:02 PM PDT by sgtbono2002 (I will forgive Jane Fonda, when the Jews forgive Hitler.)
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To: Murtyo
Andrew Buncombe

And faith, Tom Cruise must be Irish, doncha know, 'cuz I saw him play one on TV once. Begorrah!


12 posted on 04/15/2007 1:01:34 PM PDT by martin_fierro (< |:)~)
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To: Murtyo

Danny Bonaduce:Shoot Fonda and hang Rosie?Sounds good to me:)I didn’t know he had a show.


13 posted on 04/15/2007 1:01:44 PM PDT by Thombo2
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To: NapkinUser

There you go, ruining the leftist take on the story. So what that Imus was a liberal; the ‘reporter’ needed to show how rightwingers on US radio get hammered when they go too far.

Facts mean nothing to these people. It’s all about their agenda.


14 posted on 04/15/2007 1:03:38 PM PDT by kjo
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To: Murtyo

For some reason, the Irish are particularly interested in the Imus story (perhaps because the ridiculous Andrew Sullivan has tried to translate him to the British Isles & Ireland).

As an Irish-American, I am so sick of the Irish getting down on America. When their economy was in the dumps (since what - 1600?), America took them in and employed them. Sure, they took their lumps here, but who started the draft riots during the Civil War that took so many African-American lives? But I’m sure they’re completely ignorant of their history here in the states.

Sorry, but the smoke is still coming out of my ears...


15 posted on 04/15/2007 1:09:41 PM PDT by miss marmelstein
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To: x
He's a Democrat, more or less middle of the road for his party.

I guess I misspoke. Imus may be a registered Republican. Anyway, Don Imus did support John Kerry, so he's not a "right-winger."

16 posted on 04/15/2007 1:10:02 PM PDT by x
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To: Murtyo

Imus .. right wing??? What is this guy smoking??? I can tell ya that it ain’t a 4-leaf clover ..........


17 posted on 04/15/2007 1:10:20 PM PDT by Mr_Moonlight
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To: Murtyo
LIKE Earl Grey or English Breakfast, whether the radio host Don Imus is your cup of tea may simply be a matter of taste. He is brash, he is outspoken, he often says things that many people find utterly inappropriate.

And he's a LIBERAL Andrew, you effin' moron.

18 posted on 04/15/2007 1:13:05 PM PDT by GATOR NAVY (Shangri-La is in you mind, but your Buffalo is not.)
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To: kjo

Agenda is right...they even jumped on the “you people” comment during his appearance on Sharpton’s program.

BTW... can someone please explain to me how calling two or more human beings “you people” is so d**ned offensive?


19 posted on 04/15/2007 1:14:35 PM PDT by gruntSGT (Genuine Certified Card Carrying Foaming at the Mouth Lindsay Graham Hater.)
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To: Murtyo
Andrew Buncombe is every bit as dishonest a "reporter" as his last name implies. His work is plain "bunk," which comes from "buncombe," referring to the largest county in my district, comtaining Asheville. Buncombe pumps out his lies for English newspapers which wouldn't know the truth if it gobsmacked them in the face.

I feel sorry for those in England who read the unmitigated twaddle that Buncombe puts out, and think it has something to do with the reality of society and politics in the US. That's what he pretends to put out. But I don't think either he or his editors are so stupid as to believe this tripe.

My opinion of them is slightly higher to conclude that they are dishonest, than that they actually believe what they publish. I mean, that's REALLY dumb.

Congressman Billybob

Latest article: "Junk Justice Produces Junk Law"

20 posted on 04/15/2007 1:16:47 PM PDT by Congressman Billybob (Please get involved: www.ArmorforCongress.com)
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