Coke finds Jesus movie scene hard to swallow

ABC News ^ | 4-9-2007 | staff writer

[bedolido]

An Italian film showing Jesus Christ drinking Coca-Cola has sparked such strong protest from the soft drink giant that it blocked the film's Easter weekend premiere.

[domenad]

What are you trying to tell me Jesus would drink PEPSI? Nononononono, uh uh.

[DManA]

WWJD (What would Jesus drink?)

[Oztrich Boy]

WWJD = What would Jesus drink?

[rwa265]

“WWJD (What would Jesus drink?)”

maybe wine?

[RexBeach]

License plate spotted in rural Virginia the other day:

WWJBD, or “What would Jimmy Buffett Do?”

[metmom]

Italian media reported that the company felt that the use of its brand was unacceptable and could give the company a bad image.

It is not the first time that a controversial film about Jesus was meant to open just before the Easter holiday.

Mel Gibson's The Passion of the Christ, which depicted Christ's scourging and crucifixion in blood-dripping detail, opened across Europe just before Easter 2004.

I'd love to know why they're concerned about it giving the company a bad image. That's a pretty vague statement. I wonder WHO they're worried about offending?

So what's The Passion got to do with this situation? A movie of the Gospels is controversial?

[Constitution Day]

Come on, everyone knows Jesus would be a Dr. Pepper man.

[Fairview]

Reminds me of that scene in Talladega Nights

when they're talking about whether Jesus would eat pizza. I vote yes. Food of the people. But being without sin, He would never, ever drink Pepsi or Mountain Dew.

[beeber]

Mary gave him water...

[The_Victor]

Product placement is all the rage these days.

[KarlInOhio]

A new miracle: Jesus turning Coke into whine.

Is this movie set up like the old Coke commercial with Jesus playing the part of Mean Joe Green?

[HamiltonJay]

I’d say, “Pour me something tall and strong, maybe a Hurricane before I go insane. It’s only 1/2 past 12 but I don’t care, It’s 5 O’Clock somewhere.”

[SC DOC]

Next they will have a commercial with Jesus turning Coke into Pepsi.

[flying Elvis]

Funniest scene in the movie. lol

[reagan_fanatic]

Aren’t there more important things to be concerned about?

[Cyclopean Squid]

<“WWJD (What would Jesus drink?)”

maybe wine?

Jesus = self-vampire?

[Fairview]

Aren’t there more important things to be concerned about?

Yes, and sometimes we get sick of being concerned about them all the time.

[Kirkwood]

If you drink Coke over there, people take that to mean you are either an American or you are likely to be pro-American. Coke over there is a rather expensive drink, so it also means you are careless with your money because you are a selfish capitalist. So this is like saying that Jesus is a selfish, wasteful, capitalist American. They view Americans as being too religious, so the connections being made with Jesus drinking Coke is meant to insult both Christians and Americans simultaneously.

[BobS]

"Jesus drinking Coke is meant to insult both Christians and Americans simultaneously."

Now let's get Mohammed to drink a beer!