Posted on 04/02/2007 1:21:34 PM PDT by Bob J
We are losing the media battle for the hearts and minds of Americans over the war on terrorism in Iraq. The left controls the MSM...networks, much of cable, the major newspapers, magazines, hollywood, academia, etc. Rallies get scant coverage, positive developments in Iraq get spiked and the news is ALL BAD. They are never going to report fairly until they have elected a dem as President, and then it will be too late.
Now we're never going to convince the hardcore lefties or committed dems who will support anything, no matter how much it hurts the country, as long as it helps elect dems to office. We don't need to convince those of us on the right, that is just preaching to the choir and a waste of resources.
If we want to change the course of public opinion we need to reach those middle swing voters, independents and leaning pubbies who supported the war at the beginning but are now "going wobbly" as Margaret Thatcher might say.
The only way we can reach the public is by going around the MSM. This doesn't leave many avenues but there is one...outdoor advertising. While we don't have the money to rent thousands of billboards (yet) there is one thing we can do in the next 18 months that could be very effective...bumper stickers.
BS are traveling billboards and each one can create hundreds of impressions a day. Getting 100k or 500k or even 1 million BS's out on cars before the next election might help turn the tide.
1. The goal - Reshape majority opinion on the need to stay the course in Iraq.
2. Target - Independents, right leaning dems, swing voters and wobbly pubs and conservatives.
3. Method - Create millions of impressions each day that impact people on the need to defeat terror in Iraq and to support the Iraqi people in their efforts to create a funtioning democracy.
We need to create BS "slogans" that our targets will go "hmmm" at. They can't be in your face, they can't be overtly political and they absolutely cannot make them feel like they are traitors or are being accused of not supporting the military. If that is the impression created we'll lose them before we even get a shot at them. Many if not most of these "targets" DID support the war at one time and DO feel they support the military, but the left has been effective in co-opting that theme with "Yes, support the military by bringing them home", so it's impact has been diminished. This isn't saying supporting the troops isn't a noble cause and those efforts should be terminated, as it's important for our soldiers to know they have our support. But this media effort is not targeted at the military.
So, put yourself in the shoes of someone who at one time supported the effort in Iraq and maybe now has changed their mind. What could we put in a bumper sticker that might have them saying to themselves "Hmmm, I didn't think of that", or "I think that's right".
Please keep in mind brevity is critical to success in people seeing and understanding the message. The rule of thumb in marketing is you have 3 seconds, at best, to get your point across.
NOTE - We haven't come up with a plan yet on distributing the BS. The idea is still in it's conceptual stage, but all suggestions are welcome.
Haha! How about that one..”We need a really useless gesture...”
“Support Peace, win the War”
“Give them nothing, take from them everything!”
WIN PEACE
WIN IRAQ
I like it. How about driving it home a little more...
“Support Peace, Defeat Terror in Iraq”
Hmmm.
Win Peace by
Winning in Iraq
I like punching things up..in case you didn’t notice...heheh.
Better yet...
“We Win Peace When
We Win in Iraq”
ping dude...W too.
Support the troops because we are not the French
Support the Troops
Not Iranian Nukes!
I’d love to get a French zinger in there...
Exactly, you’re on the right track. Drive home the theme that pulling out of Iraq is not going to make things safer at home...it may make them more dangerous.
Every American can understand that.
I hate to break this bad news to you Bob, but there can be no "Victory" in Iraq at this point. We blew it.
Intel messed up; Our Rules of Engagement were too "compassionate," and we gave the Muslim Imams too much say-so. IOW, "winning hearts and minds" was a joke. We should instead have stepped on their throats.
The only bumper sticker I can see is: "Let's Save The Next Trillion For Iran -- Buh-Bye Iraq"
We can win in Iraq and winning in Iraq will be winning in Iran. The hardliners in Iran are hanging on by a thread...losing at their effort in Iraq will deal them a death blow and help usher in a regime change that while not exactly a US ally, will be a lot more muted. Plus, it will eliminate the nukes question.
Regarding your observations about Iraq, there isn’t a lot I would disagree with except to say that we can still win if the US is committed. We could have won in Vietnam if we were committed. It’s time to play the game smart and not concede anymore territory to the left.
I like the old “Kick their ass and take their gas” slogan.
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