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Sony Hopes Memory Erasing Technology Will Boost Online Movie Sales
BBSpot ^ | Thursday, February 8 12:00 AM ET | Brian Briggs

Posted on 02/11/2007 2:57:59 PM PST by savedbygrace

Hollywood, CA - Sony Pictures movie downloads will feature a memory erasing sequence of sounds and flashing light that will cause viewers to forget that they've just watched a movie. Sony hopes the system, called “NoMemory Stick,” will increase the number of repeat downloads for its popular movie titles from online download services like iTunes and Wal-Mart.

Memory Erasing“We're masters at getting people to buy the same content over and again,” said Sony Pictures Vice president of Marketing, Kevin Fullbanks. “Look what we did with laser discs, VHS DVD, Blu-Ray and now digital. Now with the NoMemory Stick technology, we don't have to spend any money researching new formats. The customer doesn't remember seeing the movie, so they can enjoy it all again at $19.95. It's a win-win situation.”

After erasing the person's memory, the system then deletes the movie and asks the user if they would like to download the movie they just forgot watching. Researchers said a Blu-Ray DVD model that will erase your brain, burn the DVD then hide the case and your receipt is still “a few years off.”

Fullbanks suggested the memory-erasing technology to researchers at Sony after watching Men in Black. “I saw Tommy Lee Jones and thought, 'How can we use that technology to profit?' Then it hit me. I was disappointed to learn that it was just a prop in the film, so we've had to wait until now for our researcher to perfect the system.”

An internal research study by Sony showed a repurchase increase of 67% among viewers. The other 33% had their brains melted, so data was deemed unreliable. Related News

Critics of the plan say that profit isn't the only motive behind this new technology. Darlene Wilhelm from Consumers United for Brain Protection said, “I think the real motive is that they want viewers to forget how bad the movie sucked.”

The new technology has been fully approved by the MPAA and Ben Affleck.


TOPICS: Political Humor/Cartoons
KEYWORDS: benaffleck; runawaybride
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To: savedbygrace

You beat me to it.

I think it's call the "Flashy Thingy".

And some times I really wish I had one - to use on me...and on others as necessary.

For some people, alcohol serves much the same purpose...


21 posted on 02/11/2007 3:38:09 PM PST by Caramelgal (Once in his life, every man is entitled to fall madly in love with a gorgeous redhead.)
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To: Caramelgal
I think it's call the "Flashy Thingy".

It's called a Neural Neutralizer. But you weren't supposed to know that so...Now...just look at the red light and say, "cheese".

22 posted on 02/11/2007 3:40:51 PM PST by Bloody Sam Roberts (Res firma mitescere nescit)
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To: DTogo

Though I agree with you, I'd rather not go OT in that direction.


23 posted on 02/11/2007 3:41:33 PM PST by savedbygrace (u)
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To: savedbygrace

Agreed. Just posting what came to mind.


24 posted on 02/11/2007 3:48:19 PM PST by DTogo (I haven't left the GOP, the GOP left me.)
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To: RhoTheta

What ping?


25 posted on 02/11/2007 3:51:13 PM PST by Egon ("If all your friends were named Cliff, would you jump off them??" - Hugh Neutron)
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To: DTogo

No problem.


26 posted on 02/11/2007 3:52:14 PM PST by savedbygrace (SECURE THE BORDERS FIRST (I'M YELLING ON PURPOSE))
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To: savedbygrace

I'd buy this technology. There are movies I WISH I could forget I watched.


27 posted on 02/11/2007 4:05:19 PM PST by tanuki
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To: savedbygrace

This sounds familiar, I think I read something about it before, but can't quite remember.


28 posted on 02/11/2007 4:08:14 PM PST by SoftballMominVA
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To: savedbygrace

Jay: Did you ever flashy-thing me?
Kay: No.
Jay: I ain't playing with you, K. Did you ever flashy-thing me?
Kay: No.


29 posted on 02/11/2007 4:34:55 PM PST by mwyounce
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To: Bloody Sam Roberts

30 posted on 02/11/2007 4:54:28 PM PST by Mad_Tom_Rackham (I don't have any reason to be cynical, but...)
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To: Mad_Tom_Rackham

"Dagger of The Mind". Excellent episode.


31 posted on 02/11/2007 6:58:20 PM PST by Bloody Sam Roberts (Res firma mitescere nescit)
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To: savedbygrace; Slings and Arrows

I'm blonde.

*giggles and pops gum*

Ooh, shinies!

Excuse me, what did I say my name was?


32 posted on 02/11/2007 11:51:51 PM PST by Titan Magroyne ("Y'know, I've always thought of politics as show business for ugly people." Jay Leno:Al Gore 11/29)
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To: Titan Magroyne; MeekOneGOP; Conspiracy Guy; DocRock; King Prout; SandyInSeattle; Darksheare; ...
I'm pretty sure the 'RATS already use this technology on their voters.


33 posted on 02/12/2007 9:10:34 AM PST by Slings and Arrows ("Facts are a Zionist plot!" --MarkL)
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To: savedbygrace

MR. BURNS:"These people know too much. Employ the memory-erasing device."

SMITHERS: "You mean the revolver, sir?"

MR. BURNS: "Precisely. And while you're at it, you'd better erase your own memory too."

34 posted on 02/12/2007 9:39:47 AM PST by SquirrelKing
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To: savedbygrace

If they could...they would! LOL>..


35 posted on 02/12/2007 9:55:52 AM PST by Knitting A Conundrum (Act Justly, Love Mercy, and Walk Humbly With God Micah 6:8)
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To: savedbygrace

Maybe it'll make me forget that Adam Sandler movies suck.


36 posted on 02/12/2007 9:57:44 AM PST by itsamelman (“Announcing your plans is a good way to hear God laugh.” -- Al Swearengen)
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To: itsamelman
Maybe it'll make me forget that Adam Sandler movies suck.

Well, that brings up the Mother of All Ironies: Being a victim of this new memory erasing technology and watching "50 First Dates" over and over and over again.

37 posted on 02/12/2007 10:10:24 AM PST by savedbygrace (SECURE THE BORDERS FIRST (I'M YELLING ON PURPOSE))
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To: Terpfen
Question:

Whats an Engraged FReeper?

Is it contagious? Can you get it by using an unprotected browser?

38 posted on 02/12/2007 10:16:36 AM PST by AFreeBird (This space for rent. Inquire within)
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To: Calvin Locke

39 posted on 02/12/2007 10:24:44 AM PST by Alas Babylon!
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To: savedbygrace

40 posted on 02/12/2007 10:26:48 AM PST by SlowBoat407 (A living insult to islam since 1959)
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