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Ford Five Hundred to be renamed Taurus
LeftLane News ^ | 6 Feb 2007 | Unknown

Posted on 02/06/2007 7:34:06 AM PST by Spktyr

Ford will announce on Wednesday plans to rename its Five Hundred mid-size sedan "Taurus," according to a report by Dow Jones Newswires. The name change will be announced at the Chicago auto show.

A month ago, a report in BusinessWeek suggested Ford could revive the Taurus name, but it seemed unlikely at the time.

CEO Alan Mulally was quoted as saying Ford should have never dropped the nameplate in the first place. "I havent had time to do the deep dive on why we stopped investing in Taurus, but I'd like to," said Ford CEO Alan Mulally. "The Ford Five Hundred should have been the new Taurus."

In the same report, Ford's new marketing chief Barry Engle expressed a similar sentiment. Asked why Ford doesn't rename the Fusion or the Five Hundred "Taurus," Engle said, "stranger things have happened […] I don't know why we invest hundreds of millions of dollars in a name over 20 years and then walk away from it."

Ford revealed the redesigned 2008 Five Hundred at the Detroit auto show in January. Ford gave the sedan new headlights, taillights, and its three-bar signature grille.


TOPICS: Business/Economy; News/Current Events
KEYWORDS: asleepatthewheel; automobiles; brainlessfools; dipsticks; fomoco; ford; idiots; junk; morons; motoring; notagain; taurus
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To: em2vn

Sorry, no. There are documented cases of UAW workers sabotaging cars. There's an ongoing case of it in Shreveport, where they made the S-trucks and make the Colorado/Canyon twins now - beer cans ending up in door panels, or welded inside cab spaces.

Back in the days of AMC, it was even worse. I have a Jeep Grand Wagoneer that has the wiring harness tied in a knot, making it impossible to remove it for servicing without cutting it. This *had* to have been done on the line in 1986. A number of other people have commented on similar occurrences.

If you don't think they've been happening, you haven't been paying attention.


101 posted on 02/06/2007 8:53:39 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr
please.......I mean really! this is it......
102 posted on 02/06/2007 8:54:33 AM PST by Vaquero ("An armed society is a polite society" Robert A. Heinlein)
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To: Vaquero

None of those are under $30K, and I really doubt that that's what's in your garage, since one of them isn't even in production yet!

What I posted aren't random photos. They're my actual cars.


103 posted on 02/06/2007 8:57:27 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: eraser2005

Well whaddya know? It seems like we were just talking about this a couple of days ago.


104 posted on 02/06/2007 9:03:18 AM PST by PGalt
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To: Spktyr

"They should have called it the Galaxie"

Ford allowed their claim to trademark on both "Galaxie" and "500" to lapse in the US. That's why they're spelling out "Five Hundred." There is a Galaxie model in other markets outside the US.


105 posted on 02/06/2007 9:03:28 AM PST by RegulatorCountry
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To: Spktyr; nctexan
I met a fellah at the Lexus dealership just this morning who worked for Ford. We were both dropping off our cars for routine maintenance. He was telling me what total POS's the recent Fords are. Even the low-end Jags were crap. And he was an employee. Nice enough guy. Can't imagine with his feelings why he worked for Ford, must be a good paying job or decent benefits or something...
106 posted on 02/06/2007 9:10:14 AM PST by Caipirabob (Communists... Socialists... Democrats...Traitors... Who can tell the difference?)
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To: fishtank
I bought a new 1989 Ford Taurus SHO and have never regretted it. Back then it was the leading edge in four door sedans. Handling was very good, acceleration excellent and with the four wheel discs (Stolen from the Lincoln) braking was excellent as well. The 24 valve 3.0 ltr Yamaha put out 200 ft labs of torque and 220 horsepower, a magnificent motor.
The only thing I wasn't wild about was the notchie shift from 1-2, not a great gearbox. (Mazda made)

I also have a 1965 Ford Custom (Think plain Jane Galaxie) this is a joy as well but for different reasons (A 390 Ci police interceptor helps)

107 posted on 02/06/2007 9:14:27 AM PST by #1CTYankee (That's right, I have no proof. So what of it??)
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To: Spktyr
This is Ford management response to a 12 Billion Dollar (with a B) loss?

OMG

108 posted on 02/06/2007 9:20:37 AM PST by Lloyd227 (and may God bless Oriana Fallaci)
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To: Spktyr
This is Ford management response to a 12 Billion Dollar (with a B) loss?

OMG

109 posted on 02/06/2007 9:20:42 AM PST by Lloyd227 (and may God bless Oriana Fallaci)
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To: Spktyr

I believe you might be confusing CR with Consumers Digest on the "Best Buy" thing - that is a status Consumers Digest gives out....


110 posted on 02/06/2007 9:22:34 AM PST by eraser2005
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To: NonValueAdded

NVA--that was my first thought--so I checked the thread to see if anyone else thought that way.

Of course, there was!


111 posted on 02/06/2007 9:24:25 AM PST by exit82 (Condi Rice has already sacrificed more in the War on Terror than Barbara Boxer ever will.)
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To: headstamp

Probably complained about the water pump because you had to dig through to the timing belt to get the pump out. Most Fords are driven by the serpentine belt, so the serp belt is the only part which needs to be removed to get to the pump.

BTW, almost all Toyotas have water pumps driven the same way as the Contour. That's why you ALWAYS should replace the pump whenever you change the belt. Its ten times as difficult as replacing one driven by the serpentine belt.

And before people go on about Toyota pumps being more reliable, I should note I've had several go bad over the years...


112 posted on 02/06/2007 9:27:20 AM PST by eraser2005
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To: eraser2005

Out of curiosity, what coolant were you using in the Toyotas?


113 posted on 02/06/2007 9:27:58 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: pnh102

I want a horn HERE, HERE, HERE and HERE! You can never find a horn when you're angry!


114 posted on 02/06/2007 9:34:04 AM PST by HamiltonJay
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To: nctexan

That is a sweet looking ride... very agressive styling. Hard to believe thats the same basic car as the Taurus.


115 posted on 02/06/2007 9:36:10 AM PST by HamiltonJay
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To: exit82

GMTA :)


116 posted on 02/06/2007 9:37:28 AM PST by NonValueAdded (Pelosi, the call was for Comity, not Comedy. But thanks for the laughs. StarKisses, NVA.)
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To: Spktyr
I heard that originally they was to call it the Climax but now have compromised on CliTaurus.
117 posted on 02/06/2007 9:39:21 AM PST by fish hawk (Silence is often misinterpreted but never misquoted.)
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To: Spktyr

Link to the registration statistics, please?

FYI, the average car lasts about 14 years. So if you produce for 21 years, and hit your peak sales over 10 years ago, and have declined dramatically since, even an average car would have a low % still on the road.

The Corolla, on the other hand, has had continually climbing sales, so the average Corolla produced would have a significantly younger age than the average Taurus...


118 posted on 02/06/2007 9:42:35 AM PST by eraser2005
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To: AppyPappy

Well the 500 is a decent car, just incredibly bland styling.... I haven't seen the redesign, so hopefully they did something about that.

I do like the look of the fusion, that's a nice looking car.

I do think getting rid of the Taurus nameplate was stupid, Taurus does not have a bad reputation.. maybe not awe inspiring, but not bad.. and to flush away 20+ years of promtion and name branding was insane.

I like the 500 on paper, just its styling was yawn... hopefully the redesign will be more catchy.


119 posted on 02/06/2007 9:45:26 AM PST by HamiltonJay
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To: Spktyr

Straight from the Toyota dealer... I'm not that dumb... :P

Completely fair question, though.

(for the unitiated, Toyota uses its own specs of coolant, so don't go putting Prestone in and expect things to last


120 posted on 02/06/2007 9:47:20 AM PST by eraser2005
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