Posted on 01/18/2007 5:58:25 AM PST by Risha
Brady thrills, Manning shills: Colts star cashes in, but Pats QB/QT scores when it counts
By Jesse Noyes
Boston Herald Business Reporter
Thursday, January 18, 2007 - Updated: 06:22 AM EST
Tom Brady has three Super Bowl rings. Peyton Manning has none.
So why is it nearly impossible to watch 10 minutes of a televised NFL game - or television for that matter - without seeing Manning’s mug (with or without a fake mustache)? The All-Pro quarterback of the Indianapolis Colts is featured in ads for Sprint, DirecTV, MasterCard, Gatorade, ESPN and other major brands.
Meanwhile, two-time Super Bowl MVP Tom Brady [stats], who dates actresses and supermodels, makes the occasional commercial appearance but sits mostly on the advertising sidelines.
Sports marketing and media executives rank Manning as the most marketable player in the NFL, according to Sports Business Daily. And he doesn’t miss a lot of opportunities to cash in. Many fans outside of Indianapolis gripe that the quarterback is overexposed.
Brady scores right behind Manning in the marketability survey. But the Patriots [team stats] quarterback takes a different approach, which experts say reflects his personality along with that of his team.
“Brady is without question as marketable as Peyton, if not more,” said Peter Stern, president of Strategic, a New York sports and entertainment marketing agency. “He has the rings and he’s played on the stage on the biggest day of the year.”
But Brady likely turns down numerous endorsement deals in part because he doesn’t want to stray far from the Pats’ team ethic, sports marketing experts say. When Brady appeared in ads for Visa and Sirius Satellite Radio, he was joined by his offensive line and wide receivers.
When he does fly solo it’s seldom in uniform, and more often in model poses that end up in style magazines, like his print ad for upscale watch maker Movado.
Brady is very protective of his image. He’s sued Yahoo! [YHOO] and General Motors over what he claimed was unauthorized use of his likeness in ads.
Brady may also decline a number of endorsement opportunities to keep from diluting his image. By maintaining a certain aloofness, celebrities can often demand a bigger price tag when they do lend their image to an advertiser.
Unlike Brady, Manning arrived in the NFL with a big name already in place. His father, Archie, was a famous quarterback, and Peyton was a first overall draft pick out of college. “He had name recognition from birth,” said Marc Ganis, president of Chicago-based consultancy Sportscorp Ltd. “He’s always had more name recognition . . . and advertisers always liked that.”
Manning also is funny and a good actor by football player standards.
In his commercials for MasterCard the quarterback shows a good sense of comedic timing. Manning appeared in a TV ad for Sprint where he sports a fake mustache and talks up his own performance on the field.
Manning’s appeal is more “humble-folksy,” Stern said, while Brady’s is more centered around his movie-star good looks.
Two more: Bump Rule.
Laughable.
Manning is the biggest crybaby I have ever seen play.
"the city's millionaire sports figures, including team leaders Tom Brady of the Patriots and Joe Thornton of the Bruins, collectively have returned little of their riches to community charities, according to a Globe review of tax records as well as interviews with players, team executives, and officials at nearly 25 of the city's leading nonprofit institutions."
Meanwhile Manning started a foundation that gives millions.
Manning rules!
Based on????????
Where's that "You're a homo." graphic when you really need it?
As a colts fan and season ticket holder I can only say that Manning and Brady are great QB's and we are lucky to be able to watch them in their prime. We are even more lucky that they are on teams which have turned out to be the biggest rivals in the NFL. I respect the Pats and love the Colts and know I will see some super football this weekend.
Manning brings nothing but shame,sadness and tears.
Hush yo' mouth! Manning is my man........LOL!
Are you late for study hall?
Funny. The tuck rule had never been used before that game.
It was found in the rule book, true. But it was in pencil. In Belichick's handwriting. With a little New England clam chowder stain. At least, I hope it's chowder.
YEAH~~~~~~~~~~~
Good thing those refs knew the rules.
"...large percentage of their players..." I don't think so. You just see every case or suspected case but they are pretty rare.
Actually the percentage of their players that are running afoul of the law is tiny. This year was an unusually large crop with close to a dozen, meanwhile the NFL's starting roster at the beginning of the year (we won't count players that came in to replace the injured) was 1696 (32 teams times a 53 man roster). A dozen out of nearly 1700 is negligible, but the press loves bad news so that dozen gets tons of copy and air time.
He can cry as much as he wants as long as they win!
Lol. Good one.
What are you trying to say? Didn't you know that chicks really dig men who wear their suit jacket with the collar up and their hands in the pockets?
Manning is not cry baby! He is my hero! I followed him 4 years with the University of Tn. and I never miss a Colts game. He is such a good guy in real life and the commentaters are always comparing him to the greatest ever!!!
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