Posted on 12/19/2006 11:36:49 AM PST by Dont Mention the War
CBS EVENING NEWS RATINGS BRIEF
ATTN: LISTING EDITORS
December 19, 2006
"CBS EVENING NEWS WITH KATIE COURIC" RATINGS BRIEF, WEEK OF DEC. 11-15, 2006
FOR THE WEEK (12/11/06-12/15/06)
--CBS is the only network that is up in A25-54 and A18-49 from the previous week. Both NBC and ABC are down.
A25-54 A18-49
CBS 1.9 from 1.8, +6% 1.4 from 1.3, +8% NBC 2.2 from 2.4, -8% 1.6 from 1.8, -11% ABC 2.2 from 2.4, -8% 1.5 from 1.7, -12%
FOR THE SEASON (through 13 weeks: 9/18/06-12/15/06 vs. 9/19/05-12/09/05)
Important note: CBS’ season-to-date numbers do not include the first two weeks of the new broadcast, which were atypically large. The CBS EVENING NEWS WITH KATIE COURIC debuted on Sept. 5.
--CBS is the only network that is up in total viewers, A25-54 and A18-49. NBC and ABC are down in all of those measurements.
Total Viewers A25-54 A18-49
CBS +1%, 7.544m from 7.459m +5% +7% NBC -8%, 9.009m from 9.803m -12% -15% ABC -2%, 8.453m from 8.659m -8% -11%
--CBS is up +5% in women 25-54 and up +6% in women 18-49, while NBC and ABC have both posted declines. CBS has significantly cut the gap with NBC in both women’s demos: last year, CBS was -0.9 of a rating point behind NBC in W25-54 and is now just -0.3 behind. CBS was -0.7 of a rating point behind NBC in W18-49 and is now just -0.1 behind.
Key
CBS = CBS EVENING NEWS WITH KATIE COURIC NBC = "NBC Nightly News With Brian Williams" ABC = "ABC World News With Charles Gibson"
HH = households A25-54 = adults 25-54 A18-49 = adults 18-49
* * *
Press Contacts: Sandy Genelius 212.975.7525 or smg@cbsnews.com Janell George 212.975.5959 or georgej@cbsnews.com
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ker-ping!
They are out of business.
So the Titanic is still sinking, but it has slowed down for a month....
When you hit the bottom your only direction is UP!..........
Sounds like the Olbermann spin machine has taken its show on the road to CBS..
1.9 from 1.8 is more easily attributable to statistical clutter.
When they're writing stories about a tenth of a point, it's kinda sad.
Mark these desperate last utterances well.
Even in the face of indisputable evidence to the contrary, certain members intend to go down with the ship.
Bon voyage, Kiddies!
Dead cheerleader bounce
The other two are still taking on a lot of water. CBS will resume losing viewers shortly.
Reminds me of the Ron Zook press conferences after a Gator loss, "We're getting better and better...."
Yeehaw!! We're catching up with the other stations that Americans won't watch!
For a little perspective:
In 2001, The CBS Evening News was pulling in on average about 10 Million viewers per telecast which translated at the toime to around a 7 rating. By 2003, the numbers were 8 Million viewers and just below a 6 rating on average.
Crowing about any recent "gains" is like being happy that the boat is not sinking as fast as it was a month ago.
I'm still shocked Moonves and others are still there, wasting corporate funds on such a bonehead move.
But, he must have found Cap'n Dan's files on the certain senior executives and board members. Does any former
FBI agent from the Clinton era work for Les "capped teeth" Moonves?
"Gaining"? How about, "We're losing more slowly"?
That's right, See-BS, just keep telling yourselves that....
"We are not the worst; we are not the worst; we are not the worst; we are not the worst; we are not the worst....."
The increasingly unpopular mainstream media has to look for every entrail of encouraging news to boost their sagging spirits and bodyparts.
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