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Stores here not meeting need for minority dolls
Capital Times ^ | Dec. 13, 2006 | Judie Kleinmaier

Posted on 12/14/2006 3:41:42 PM PST by SJackson

A note arrived recently from Lori Bell-Santek, who is frustrated because she has been unable to find African-American Baby Alive dolls for her two biracial granddaughters.

She made the rounds at Target, Wal-Mart and a few other stores and all she could find were white versions of Baby Alive.

"In Wal-Mart," she wrote, "I took a moment to look up and down the aisles. It was the day after Thanksgiving, and the store was filled with shoppers. In the doll aisle were several little girls of color, and they were all looking at the same 'white, blond, blue-eyed' dolls. I walked through the store and saw so many people of color. But in the toy section everything is about being white."

Since she knows that Hasbro makes an African-American and a Hispanic Baby Alive, she checked the stores' Web sites. They were out of stock well before Christmas.

My own experience backs up her story. I also needed to purchase some African-American dolls. Bargain hunter that I am, I started checking newspaper ads by early November for the dolls and other toys. Toys "R" Us had a sale in mid-November, and I purchased three African-American dolls.

I continued looking because one of the dolls was not the requested version, so I checked most of the west side stores that sell dolls. I never did find the requested doll. In fact, I can't recall that I saw any other African-American dolls.

After Bell-Santek's note arrived, I stopped at Toys "R" Us again (wooden puzzles were buy two, get one free) and I noticed that all of the African-American dolls in one big display were gone.

So some girls in our area will not be getting the doll they really wanted for Christmas. And that's too bad. As Bell-Santek wrote, "I realize that my granddaughters are white as well as black, but when they look in a mirror, there is not a white, blond, blue-eyed reflection. My granddaughters, the oldest only 3, have every right to own a doll that looks like them.

"I can assure you that every white mother/grandmother I know would be so angry if they went into store after store and could not find a white doll, a white action figure, a book with white characters, a world that didn't acknowledge the culture and heritage that is familiar to them."

Besides, some of the earliest research on racial identification showed the importance of dolls in children's self-image.

No doubt most minority parents will buy white dolls if that is all they can find a white doll is better than none for a child counting on a doll for Christmas.

But there's a market waiting to be served, and the demographic data indicate that market is growing here.

While I agree with most of Bell-Santek's comments, I don't share her pessimism. "It breaks my heart that one day," she wrote, "my granddaughters will realize that the world fails to see how wonderful they are. ... I wanted somebody to care enough to make a change. And I am sad, because I know that isn't going to happen."

As she herself notes, Pleasant Co. is already making American Girl dolls of color, but these are high-cost dolls. Other companies are making more affordable dolls of color they just aren't being stocked here in the quantities needed.

But stores and companies these days use bar codes to keep accurate records of what sells and what sells out early. If there's money to be made, they will eventually respond.

It may take several years, but I think the day will come when there will be plenty of minority dolls available. I just hope that day comes before Bell-Santek's granddaughters have outgrown dolls.

Judie Kleinmaier is the opinion editor for The Capital Times. E-mail: jkleinmaier@madison.com Published: December 13, 2006


TOPICS: Culture/Society; Editorial
KEYWORDS: consumerdemand; dolls
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To: goldstategop
C'mon Barbie, Let's go party
61 posted on 12/14/2006 4:30:46 PM PST by Tribune7 (Conservatives hold bad behavior against their leaders. Dims don't.)
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To: Spok
I just hope we're not going to see litigation over quotas of ethnicity specific toys.

I can assure you that is probably Judie Kleinmaier's first instinct.

She will see it as something that MUST be fixed by government when, in fact, the market will fix it on its own -- far more quickly and far more satisfactorily.

But that isn't the way a liberal thinks.

62 posted on 12/14/2006 4:35:24 PM PST by okie01 (The Mainstream Media: IGNORANCE ON PARADE)
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To: SJackson

Well, I imagine that if she looked for black baby dolls in a nation of three-named females then she might be happier. I would be.

Either we are equal or we are not. Good people ought to be armed where they will, with wits and guns. Merry Christmas


63 posted on 12/14/2006 4:38:01 PM PST by dhuffman@awod.com (The conspiracy of ignorance masquerades as common sense.)
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To: JillValentine
That's music to a mama's ears, although I admit to being a total Barbie addict when i was a wee one.

Granted, Barbie was a lot more wholesome 30 years ago (and Barbie was quickly forgotten once the Star Wars action figures came out, Leah had a gun and Han Solo was so manly!)

64 posted on 12/14/2006 4:40:13 PM PST by RepoGirl ("Tom, I'm getting dead from you, but I'm not getting Un-dead..." -- Frasier Crane)
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To: lowbridge
So? Manufacture your own and corner the market.

Opportunity is missed by most people because it is dressed in overalls and looks like work. Thomas A. Edison.

65 posted on 12/14/2006 4:42:16 PM PST by gitmo (From now on, ending a sentence with a preposition is something up with which I will not put.)
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To: Little Pig
" but I still wish we could find a wider selection. It's not like it's hard to make them; there are only so many general combinations, so all you'd need are blue, brown, green eyes (maybe hazel too), black, brown, red, blonde hair, and black, brown, bronze, white skin. Pretty much any ethnic mix can be generated with these combinations. The only real limit is facial characteristics, which are harder to do (epicanthic fold, nose bridge shape, cheekbones)."

Have you ever manufactured anything??

All the variations you want call for a line changeover and the molding machine would require 4 complete clean-outs.

Would you be filing lawsuits because the black dolls would cost 5x more money because the manufacturing cost were far more for the short run?

Start your own company with your equal rights affirmative action plan, let us know how you make out.
66 posted on 12/14/2006 4:43:08 PM PST by Beagle8U
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To: Harmless Teddy Bear

That is one ugly doll...I don't think I'd want it in any color!


67 posted on 12/14/2006 4:47:19 PM PST by SAMS ("I may look harmless, but I raised a U.S. MARINE!" Army Wife & Marine Mom)
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To: Freedom_Isn't_Free

"any help making the link active"
Gotta put http:// in front of the www.
It then becomes:
http://www.mytwinn.com


68 posted on 12/14/2006 4:47:38 PM PST by dynachrome ("Where am I? Where am I going? Why am I in a handbasket?")
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To: SAMS

I got one when I was about four or five. It eats and wets and poops. I didn't care for it and it went to some other deserving little girl when we moved.


69 posted on 12/14/2006 4:49:40 PM PST by Harmless Teddy Bear (Those who call their fellow citizens Sheeple are just ticked they were not chosen as Shepherds)
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To: Little Pig
Lots to Love Playful Patty 10" softbody

Playful Patty

Lots to Cuddle Asian 20" softbody

Lots to cuddle

70 posted on 12/14/2006 4:50:07 PM PST by Valpal1 (Big Media is like Barney Fife with a gun.)
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To: lowbridge
Or she could just take a trip to some impoverished African nation and pick up a real live doll!
71 posted on 12/14/2006 4:55:02 PM PST by Red_Devil 232 (VietVet - USMC All Ready On The Right? All Ready On The Left? All Ready On The Firing Line!)
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To: SJackson

Get a life, maggot!

72 posted on 12/14/2006 4:56:06 PM PST by aomagrat (I've got a PPK in my pocket.)
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To: SJackson; Diana in Wisconsin
Seventy posts and no one has mentioned FERAL CHERYL?
73 posted on 12/14/2006 4:57:05 PM PST by WIladyconservative
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To: All
Ever notice that when you see different colored dolls that most times they look exactly the same except for plastic color?

There is a reason for that too.

To make this liberal twits "Just like Me" dolls would require at least 4 different molds, and you are looking at $350,000 to $500,000 for each one.
74 posted on 12/14/2006 5:16:59 PM PST by Beagle8U
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To: Little Pig
I'm far from a multiculti, but this at least should be addressed. Toddlers aren't into the politics of skin, they just want a doll that looks like they do.

My children all had dolls that had their same characteristics - hair style and color, sex and eye color. My youngest 5 grandchildren will have the same this Christmas. It is done by MAKING dolls for them.

75 posted on 12/14/2006 5:17:47 PM PST by Abby4116
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To: JillValentine

"I was interested in dolls as a little girl, but I was interested in using them for commando raids instead of girly tea parties."

I would just like to say: "I like you just the way you are" (yah, I saw your home page). Women like you lead me to believe that America -- and American values -- may yet survive.


76 posted on 12/14/2006 5:23:12 PM PST by siznartuf (If I Hear "Jobs Americans Won't Do" One More ^%&^%^%# Time)
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To: WIladyconservative
Running barefoot through the rain forest is a good way to get lockjaw. So does she have her two lower front teeth knocked out to keep her from starving to death when that happens?

(Yes I know you can just get a shot but a nature child wouldn't want anything thing to do with advanced medicine.)

77 posted on 12/14/2006 5:38:45 PM PST by Harmless Teddy Bear (Those who call their fellow citizens Sheeple are just ticked they were not chosen as Shepherds)
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To: Beagle8U

Berenguer has been making different doll faces for years. Great dolls, general list price is $29.99 for the 20" dolls and $12.99 for the 10" dolls.

Mostly this whiner is to lazy to educate and inform herself about the product she is shopping for.


78 posted on 12/14/2006 5:40:44 PM PST by Valpal1 (Big Media is like Barney Fife with a gun.)
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To: SJackson
http://cgi.ebay.com/ANNETTE-HIMSTEDT-ORIGINAL-AYOKA-FROM-GERMANY_W0QQitemZ280060619566QQihZ018QQcategoryZ15981QQrdZ1QQcmdZViewItem

eBay has 'em...and that's a cutie.

79 posted on 12/14/2006 5:41:44 PM PST by bannie
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To: SJackson
I pitched a Heineken-guy looter action figure with Mattel, but no dice.
80 posted on 12/14/2006 5:44:05 PM PST by Shqipo (2007 is Bush Country!)
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