Gap, Old Navy censor 'Christmas,' replace it with 'Holiday'

American Family Association ^ | 12.05.06

[Coleus]

Gap, which owns Old Navy, Banana Republic, Forth & Towne and Piperlime, has become the latest politically correct retailer, intentionally censoring the use of "Christmas" in their in-store, online and printed advertising.

Instead of referring to the season as Christmas, Gap instead uses the word "holiday." As hard as we tried, AFA could not find a single instance in which Gap-owned stores use the term "Christmas." Not a single time!

When one Old Navy store manager was asked by AFA if the word Christmas was in his store, he answered, "We have a lot of Christmas gifts in our stores, but the word Christmas is not used here. Everything is 'holiday.'"

Gap wants you to do your Christmas shopping with them, but they don't want to mention the Reason for the season. Gap doesn't want to offend non-Christians by using Christmas. The fact that their censoring the use of Christmas might offend Christians seems to be of no importance.

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Don Fisher, Chairman
Gap, Inc.
Two Folsom Street
San Francisco, CA  94105
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E-Mail: Don Fisher, Gap, Inc.

[BeHoldAPaleHorse]

Maybe because those same Christians aren't just "avoiding" the stores, but are instead backhandedly incorporating retail sales into Christian theology while pushing people around and telling them what they can and cannot say?

It must be "Purpose-Driven Sales" or somesuch.

[atlaw]

Feel better? :')

Not yet. But a little egg nog, a fire burning briskly, and Bing in the background, and I'll be fine.

[CindyDawg]

Oh man. I though I was on a different thread for a second there. From Merry Christmas to calling people queer freaks...shaking my head. I have to go to work.

[Arm_Bears]

Spot on!

[graf008]

Truthfully, I have no problem with this. My favorite Christmas song is "Happy Holidays" sung by Andy Williams.

They still have Christmas themes in their commercials....

[sergeantdave]

Does Gap carry color-coordinated pliers, electrical tape and vise for Kwanzaa?

[Pablo64]

I think that I might have been in an Old Navy store once in my life when we were on vacation someplace. I know I didn't buy anything. I've never thought that any of their merchandise was anything special (at least from what I see on their commercials) and I always figured people were just buying from them because they were an "in" brand.

Can't say this move of theirs would entice me to part with any money at one of their stores.

[BeHoldAPaleHorse]

Oh man. I though I was on a different thread for a second there. From Merry Christmas to calling people queer freaks...

Your methodology is identical to the "Queer Nation" freaks. Sorry if holding a mirror up to you makes you uncomfortable.

[graf008]

You're right. Economics doesn't drive any decision of retailers ....

[Coleus]

I think that I might have been in an Old Navy store once in my life >>>

me too. I've noticed the brand is big with the minority population (like Hilfiger used to be) and others who need to purchase a name to look as though they are with the "in crowd". Some people are insecure.

[Coleus]

A hope filled Advent to you all! >>>

thank you, same to you.

Oh, come, oh, come, Emmanuel,
And ransom captive Israel,
That mourns in lonely exile here
Until the Son of God appear.
Rejoice! Rejoice! Emmanuel
Shall come to you, O Israel!

[ElkGroveDan]

It took a while to convince SirKit that Gift Cards were a fine gift for me. I don't mind shopping; he hates it, except for eBay, which he can spend hours perusing. But the difference there, is he can do it sitting in his Relax the Back chair with a hot cup of coffee or a cold brew! ;o)

Yes indeed. I am a lot like SirKit. I find the neatest stuff on eBay (the kind of things that make my wife scratch her head).

[Tao Yin]

Thanks to Glenn Beck, I actually like the term "Happy Holidays". I don't get upset if a company doesn't want to use the word Christmas. But I do get upset if they call it a "Holiday Tree". That's just silly.

[Cobra64]

I don't know anyone who would even go in those stores. All my outdoor work clothes come from LL Bean, business work clothes from a men's clothier.

[BfloGuy]

While I'm more than happy to wish you all a Merry Christmas, let's not forget that "Happy Holidays" predates political correctness.

The happy "holidays" in question are Thanksgiving, Christmas and New Years. Now, don't misunderstand me. The ACLU crusade against mangers on public land and the insistence that schoolchildren must not mention Christmas are insupportable.

But sometimes, "Happy Holidays" has a pure and innocent meaning.

[Hildy]

Geez...IF YOU DON'T LIKE IT, DON'T SHOP THERE...you guys are as bad as the people who don't like Walmart. They're in business to make money...if they don't want to insult their customer base, why on Earth do you care? Not saying Merry Christmas effects you life how? It's the same thing as the atheists who don't want to see the Cross...WHO CARES? how does looking at a cross on public land effect your life?

[Coleus]

I guess you are not an American. Christmas is a Federal Holiday. Enjoy the day off. It's call Christmas and not "holiday" "holidays" etc. Just like we call it memorial day, labor day, presidents' day, and martin luther king day, it's called Christmas.

[Hildy]

IT'S A PRIVATE STORE. THEY CAN DO ANYTHING THEY WANT AND YOU CAN CHOOSE TO SHOP THERE OR NOT.

[VeniVidiVici]

I really don't care if they say "Christmas" or not. Although I am offended by their expectation that I should spend money in their establishment just because it's the month of December.

[Coleus]

The Secular Progressives are at work here.