[Pablo64]

I think that I might have been in an Old Navy store once in my life when we were on vacation someplace. I know I didn't buy anything. I've never thought that any of their merchandise was anything special (at least from what I see on their commercials) and I always figured people were just buying from them because they were an "in" brand.

Can't say this move of theirs would entice me to part with any money at one of their stores.

[Coleus]

I think that I might have been in an Old Navy store once in my life >>>

me too. I've noticed the brand is big with the minority population (like Hilfiger used to be) and others who need to purchase a name to look as though they are with the "in crowd". Some people are insecure.