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Time magazine ushers in the Stengel Era (Deck Chair Re-arrangement Alert/DeathWatchâ„¢ SE)
Market Watch ^ | Oct 16, 2006 | Jon Friedman

Posted on 10/16/2006 7:54:12 AM PDT by Milhous

Commentary: A new editor, new publication day, new attitude

NEW YORK (MarketWatch) -- Welcome to the Richard Stengel Era at Time magazine.

Stengel was hired in May to be the 16th managing editor in Time's 83-year history at an especially challenging period. It's fair to say Time has never had to deal as stressfully with the dreaded "R" word: relevance.

Noting Time's stagnant circulation figure of 4 million, cynics question whether a weekly news magazine is still necessary. Internet news sites and blogs can supply immediacy and context. And crucially, 24-hour cable news channels provide vivid pictures.

Could a magazine match these media last week when television viewers were transfixed by the spectacle of a burning skyscraper in Manhattan, after a small plane carrying New York Yankee picture Cory Lidle crashed into it? The answer seems rather predictable.

Not surprisingly, Stengel begged to differ with the gloom-and-doom scenario during our two-hour lunch on Oct. 6 in one of Time's executive dining rooms.

...

"The main thing will be the extent to which I expect that Time will have made even more of a transition to a multiplatform brand, the success of Time.com, staying in the forefront in the national conversation and, of course, the usual measures of publishing success."

In other words, all Stengel will have to do is keep running -- or dancing -- at full speed.

(Excerpt) Read more at marketwatch.com ...


TOPICS: Business/Economy; News/Current Events
KEYWORDS: dbm; twx
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Time's new editor, a former Democrat staffer, "desperate to create some excitement among readers [eg MSM tools] and advertisers ... success will hinge on ... memorable covers ... sticking it to the G.O.P."



"We will be hard on Democrats," [New editor Stengel] vowed.


1 posted on 10/16/2006 7:54:12 AM PDT by Milhous
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To: abb; PajamaTruthMafia; knews_hound; Grampa Dave; martin_fierro; Liz; norwaypinesavage; Mo1; onyx; ..

ping


2 posted on 10/16/2006 7:54:55 AM PDT by Milhous (Twixt truth and madness lies but a sliver of a stream.)
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To: Milhous

Time magazine is so left wing - they have too much competition from all the other news outlets. Maybe they to take a lesson from FOX...


3 posted on 10/16/2006 7:56:59 AM PDT by 2banana (My common ground with terrorists - they want to die for islam and we want to kill them)
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To: Milhous

Not even fit for the bottom of a bird cage!


4 posted on 10/16/2006 7:57:22 AM PDT by onyx (We have two political parties: the American Party and the Anti-American Party.)
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To: 2banana

I quit TIME the day they ran their cover story on suicides, blaming the RKBA. This was about 20 years ago...


5 posted on 10/16/2006 8:00:33 AM PDT by Eric in the Ozarks (BTUs are my Beat.)
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To: Milhous

All right everyone, line up alphabetically according to your height. Casey Stengel

6 posted on 10/16/2006 8:01:00 AM PDT by Vaquero ("An armed society is a polite society" Robert A. Heinlein)
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To: Milhous

Circulation stagnant at 4 million?What do they expect?I believe they've alienated a lot of former readers-like myself.That should be a "no brainer".


7 posted on 10/16/2006 8:02:09 AM PDT by Thombo2
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To: Vaquero

LOL - exactly what I was thinking! :-)


8 posted on 10/16/2006 8:05:39 AM PDT by NotJustAnotherPrettyFace
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To: Milhous

What is the circulation numbers of Time?

Does anyone besides elite liberals buy this weekly package of liberal lies, bs, spins and wet dreams posing as news?

In the past 5-10 years, I have yet to find a Doctor or Dentist, who pays for Time or Newsweak in their magazine rack. The lady who owns the hair saloon where I go, told me that she hasn't paid for Time or Newsweak since 1992, when she cancelled her subscriptions.


9 posted on 10/16/2006 8:20:19 AM PDT by Grampa Dave (There's a dwindling market for Marxist Homosexual Lunatic wet dreams posing as journalism)
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To: Thombo2

ditto former reader myself. i wonder how much of its circulation is in the nations libraries where it just lies around and is not read by anyone except an occasional bum trying to make a justification for staying warm.


10 posted on 10/16/2006 8:23:35 AM PDT by bilhosty (to hell with ABCNNBCBS)
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To: Milhous

where is raoul's first rule of journalism?


11 posted on 10/16/2006 8:26:54 AM PDT by joe fonebone (Israel, taking out the world's trash since 1948.)
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To: onyx
Stengel

Casey .................. looking at the early Mets: "Doesn't anybody here know how to play this game?

****

Loved that guy.

12 posted on 10/16/2006 8:35:40 AM PDT by beyond the sea ( Either hold your nose on Election Day ......... or grab your ankles for the next few years)
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To: NotJustAnotherPrettyFace

This is how TIME gets readers back. Have a magazine that has two front pages.

On the front page put, "From the Left" On the back page put, "From the Right" and work articles back into the middle.


13 posted on 10/16/2006 8:37:44 AM PDT by EQAndyBuzz (Murtha is even cutting and running from a debate.)
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To: Grampa Dave
I got a free subscription to Newsweak in 1992. They promptly sent me an issue emblazoned with a painting of Bill Clinton being sworn in as president. It was April. The elections were seven months away, but they could dream.

I canceled it..fast.
14 posted on 10/16/2006 8:38:38 AM PDT by Luke21
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To: beyond the sea

Exactly the man and the quote I thought of when I saw the headline.


15 posted on 10/16/2006 8:40:25 AM PDT by RichInOC (Dick Stengel...before he dicks you.)
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To: Luke21

That is a terrific insight to these bastards.

I stopped my subscriptions to both NewsWeak and Slime due to their attacks on Ronald Reagan. I have never missed not getting their bs, and I have saved a lot of money over the decades.

Thanks for sharing this rotten moment in history.


16 posted on 10/16/2006 8:42:26 AM PDT by Grampa Dave (There's a dwindling market for Marxist Homosexual Lunatic wet dreams posing as journalism)
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To: Milhous
Obama really reminds me of literally 100s of lawyers I used to work with who had impressive credentials, would sit in on meetings and nod knowingly, yet clearly would get very nervous and freeze up if asked a question or was put on the spot. Empty suits. Lightweights.

Nice resumes, though.
17 posted on 10/16/2006 8:42:57 AM PDT by HitmanLV ("If at first you don't succeed, keep on sucking until you do succeed." - Jerry 'Curly' Howard)
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To: Grampa Dave
Does anyone besides elite liberals buy this weekly package of liberal lies, bs, spins and wet dreams posing as news?

Time began its decline into irrelevance long before embracing a liberal bias & the advent of new media when it abandoned detailed news analyses in favor of a dumbed down USA Today approach.

Not coincidentally, that's when The Economist began its rise in circulation. While there's still a market for printed news analysis, pubs like The Economist & Atantic Monthly have the high-end locked up. (And of course must be read with a liberal filter - but that's generally the plight of conservatives where the best writers besides Steyn are all libs.) The reading level of Time magazine today is about the same as Boy's Life.

18 posted on 10/16/2006 8:54:20 AM PDT by Chuck Dent
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To: joe fonebone
where is raoul's first rule of journalism?

Raoul's First Law of Journalism
BIAS = LAYOFFS

19 posted on 10/16/2006 9:00:06 AM PDT by Milhous (Twixt truth and madness lies but a sliver of a stream.)
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To: bilhosty

Good point.I'll bet a good share of their "readership" is composed of freebees.Previous post mentioned doctors offices.My doctor and dentist offices both have copies of Time,Newsweek,People,and of course CNN on the idiot box.


20 posted on 10/16/2006 9:35:07 AM PDT by Thombo2
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