Posted on 10/16/2006 7:54:12 AM PDT by Milhous
Commentary: A new editor, new publication day, new attitude
NEW YORK (MarketWatch) -- Welcome to the Richard Stengel Era at Time magazine.
Stengel was hired in May to be the 16th managing editor in Time's 83-year history at an especially challenging period. It's fair to say Time has never had to deal as stressfully with the dreaded "R" word: relevance.
Noting Time's stagnant circulation figure of 4 million, cynics question whether a weekly news magazine is still necessary. Internet news sites and blogs can supply immediacy and context. And crucially, 24-hour cable news channels provide vivid pictures.
Could a magazine match these media last week when television viewers were transfixed by the spectacle of a burning skyscraper in Manhattan, after a small plane carrying New York Yankee picture Cory Lidle crashed into it? The answer seems rather predictable.
Not surprisingly, Stengel begged to differ with the gloom-and-doom scenario during our two-hour lunch on Oct. 6 in one of Time's executive dining rooms.
...
"The main thing will be the extent to which I expect that Time will have made even more of a transition to a multiplatform brand, the success of Time.com, staying in the forefront in the national conversation and, of course, the usual measures of publishing success."
In other words, all Stengel will have to do is keep running -- or dancing -- at full speed.
(Excerpt) Read more at marketwatch.com ...
ping
Time magazine is so left wing - they have too much competition from all the other news outlets. Maybe they to take a lesson from FOX...
Not even fit for the bottom of a bird cage!
I quit TIME the day they ran their cover story on suicides, blaming the RKBA. This was about 20 years ago...
All right everyone, line up alphabetically according to your height. Casey Stengel
Circulation stagnant at 4 million?What do they expect?I believe they've alienated a lot of former readers-like myself.That should be a "no brainer".
LOL - exactly what I was thinking! :-)
What is the circulation numbers of Time?
Does anyone besides elite liberals buy this weekly package of liberal lies, bs, spins and wet dreams posing as news?
In the past 5-10 years, I have yet to find a Doctor or Dentist, who pays for Time or Newsweak in their magazine rack. The lady who owns the hair saloon where I go, told me that she hasn't paid for Time or Newsweak since 1992, when she cancelled her subscriptions.
ditto former reader myself. i wonder how much of its circulation is in the nations libraries where it just lies around and is not read by anyone except an occasional bum trying to make a justification for staying warm.
where is raoul's first rule of journalism?
Casey .................. looking at the early Mets: "Doesn't anybody here know how to play this game?
****
Loved that guy.
This is how TIME gets readers back. Have a magazine that has two front pages.
On the front page put, "From the Left" On the back page put, "From the Right" and work articles back into the middle.
Exactly the man and the quote I thought of when I saw the headline.
That is a terrific insight to these bastards.
I stopped my subscriptions to both NewsWeak and Slime due to their attacks on Ronald Reagan. I have never missed not getting their bs, and I have saved a lot of money over the decades.
Thanks for sharing this rotten moment in history.
Time began its decline into irrelevance long before embracing a liberal bias & the advent of new media when it abandoned detailed news analyses in favor of a dumbed down USA Today approach.
Not coincidentally, that's when The Economist began its rise in circulation. While there's still a market for printed news analysis, pubs like The Economist & Atantic Monthly have the high-end locked up. (And of course must be read with a liberal filter - but that's generally the plight of conservatives where the best writers besides Steyn are all libs.) The reading level of Time magazine today is about the same as Boy's Life.
Good point.I'll bet a good share of their "readership" is composed of freebees.Previous post mentioned doctors offices.My doctor and dentist offices both have copies of Time,Newsweek,People,and of course CNN on the idiot box.
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