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The world's most expensive bottled water - US$40 a bottle
Gizmag.com ^ | 10/15/06 | "GoodThinking"

Posted on 10/14/2006 8:31:17 PM PDT by Reaganesque

Just how do you differentiate a product like bottled water? It’s an important question when you realise that Americans drink more than 25 billion litres of bottled water a year at prices greater than gasoline. Bottled water sales have risen 50% per person in less than a decade, which isn’t bad for a core product that varies little, and is at least a thousand times more expensive than tap water which is readily available as an alternative. In Europe, water is even bigger business – Western Europeans drink more than half the world’s bottled water. The winning answer to the differentiation question in 2006 was to add a magazine to the bottle, but there are thousands of brands out there and some of them are very clever. For all those people for whom only an ostentatious display of wealth will do is Bling H2O.

Available in US$40 750ml and US$24 350ml versions, the frosted, corked bottles are emblazoned with hand-applied, Swarovski crystals. Not surprisingly, the newspapers are reporting that the Goddess of conspicuous consumption Paris Hilton “has tasted the water” as has her dog Tinkerbell. (she sure gets a lot of press for a gal that don’t do much). The drink has also shown up at the Grammy's, Emmy's and MTV Video Music Awards in the hands of celebrities such as Jamie Foxx, Mariah Carey and Shaquille O'Neal.

Bling H2O is the creation of Hollywood writer-producer Kevin G. Boyd who knows the importance of image and what your choice in bottled water conveys to the public. In Hollywood it seems the bottled water one carries has become an important prop and it has become the land of the upmarket waters - bottles are becoming statements of coolness and Bling H2O was fashioned to make a defining statement.

The mission was to offer a product with an exquisite face to match exquisite taste. The product is strategically positioned to target the expanding super-luxury consumer market. Bling H2O has been featured at many recent celebrity events including the MTV Video Music Awards and television’s biggest event, The Emmys. Our favourite quote on the subject was Adjab, which said that it proved the old adage that it's really easy to get rich people to fork over cash for stupid reasons.

Initially introduced to hand-selected athletes and actors, Bling H2O is now excitedly expanding it’s availability.


TOPICS: Culture/Society; Miscellaneous
KEYWORDS: bling; bottledwater; hollywood; numbnutcelebrities
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Bling H2O was fashioned to make a defining statement.

Yeah, I'm a frickin' moron.

1 posted on 10/14/2006 8:31:18 PM PDT by Reaganesque
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To: Reaganesque

I hope we hit them up with a windfall profits tax.


2 posted on 10/14/2006 8:32:26 PM PDT by TheRedSoxWinThePennant
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To: Reaganesque

Haliburton!


3 posted on 10/14/2006 8:34:21 PM PDT by Cobra64 (Why is the War on Terror being managed by the DEFENSE Department?)
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To: Reaganesque

Cheney!


4 posted on 10/14/2006 8:34:39 PM PDT by Cobra64 (Why is the War on Terror being managed by the DEFENSE Department?)
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To: Reaganesque

Bush's fault!


5 posted on 10/14/2006 8:34:59 PM PDT by Cobra64 (Why is the War on Terror being managed by the DEFENSE Department?)
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To: Reaganesque

"Yeah, I'm a frickin' moron."

I tried thinking of another reply but I just cannot do better than that.


6 posted on 10/14/2006 8:35:09 PM PDT by kuma
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To: Reaganesque
All day I face the barren waste without the taste of water, Cool water. Old Dan Tinkerbell and I with throats burned dry and souls that cry for water, Cool water.

The night are cool and I'm a fool each stars a pool of water, Cool water. But with the dawn I'll wake and yawn and carry on to water, Cool water.

7 posted on 10/14/2006 8:36:54 PM PDT by ThomasThomas (Real men use spell check!)
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To: Reaganesque

I hear this water has some interesting after effects.

8 posted on 10/14/2006 8:39:34 PM PDT by KoRn
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To: All
For those of you who "bling":

Bling H2O Showroom Opens June 1st
The "Bling H2O Beverly Hills Showroom"
9885 Santa Monica Blvd
Beverly Hills, Ca 90212
(310) 277-1111

Oh yeah, Bling H2O also has it's own My Space page.

A fool and his money...

9 posted on 10/14/2006 8:40:16 PM PDT by Reaganesque
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To: KoRn

OW!!


10 posted on 10/14/2006 8:41:47 PM PDT by Reaganesque
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To: Reaganesque
"Paris Hilton “has tasted the water” as has her dog Tinkerbell. (she sure gets a lot of press for a gal that don’t do much)."

Which one is the writer referring to?
11 posted on 10/14/2006 8:41:48 PM PDT by decal (Building a wall on the border is like treating lung cancer with cough syrup.)
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To: decal

The world may never know...


12 posted on 10/14/2006 8:42:43 PM PDT by Reaganesque
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To: Reaganesque

I'll stick with a sip from the garden hose.


13 posted on 10/14/2006 8:45:48 PM PDT by Westlander (Unleash the Neutron Bomb)
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To: Reaganesque

Last week someone did a test of Cleveland tap water against brand-name bottled water. Most of them couldn't tell which was which.

I'm going to sell good old Lake Erie vintage for $50 a bottle to the French.


14 posted on 10/14/2006 8:47:31 PM PDT by Right Wing Assault ("..this administration is planning a 'Right Wing Assault' on values and ideals.." - John Kerry)
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To: Right Wing Assault

As the French would say: Capitalist peeg! ;-)


15 posted on 10/14/2006 8:48:49 PM PDT by Reaganesque
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To: Reaganesque
New Orleans bottled tap water was rated #1 a couple of times.

(Pulling it out of my A$$ I think it was Abita Springs, if I am wrong don't shoot me, it was many years ago, whatever the brand name it was nothing more than Mississippi River water filtered through sand and treated, same product that was piped and consumed by all of New Orleans)
16 posted on 10/14/2006 8:49:31 PM PDT by TexasTransplant (NEMO ME IMPUNE LACESSET)
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To: Westlander
I know of a place South of San Antonio that with a well placed zippo lighter you can light the water from a garden hose!

Water doesn't taste bad... it's just flammable.

TT
17 posted on 10/14/2006 8:53:34 PM PDT by TexasTransplant (NEMO ME IMPUNE LACESSET)
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To: Reaganesque
I'm a moron and this is my wife

She's frosting a cake with a paper knife

All that we got here's American made

It's a little bit cheezy, but it's nicely displayed

Well my toilet blew up yesterday afternoon

The plumber he said never flush a tampoon

This great information cost me half a weeks pay

Then the toilet blew up the very next day

FZ RIP

18 posted on 10/14/2006 8:55:35 PM PDT by MistrX
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To: Reaganesque
There's one born every minute!


19 posted on 10/14/2006 9:07:06 PM PDT by poindexter
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To: TexasTransplant

"New Orleans bottled tap water was rated #1 a couple of times."

The thing is that this test was done right at the water treatment plant, not at the end of the line. Now think about this: the underground drinking water system in NOLA is riddled with leaks after Katrina (85 million gallons lost each day). Likewise the sanitary sewer system is riddled with leaks after Katrina flood and storm surge caused a sewage blowback. These pipes all run next to each other under the streets. Even if the drinking water lines all have positive pressure on them, one can imagine there may be places were you can get a siphoning effect to draw raw sewage into the drinking water lines. I wouldn't drink New Orleans tap water now, but I did before Katrina and it really was quite good in taste. Now I drink artisian well water from abita or kentwood.


20 posted on 10/14/2006 9:48:48 PM PDT by Kirkwood
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