I hear this water has some interesting after effects.
Posted on 10/14/2006 8:31:17 PM PDT by Reaganesque
Just how do you differentiate a product like bottled water? It’s an important question when you realise that Americans drink more than 25 billion litres of bottled water a year at prices greater than gasoline. Bottled water sales have risen 50% per person in less than a decade, which isn’t bad for a core product that varies little, and is at least a thousand times more expensive than tap water which is readily available as an alternative. In Europe, water is even bigger business – Western Europeans drink more than half the world’s bottled water. The winning answer to the differentiation question in 2006 was to add a magazine to the bottle, but there are thousands of brands out there and some of them are very clever. For all those people for whom only an ostentatious display of wealth will do is Bling H2O.
Available in US$40 750ml and US$24 350ml versions, the frosted, corked bottles are emblazoned with hand-applied, Swarovski crystals. Not surprisingly, the newspapers are reporting that the Goddess of conspicuous consumption Paris Hilton “has tasted the water” as has her dog Tinkerbell. (she sure gets a lot of press for a gal that don’t do much). The drink has also shown up at the Grammy's, Emmy's and MTV Video Music Awards in the hands of celebrities such as Jamie Foxx, Mariah Carey and Shaquille O'Neal.
Bling H2O is the creation of Hollywood writer-producer Kevin G. Boyd who knows the importance of image and what your choice in bottled water conveys to the public. In Hollywood it seems the bottled water one carries has become an important prop and it has become the land of the upmarket waters - bottles are becoming statements of coolness and Bling H2O was fashioned to make a defining statement.
The mission was to offer a product with an exquisite face to match exquisite taste. The product is strategically positioned to target the expanding super-luxury consumer market. Bling H2O has been featured at many recent celebrity events including the MTV Video Music Awards and television’s biggest event, The Emmys. Our favourite quote on the subject was Adjab, which said that it proved the old adage that it's really easy to get rich people to fork over cash for stupid reasons.
Initially introduced to hand-selected athletes and actors, Bling H2O is now excitedly expanding it’s availability.
Yeah, I'm a frickin' moron.
I hope we hit them up with a windfall profits tax.
Haliburton!
Cheney!
Bush's fault!
"Yeah, I'm a frickin' moron."
I tried thinking of another reply but I just cannot do better than that.
The night are cool and I'm a fool each stars a pool of water, Cool water. But with the dawn I'll wake and yawn and carry on to water, Cool water.
I hear this water has some interesting after effects.
Bling H2O Showroom Opens June 1st
The "Bling H2O Beverly Hills Showroom"
9885 Santa Monica Blvd
Beverly Hills, Ca 90212
(310) 277-1111
Oh yeah, Bling H2O also has it's own My Space page.
A fool and his money...
OW!!
The world may never know...
I'll stick with a sip from the garden hose.
Last week someone did a test of Cleveland tap water against brand-name bottled water. Most of them couldn't tell which was which.
I'm going to sell good old Lake Erie vintage for $50 a bottle to the French.
As the French would say: Capitalist peeg! ;-)
She's frosting a cake with a paper knife
All that we got here's American made
It's a little bit cheezy, but it's nicely displayed
Well my toilet blew up yesterday afternoon
The plumber he said never flush a tampoon
This great information cost me half a weeks pay
Then the toilet blew up the very next day
FZ RIP
"New Orleans bottled tap water was rated #1 a couple of times."
The thing is that this test was done right at the water treatment plant, not at the end of the line. Now think about this: the underground drinking water system in NOLA is riddled with leaks after Katrina (85 million gallons lost each day). Likewise the sanitary sewer system is riddled with leaks after Katrina flood and storm surge caused a sewage blowback. These pipes all run next to each other under the streets. Even if the drinking water lines all have positive pressure on them, one can imagine there may be places were you can get a siphoning effect to draw raw sewage into the drinking water lines. I wouldn't drink New Orleans tap water now, but I did before Katrina and it really was quite good in taste. Now I drink artisian well water from abita or kentwood.
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