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(Sean) Hannity to Pitch GM Car Give-Away
Media Week ^
Posted on 09/21/2006 12:57:07 PM PDT by mnehring
Hannity to Pitch GM Car Give-Away
To stimulate consumer interest in its line of American-built cars, General Motors has turned to radio and Sean Hannity. Beginning Sept. 25, Hannity will serve as the spokesperson for GM’s You’re A Great American Car Give-Away, offering radio listeners the chance to pick and win one of five GM vehicles.
One of the largest car give-aways by an auto manufacturer, “it is the largest car give-away in history by a national radio personality,” said Phil Boyce, vp of News/Talk programming for ABC Radio.
GM’s multiplatform campaign combines Hannity’s syndicated radio show broadcast on more than 500 radio stations, including 50 in the top 50 markets, with his Web site, where listeners will be directed to register their names. During his radio show, Hannity will announce one contestant’s name per hour. Listeners will have until 6 a.m. the next morning to send Hannity an email to confirm they’ve heard their name read on the air. The contest runs for five weeks through Nov. 6, when the final car is given away.
The radio promotion comes during a tough period for all automakers, which have been struggling to boost lagging sales. To manage costs, many automakers, GM included, have cut national advertising, while concentrating on local campaigns to drive sales. GM ad spending was down 17.4 percent overall in the first half of this year, while spending on local spot TV grew 11.3 percent, according to TNS Media Intelligence.
TOPICS: Business/Economy; Extended News; Miscellaneous
KEYWORDS: advertising; foxnews; generalmotors; gm; hannitizer; hannity; hannityandcolmes; hannitycolmes; ruthchris; seanhannity; talkradio; youareagreatamerican
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To: Dog Gone
One car. Possibly, but this sounds like more than one:
“it is the largest car give-away in history by a national radio personality,”
21
posted on
09/21/2006 1:34:38 PM PDT
by
Rio
(Don't make me come over there....)
To: martin_fierro
Will he give away his book and DVD along with the free vehicle?
I'll take a new Tahoe or Avalanche. That's all that intrests me from GM. So Sean, give it too me. You're a Great American.
22
posted on
09/21/2006 1:38:51 PM PDT
by
The South Texan
(The Democrat Party and the leftist (ABCCBSNBCCNN NYLATIMES)media are a criminal enterprise!)
To: Tijeras_Slim
You're A Great American™.
To: The South Texan
You're A Great American™.
25
posted on
09/21/2006 1:45:43 PM PDT
by
Michael Barnes
(May Satan grip the souls of those with American blood on their hands)
To: mnehrling
He made too big a deal of it the whole week. Over-sell.
26
posted on
09/21/2006 2:19:50 PM PDT
by
TexasPatriot8
(Liberty must be defended, so the children of those who fell, can understand its value. Never forget.)
To: mnehrling
This is tacky. Does Sean really need the money?
27
posted on
09/21/2006 2:58:25 PM PDT
by
presidio9
(Make Mohammed's day: Shoot a nun in the back.)
To: All
Everyone who reads this thread is a 'Great American' just like what the Hannitizer and Ronald Reagan conservative Sean Hannity says on the air each and every day.
To: mnehrling
I thought the BIG announcement was going to be Sean moving to FoxNews radio.
To: Rio
"One winner per hour. Three hours per day. Five weeks.
that's 75 cars!
Do post winners on FR."
At an average value of $25,000, you're talking $1.8-million.
30
posted on
09/21/2006 3:15:19 PM PDT
by
BW2221
To: Rio
“it is the
largest car give-away in history by a national radio personality
does that mean he is giving away the LARGEST car ever or is it the largest giveaway ever? /heh heh heh
31
posted on
09/21/2006 3:44:24 PM PDT
by
Don Corleone
(Leave the gun..take the cannoli)
To: presidio9
32
posted on
09/21/2006 3:50:31 PM PDT
by
samadams2000
(Somebody important make....THE CALL!)
To: mnehrling
To stimulate consumer interest in its line of American-built cars, General Motors has turned to radio and Sean Hannity. Beginning Sept. 25, Hannity will serve as the spokesperson for GM’s You’re A Great American Car Give-Away, offering radio listeners the chance to pick and win one of five GM vehicles.Ugh, that's some bad radio.
33
posted on
09/21/2006 3:51:23 PM PDT
by
Petronski
(Living His life abundantly.)
To: Dog Gone
Or they could just scroll through the Hannity Live Show thread that is posted here every day.LOL. It's pretty funny seeing how many frustrated FReepers get all excited over Vannity.
34
posted on
09/21/2006 4:41:46 PM PDT
by
Cobra64
(All we get are lame ideas from Republicans and lame criticism from dems about those lame ideas.)
To: P-40; Dog Gone
Or they could just scroll through the Hannity Live Show thread that is posted here every day. Now, now. You're not being a Great American. :)
Yea, but Dog Gone wears a Vannity t-shirt and reads his book at Ruth Crists steakhouse.
35
posted on
09/21/2006 4:45:38 PM PDT
by
Cobra64
(All we get are lame ideas from Republicans and lame criticism from dems about those lame ideas.)
To: Froufrou
I'll take a vette.Good choice. I had one. Loved it. Best American car I've ever owned. Probably because its' the only American car that works.
36
posted on
09/21/2006 4:47:13 PM PDT
by
Cobra64
(All we get are lame ideas from Republicans and lame criticism from dems about those lame ideas.)
To: presidio9
"This is tacky. Does Sean really need the money?"
He saw how well it worked for Oprah.
To: Cobra64
I don't believe I've ever posted on a Hannity Live thread.
38
posted on
09/21/2006 4:53:52 PM PDT
by
Dog Gone
To: mnehrling
1961 Plymouth Valiant with a 225 ci slant six.
39
posted on
09/21/2006 5:07:50 PM PDT
by
Cobra64
(All we get are lame ideas from Republicans and lame criticism from dems about those lame ideas.)
To: BallyBill
"Chevy, Now more than ever""The quality goes in before the name goes on?" Nevermind.
40
posted on
09/21/2006 5:09:38 PM PDT
by
Cobra64
(All we get are lame ideas from Republicans and lame criticism from dems about those lame ideas.)
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