Posted on 09/14/2006 7:13:10 AM PDT by MindBender26
Couric Furious At CBS Suits. She Claims "They Are Stabbing Me In The Back."
Katie Couric is not a happy camper this morning. The Suits at CBS have sent a strong signal throughout the news department that they have already lost faith in her. Here are the details as reported to me this AM from an old friend at West 57th.
(Here beginnith the First Lesson.)
“Promos” (short for promotional announcements) are advertisements a station or network runs to promote their own programs. A 30 second televised message advertising Veg-O-Matic is called a “spot” (short for spot advertisement.) A 30 second message advertising the CBS Evening News is called a “promo.”
Promos are the lifeblood of an individual high-profile anchor’s ratings. The commercial time committed to promos is directly linked to increased ratings.
If a station or network has faith in a rising star reporter or anchor, they will run a “heavy rotation” of promos for that person. Likewise, if the network suits have little faith in the anchor, that personality will receive few promos.
Why not give everyone plenty of promos? It’s simple; there are only so many minutes available to run promos and spots during a 24 hour period. Every time a network airs a promo, they abandon the revenue that would have been produced by a commercial run during that same time period.
(Here endith the First Lesson)
Well… a new promo schedule has just been circulated at CBS, and Perky’s promo time is WAY down. Both the frequency and desirability of time of airing have been cut drastically. This is a clear sign that the Suits have read the tea leaves and are already abandoning Perky.
Some reduction was expected after her first week but a CBS insider described the cuts as “drastic” and “approaching abandonment.” In her words, “we would give more promo time to a “safe Halloween trick-or-treating” story than Katie is going to get.
Another horribly negative comment is now accepted as fact at CBS: “Sure, some people are going to watch us/her now, but can you imagine anyone having a choice between us and Charlie Gibson on ABC going with us if/when there is another terrorist attack?”
Already some other anchors’ agents are smelling blood in the water. The big guessing game at Black Rock is now, “Which power agent is having lunch with which CBS Suit today.”
P.S. Rather is working overtime on his new satellite- fed dinky cable show. Editors who have seen first drafts of story treatments say it is WAY over the top, sort of a "Howard Beale on LSD reading Rolling Stone straight to camera, with a Texas accent" concept.
More as available.
AMFB
By golly I think we have found her a quip to close each night's telecast with.
So has she finally come up with her sign-off yet?
??? stabbing in the back?? wasn't this the biggest anchor rollout (publicitywise) in history????
She is laying the groundwork for her forthcoming failure by having already presented an excuse.
Hey Katie! Do you still hate black people?
Perky's visage still adorns the front of every NYC transit bus.
POP.....POP....POP...POP..POP.POPPOPPOPPOP.POP..POP...POP....POP.....DING!
Oh, this is going to be fun.....
Well hey, Katie.
"some of your critics say" you're a Communist Pig
Silly, haven't you learned the truth is irrelevant when a liberal is about to fail. It's anyone's fault but my own. ;)
Maybe they could try Rosie O'Donnnell?
Perhaps ABC might want to trade her for a player to be named later. But, they'd still be responsible for the contract salary.
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