We always read TO them, even when they were up into middle school. We'd choose books that were a little above their reading level and would have interesting vocabulary to stretch that skill as well.
That seems like a pretty good strategy.
Although my oldest could read young he never really wanted to. He always wanted me to read to him. It bothered me a little that he wouldn't read on his own until I read about Robert Frost who liked his mother reading to him until he was 14.