Words mean things; thus even though the end event may be the same, the process used to get to the event discerns a lot. Consider, sexual relations between a husband and wife may result in a child; but so does rape. Cancer kills, but so does a drunk driver. You don't take a murder victim and announce that he was going to die anyway. These are very different things.
Selling a permit to hunt an animal in a petting zoo is not hunting. It should not be equated or compared to hunting on any plane; moral, ethical, legal or physical. Taking pleasure in killing an animal that is confined and helpless may be legal; but it also has some aspects of sadism attached. A skilled hunter will typically drop his prey with a single shot. How many of these animals in a setting not entirely different than a petting zoo are shot over and over; and spend hours trying to escape a fenced field, only to die from blood loss? Based upon people whom I have talked with, who have been taken on "Exotic animal safari's", more than you would like to believe.
Ah, no.
The marketing is to reach a target audience. That would be the audience of hunters and the exotic animal industry.